Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Sedalia, Missouri

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategy, management, and execution of all marketing initiatives
• Leading diverse teams, fostering collaboration, and driving engagement
• Managing resources and ensuring alignment with organizational goals
• Driving revenue growth through innovative campaigns and strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in various marketing disciplines to succeed.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Ensure adherence to operational procedures, policies, and standards, and recommend and implement internal process improvements

✅ Set regional/individual goals for Marketing teams to align with sales organization objectives and report on performance through PowerBI

✅ Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays

✅ Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance

✅ Allocate resources efficiently across teams to ensure optimal productivity and performance

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement

✅ Supervise the creation and distribution of email newsletters and regular customer communications

✅ Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI

✅ Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows

✅ Coordinate webinars and virtual events to engage target audiences effectively

✅ Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.)

✅ Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging

✅ Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders

✅ Manage the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials

✅ Supervise website content, including landing pages, blog articles, videos, and graphics

✅ Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed

✅ Work with HBS’s business units to enhance and develop branding, content and training resource for the sales organization on the HBS Sales Playbook

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

✅ Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing

✅ Develop strategies to maximize customer engagement and conversion rates

✅ Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship team, provide leadership for vendor, service, finance, and operational escalation issues, collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value

✅ Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections

✅ Monitor spending and optimize expenditures to achieve maximum ROI

ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of Leadership experience, 5+ years of Marketing experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: Candidates with an MBA and experience in the IT industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience and industry standards for Marketing Managers in Missouri)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (Vacation, Sick, and Holidays)
• Employee Assistance Program
• Professional Development Opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility

ASSUMPTION: Salary range is estimated based on industry standards for Marketing Managers in Missouri, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, focusing on Microsoft Dynamics ERP, CRM, 365, application development, cloud migration, hosting, and IT outsourcing.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, offering a close-knit work environment with opportunities for growth and impact.

Founded: 1994, with a history of providing tailored business solutions for small to mid-market businesses.

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• The company offers a broad array of services, including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.
• Heartland's team consists of talented individuals with years of business experience, coming from diverse backgrounds such as Ernst & Young, AT Kearny, McDonald’s Corporation, Chemring Energetic Devices, AT&T, Aflac, and more.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to problem-solving, balancing speed, cost, and effectiveness while addressing complex business problems and processes.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and leadership skills.

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees various marketing teams, including digital marketing, field marketing, brand and communications, and marketing/sales campaigns.

Work Arrangement: This is an on-site position, with some flexibility for remote work as needed.

Growth Opportunities:

• As a small company, Heartland Business Systems LLC offers opportunities for growth and impact, with the potential for career advancement as the company expands.
• The Marketing Manager role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set.
• Heartland Business Systems LLC values professional development and offers opportunities for training and certification.

ASSUMPTION: Success in this role may lead to opportunities in senior leadership or other management positions within the company.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC has a single office location in Downers Grove, Illinois, with this role based in Sedalia, Missouri.

Office Location(s): 125 Winchester Drive, Sedalia, MO 65301

Geographic Context:

• Sedalia, Missouri, is a small city with a population of approximately 21,000 people, offering a tight-knit community and a lower cost of living compared to larger metropolitan areas.
• The city is located about an hour and a half south of Kansas City and two hours east of St. Louis, providing easy access to larger cities for cultural and entertainment opportunities.
• Sedalia is home to several parks, museums, and historical sites, as well as a vibrant arts scene and annual events, such as the Missouri State Fair.

Work Schedule: The Marketing Manager position follows a standard full-time work schedule, with some flexibility for remote work as needed.

ASSUMPTION: Candidates should be comfortable working in a small office environment and be willing to travel as needed for events and conferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the CEO
• Final interview with key team members
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Understanding of the IT industry and Microsoft products
• Problem-solving and analytical skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and familiarity with the IT industry and Microsoft products.
• Prepare examples of successful marketing campaigns and strategies you've implemented in previous roles.
• Research Heartland Business Systems LLC and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Marketing Manager, Marketing Strategy, Marketing Planning, Leadership, Team Management, IT Industry, Microsoft Products, Problem-Solving, Analytical Skills, Communication, Presentation

ASSUMPTION: Heartland Business Systems LLC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Power BI
• CRM systems (e.g., Salesforce, HubSpot, or Microsoft Dynamics CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Event planning and management tools (e.g., Eventbrite, Cvent, or Bizzabo)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Pragmatic problem-solving
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus
• Integrity and accountability

Work Style:

• Results-driven and goal-oriented
• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Strategic thinking and analytical skills

Self-Assessment Questions:

• Do you thrive in a small, close-knit work environment, and are you comfortable working with a diverse team of professionals?
• Are you able to balance strategic planning with tactical execution, and do you have experience managing multiple projects simultaneously?
• Do you possess strong leadership skills and the ability to inspire and motivate team members?

ASSUMPTION: Candidates who align with Heartland Business Systems LLC's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a diverse team with varying skill levels and experience
• Balancing multiple projects and priorities simultaneously
• Working in a small office environment with limited resources
• Adapting to changes in the IT industry and staying up-to-date with the latest marketing trends and technologies

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a unique opportunity to work in a small, boutique IT consulting firm, providing a high level of autonomy and impact.
• In the IT industry, this role requires a strong understanding of Microsoft products and the ability to work with various IT vendors and partners.
• Career-wise, this role offers opportunities for growth and advancement as the company expands and evolves.

ASSUMPTION: Candidates should consider their long-term career goals and whether a small company environment aligns with their preferences before applying for this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to increase brand awareness and generate leads for a new product launch
• Managing a team to plan and execute a successful customer conference, including vendor relationships, event logistics, and post-event follow-up
• Creating and implementing a targeted account-based marketing (ABM) campaign to engage key customers and drive revenue growth

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, tactical, and leadership skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Marketing Manager role in the first 90 days?
• How does this role fit into the company's long-term growth plans, and what opportunities are there for career advancement?
• What is the company's approach to professional development and training for Marketing Manager?
• How does the company support work-life balance for employees in this role?
• What is the company's strategy for expanding its customer base and entering new markets?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and growth prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and familiarity with the IT industry and Microsoft products.
• Prepare examples of successful marketing campaigns and strategies you've implemented in previous roles.
• Research Heartland Business Systems LLC and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.