📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Kaseya
🔹 Location: Amsterdam, North Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing partnership for the Benelux region
- Architecting and executing a localized marketing plan
- Developing and managing inbound and outbound marketing strategies
- Managing local PR agency relationships
- Measuring and improving marketing performance based on KPIs
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving partner acquisition and revenue growth in the Benelux region.
📋 Key Responsibilities
✅ Serve as the strategic marketing partner for the Benelux region
✅ Architect, construct, and execute a strategic marketing plan tailored to the region's needs and target market
✅ Develop and manage an inbound and outbound marketing strategy, including third-party vendors and industry and hosted events
✅ Manage the relationship with the local PR agency to maximize their impact for Kaseya in the Benelux region
✅ Measure and improve marketing's performance for the region based on specific KPIs
ASSUMPTION: The successful candidate will have a strong background in integrated marketing, with a focus on driving measurable results through strategic planning and execution.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 2+ years of integrated marketing experience, with exposure to B2B software
Required Skills:
- Solid understanding of marketing principles, including content, digital, lead/demand generation, events management, content syndication, webinar execution, product, and partner marketing
- Metric-driven marketing mindset with strong analytical and reporting skills
- Proficiency with CRM platforms (such as Salesforce) and marketing technologies (such as Marketo)
Preferred Skills:
- Existing partnerships and experience within the IT MSP channel
- Cybersecurity experience
ASSUMPTION: Candidates with a proven track record in integrated marketing and a strong understanding of the IT MSP channel will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Netherlands)
Benefits:
- Health insurance
- Retirement plan
- Employee stock purchase plan
- Generous time off policy
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations
Company Size: 5,001-10,000 employees, providing a large and established environment with ample growth opportunities
Founded: 2000, with a history of sustained, strong double-digit growth and a focus on driving transformative change in the industries they serve
Company Description:
- Leading provider of complete IT infrastructure and security management solutions for MSPs and internal IT organizations worldwide, powered by AI
- Backed by Insight Venture Partners, a leading global private equity firm investing in high-growth technology and software companies
- Serves customers in over 20 countries across a wide variety of industries, managing over 15 million endpoints worldwide
Company Specialties:
- IT Automation
- Remote IT Infrastructure Management
- Systems Management Software
- IT systems management
- SaaS systems management
- RMM
- PSA
- Backup and Recovery
- SOC
- Cybersecurity
- Compliance
- and User Security
Company Website: www.kaseya.com
ASSUMPTION: Kaseya's focus on AI-powered solutions and strong growth trajectory make it an attractive employer for marketing professionals seeking to work for a cutting-edge, innovative company.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Global Marketing Director and works closely with the local sales teams and the global marketing team
Work Arrangement: On-site, with the opportunity to collaborate with remote team members and stakeholders
Growth Opportunities:
- Progression to a senior marketing role within the Benelux region or globally
- Expansion of responsibilities to include additional regions or product lines
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: The successful candidate will have the opportunity to grow both personally and professionally within Kaseya's dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Amsterdam, North Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a thriving tech industry
- The Netherlands is known for its strong economy, high quality of life, and excellent work-life balance
- The Benelux region is an important market for Kaseya, with significant growth potential
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely on an as-needed basis
ASSUMPTION: The Amsterdam office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth interview with the hiring manager and/or other marketing team members
- Case study or presentation to assess strategic thinking and marketing skills
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Understanding of the IT MSP channel and Kaseya's products
- Analytical and reporting skills
- Cultural fit and alignment with Kaseya's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the IT MSP channel and Kaseya's products in your application materials
- Prepare for behavioral interview questions that focus on your marketing experience and achievements
ATS Keywords: Integrated Marketing, B2B Software, Content Marketing, Digital Marketing, Lead Generation, Demand Generation, Events Management, Content Syndication, Webinar Execution, Product Marketing, Partner Marketing, Analytical Skills, Reporting Skills, CRM Platforms, Marketing Technologies
ASSUMPTION: Kaseya's interview process is designed to assess the candidate's strategic thinking, marketing skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Marketo (Marketing Automation)
- Google Workspace (Collaboration and Productivity)
- Microsoft Office Suite (Productivity)
ASSUMPTION: The successful candidate will have experience with CRM and marketing automation platforms, as well as strong proficiency in Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- BOLD: Kaseya encourages employees to be bold and take calculated risks
- GRITTY: Kaseya values employees who are persistent, resilient, and committed to achieving results
- ACCOUNTABLE: Kaseya holds employees responsible for their actions and expects them to take ownership of their work
Work Style:
- Collaborative: Kaseya fosters a culture of teamwork and collaboration
- Fast-paced: Kaseya operates in a dynamic and fast-changing environment
- Results-driven: Kaseya focuses on achieving measurable results and driving business growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable taking calculated risks and being bold in your decision-making?
- Do you have a proven track record of driving measurable results in a marketing role?
ASSUMPTION: Kaseya's culture is characterized by its bold, gritty, and accountable approach to business, with a focus on driving results and fostering a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders, including local sales teams and the global marketing team
- Balancing strategic planning and execution with day-to-day marketing tasks
- Adapting to a fast-paced, dynamic work environment
- Navigating the unique cultural and business landscape of the Benelux region
ASSUMPTION: The successful candidate will be able to effectively manage multiple stakeholders, balance strategic and tactical responsibilities, and adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Benelux region and requires a deep understanding of the local market and cultural nuances
- Kaseya's focus on AI-powered solutions sets it apart from other IT infrastructure and security management providers
- This role offers the opportunity to work for a global company with a strong presence in the Benelux region, providing unique growth and development opportunities
ASSUMPTION: Candidates should consider the unique aspects of this role, including its regional focus and Kaseya's innovative approach to IT infrastructure and security management, when comparing it to other marketing positions.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a major industry event in the Benelux region
- Managing a local PR agency to maximize their impact on Kaseya's brand awareness and reputation
- Analyzing marketing performance data to identify trends and optimize campaign strategies
ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the Marketing Manager role at Kaseya.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Kaseya?
- What are the key priorities for this role in the first 90 days?
- How does Kaseya support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Benelux market for Kaseya's products?
- How does Kaseya measure the success of its marketing efforts, and how will my performance be evaluated?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, priorities, growth opportunities, market challenges, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kaseya Careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the IT MSP channel and Kaseya's products
- Prepare for behavioral interview questions that focus on your marketing experience and achievements
- Follow up with the Kaseya HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
