📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Global Payments Inc.
🔹 Location: Dallas, Texas, USA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Remote (Texas, USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing inbound marketing strategies for the higher education sector
- Collaborating with cross-functional teams to align messaging and optimize performance
- Managing campaigns, nurturing leads, and analyzing data to drive qualified leads
- Staying informed on industry trends to position the brand as a trusted resource
ASSUMPTION: This role requires a strategic and hands-on approach, with a focus on driving qualified leads through content and organic channels.
📋 Key Responsibilities
✅ Supporting the Campaign Manager by executing campaign plans
✅ Developing and executing nurture campaigns for inbound leads
✅ Optimizing the inbound marketing funnel to drive qualified leads from higher education institutions
✅ Managing paid media trafficking activities
✅ Building SEO and content strategies that resonate with higher ed administrators, procurement, IT personnel, and other decision-makers and influencers
✅ Planning and helping to create lead magnets, landing pages, and conversion paths tailored to higher ed buyer journeys
✅ Collaborating with the Campaign Manager, Content Team, Product Marketing, and Sales to align messaging with higher ed audience
✅ Analyzing campaign and content performance, using data to optimize reach and relevance. Owning and reporting out on marketing attribution metrics.
✅ Staying informed on industry trends in higher education to position our brand as a trusted resource
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in inbound or digital marketing, preferably in B2B SaaS or EdTech
Required Skills:
- Proven track record of driving pipeline and qualified leads through content and organic channels
- Experience managing paid media placements across programmatic digital networks, social media, and trade media
- Understanding of digital advertising formats and best practices
- Experience in ABM strategies and execution
- Strong understanding of SEO, keyword research, and content performance metrics
- Data-driven mindset with strong analytical skills (Google Analytics, Salesforce reports, etc.)
- Excellent project management and cross-functional collaboration skills
- Strong writing/editing skills and a good eye for compelling content
Preferred Skills:
- Direct experience marketing to colleges, universities, or educational consortia
- Familiarity with higher ed buying cycles and personas
- Experience with conversion rate optimization (CRO)
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate an even better fit.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in B2B SaaS or EdTech)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
- Employee discounts and perks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM CST, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically payments technology and software solutions
Company Size: Large (10,001+ employees), which means a well-established infrastructure and extensive resources for employees
Founded: 1967, with a rich history in the payments industry
Company Description:
- Global Payments is a leading worldwide provider of payment technology and software solutions
- Serves over 3 million companies, more than 1,300 financial institutions, and over 600 million cardholders
- Offers a range of products and services, including credit, debit, prepaid, and merchant services
Company Specialties:
- Payments
- Ecommerce
- Point of sale
- Payment technology
- Merchant services
- Integrated payments
- Software solutions
- Omnichannel payments
- Cross-border payments
- Financial services
- Mobile payments
- Digital wallets
- Online payments
- Unified commerce
- Contactless payments
- Embedded fintech
- Issuing
- Mobile point of sale
- Fintech
- Issuer solutions
- and B2B payments
Company Website: http://company.globalpayments.com/
ASSUMPTION: Global Payments is a well-established company with a broad range of products and services, offering extensive opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Campaign Manager and collaborates with various teams, including Content, Product Marketing, and Sales
Work Arrangement: Remote (Texas, USA), with flexibility for other remote locations within the United States
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on diverse projects and campaigns across various teams
- Chance to develop expertise in the higher education market and B2B SaaS
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with ample opportunities for growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): Dallas, Texas, USA (Remote)
Geographic Context:
- Dallas, Texas, is a large metropolitan area with a diverse economy and a thriving job market
- The remote work arrangement allows for flexibility and work-life balance
- The central time zone enables collaboration with teams across the United States
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM CST, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the central time zone enables effective collaboration with teams across the United States.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Campaign Manager and other team members
- Case study or project presentation to assess strategic thinking and execution
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and project management
- Data analysis and interpretation
- Communication and collaboration skills
- Industry knowledge and understanding of higher education market
Application Tips:
- Highlight relevant experience and achievements in inbound or digital marketing, with a focus on driving qualified leads
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Research Global Payments and the higher education market to demonstrate your understanding of the industry and the company
ATS Keywords: Inbound Marketing, Digital Marketing, B2B SaaS, EdTech, SEO, Content Strategy, Lead Nurturing, Campaign Management, Data Analysis, Project Management, Collaboration, Writing, Editing, Paid Media, ABM Strategies, CRO
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign execution, data analysis, and communication skills, as well as their understanding of the higher education market and industry trends.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid media platforms (e.g., Google Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Salesforce)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven
- Strategic
- Adaptable
- Collaborative
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving qualified leads through content and organic channels?
- Are you comfortable working remotely and collaborating with teams across different time zones?
- Do you thrive in a data-driven environment and enjoy optimizing campaigns based on performance metrics?
ASSUMPTION: Global Payments values candidates who are customer-centric, innovative, collaborative, accountable, and respectful, with a data-driven, strategic, adaptable, collaborative, and results-oriented work style.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with industry trends and best practices in higher education marketing
- Collaborating effectively with remote teams and stakeholders
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to staying informed on industry trends, effective communication and collaboration, and a willingness to adapt and pivot as needed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the higher education sector, requiring a deep understanding of the unique challenges and decision-making processes of colleges and universities
- While the role involves many aspects of traditional marketing, the focus on inbound strategies and lead nurturing sets it apart from other marketing positions
- This role offers the opportunity to specialize in B2B SaaS marketing within the higher education industry, providing a clear career path for growth and advancement
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on the higher education sector and inbound marketing strategies.
📝 Sample Projects
- Developing and executing a targeted SEO campaign to improve organic reach and drive qualified leads from higher education institutions
- Creating and optimizing lead magnets, landing pages, and conversion paths tailored to higher ed buyer journeys
- Analyzing campaign performance data to identify trends, optimize reach and relevance, and maximize marketing attribution metrics
ASSUMPTION: These sample projects illustrate the strategic, tactical, and data-driven aspects of the role, as well as the focus on the higher education sector.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does the company support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach collaboration and communication with remote team members?
- What are the most challenging aspects of marketing to the higher education sector, and how does the company address these challenges?
ASSUMPTION: These interview questions are designed to assess the company's culture, team structure, priorities, and approach to remote work, as well as the unique challenges and opportunities of marketing to the higher education sector.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on driving qualified leads through content and organic channels
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Research Global Payments and the higher education market to demonstrate your understanding of the industry and the company
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
