📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Tobii Dynavox
🔹 Location: Remote, United States (PA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (US-PA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Tobii Dynavox's products and services
- Managing cross-functional projects and stakeholder relationships to deliver marketing initiatives
- Creating clear and actionable marketing briefs to guide project execution
- Leveraging customer insights and market trends to optimize strategies and identify growth opportunities
- Collaborating with various teams, including product management, sales, and key markets, to align marketing efforts with business goals and customer needs
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams to drive marketing success in a dynamic, global company.
📋 Key Responsibilities
✅ Stakeholder Collaboration: Work closely with cross-functional teams to align marketing efforts with business goals and customer needs
✅ Project Management Excellence: Oversee multiple marketing projects simultaneously, ensuring clarity around objectives, scope, and deliverables, and managing resource allocation
✅ Marketing Brief Creation: Develop clear and actionable marketing briefs to guide the planning and execution of marketing initiatives related to Tobii Dynavox's offerings
✅ Integrated Marketing Strategies & Content Activation: Develop and execute marketing strategies focused on driving awareness, demand, and engagement for Tobii Dynavox's offerings, collaborating to create and activate content that highlights the value of the products and services
✅ Customer Insights & Market Analysis: Leverage customer insights and market trends to showcase the relevance and differentiation of Tobii Dynavox's offerings, optimizing strategies and identifying opportunities for growth and innovation
ASSUMPTION: This role requires a strong understanding of marketing principles, exceptional organizational skills, and the ability to thrive in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, or a related field
Experience: 3+ years of experience in marketing, ideally with a focus on product marketing and project management
Required Skills:
- Proven ability to manage complex projects with multiple stakeholders in a fast-paced environment
- Strong organizational and time-management skills, with attention to detail
- Excellent communication and collaboration skills, with a talent for connecting teams and aligning priorities
- Ability to develop impactful product positioning and messaging
- Proficiency in marketing tools and platforms, including content management systems and automation tools
- Experience with data-driven marketing and using analytics to inform strategies
Preferred Skills:
- Experience in the medical equipment manufacturing or assistive technology industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in assistive technology or a related field may have a competitive advantage in understanding Tobii Dynavox's products and customers.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with occasional travel (up to 10%)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tobii Dynavox operates in the medical equipment manufacturing industry, specializing in assistive technology for communication
Company Size: Tobii Dynavox has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: Tobii Dynavox was founded in 1985, with a rich history in developing and providing assistive communication solutions
Company Description:
- Tobii Dynavox is the market leader in assistive technology for communication, empowering people with disabilities to communicate and live their lives to the fullest
- The company offers a range of eye-controlled communication aids, tools for the special education classroom, and integrated solutions featuring hardware, software, clinically developed language systems, training, and dedicated support
- Tobii Dynavox stands out as a truly global, full solution provider in the assistive technology for communication market, with a strong commitment to serving the unmet needs of individuals requiring communication aids
Company Specialties:
- Augmentative and Alternative Communication (AAC) Devices
- Assistive Technology
- Eye Tracking and Gaze Interaction
- Computer Accessibility
- Assistive Communication
- Eye Gaze Technology
- AAC Devices
- Symbol Communication
- Special Education Tools
- Special needs tools
Company Website: http://www.tobiidynavox.com
ASSUMPTION: Tobii Dynavox's focus on empowering people with disabilities makes it an attractive employer for candidates seeking a meaningful and impactful role.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including product management, sales, and key markets
Work Arrangement: This is a remote position based in the United States (PA), with occasional travel required (up to 10%)
Growth Opportunities:
- Tobii Dynavox's global presence and diverse product offerings provide opportunities for career growth and development within the company
- The company's commitment to ongoing learning and development allows employees to constantly expand their area of expertise
- As a mid-sized company, Tobii Dynavox offers opportunities for employees to make a significant impact and grow with the organization
ASSUMPTION: Candidates who are proactive, adaptable, and eager to learn will find ample opportunities for growth and development at Tobii Dynavox.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): United States (PA)
Geographic Context:
- The United States (PA) offers a diverse and vibrant work environment, with access to various cultural, recreational, and professional opportunities
- The remote work arrangement provides flexibility and a better work-life balance
- The United States (PA) is home to Tobii Dynavox's North American headquarters, offering opportunities for collaboration and networking with the company's global team
Work Schedule: Full-time (40 hours per week), with occasional travel (up to 10%)
ASSUMPTION: Candidates who thrive in a remote work environment and enjoy the flexibility it offers will find this role appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and project management skills
- Communication and collaboration abilities
- Cultural fit and alignment with Tobii Dynavox's mission and values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, project management skills, and relevant industry knowledge
- Prepare examples of your past marketing campaigns, projects, or initiatives to discuss during the interview
- Research Tobii Dynavox's products, mission, and values to demonstrate your understanding of and enthusiasm for the company
ATS Keywords: Marketing Strategy, Project Management, Stakeholder Management, Customer Insights, Market Analysis, Product Marketing, Marketing Tools, Data-Driven Marketing
ASSUMPTION: Tobii Dynavox's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketing tools and platforms (e.g., content management systems, automation tools)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in marketing tools and platforms is essential for success in this role, and candidates should be prepared to discuss their experience with relevant tools during the interview.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Tobii Dynavox is committed to empowering people with disabilities to communicate and live their lives to the fullest
- Innovation: The company continually strives to develop and provide cutting-edge assistive communication solutions
- Collaboration: Tobii Dynavox fosters a culture of teamwork and collaboration, both internally and with external partners
Work Style:
- Remote work: This role requires occasional travel (up to 10%) and the ability to work independently and manage time effectively in a remote environment
- Cross-functional collaboration: The Marketing Manager works closely with various teams, including product management, sales, and key markets, to align marketing efforts with business goals and customer needs
- Fast-paced environment: Tobii Dynavox operates in a dynamic and fast-paced industry, requiring adaptability and strong organizational skills
Self-Assessment Questions:
- Do you share Tobii Dynavox's commitment to empowering people with disabilities and making a meaningful impact on their lives?
- Are you comfortable working remotely and managing your time effectively in a fast-paced, collaborative environment?
- Do you thrive in a cross-functional role and enjoy working with diverse teams to drive marketing success?
ASSUMPTION: Candidates who align with Tobii Dynavox's values and work style will find the company's culture and work environment appealing and rewarding.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Navigating a fast-paced, dynamic work environment
- Occasional travel requirements (up to 10%)
- Working effectively with diverse teams and stakeholders
- Keeping up with industry trends and best practices in marketing and assistive technology
ASSUMPTION: Candidates who are organized, adaptable, and proactive will be well-equipped to overcome these potential challenges and succeed in this role.
📈 Similar Roles Comparison
- Marketing Manager (Assistive Technology Industry) vs. Marketing Manager (Other Industries):
- This role requires a strong understanding of assistive technology and the unique needs of individuals with disabilities
- Candidates with experience in the assistive technology industry may have a competitive advantage in understanding Tobii Dynavox's products and customers
- Mid-Level Marketing Roles vs. Entry-Level or Senior-Level Marketing Roles:
- This role offers opportunities for career growth and development within the company
- Mid-level marketing roles often provide a balance between strategic decision-making and hands-on execution
- Remote Marketing Roles vs. On-Site Marketing Roles:
- This role offers the flexibility of working from home, with occasional travel requirements (up to 10%)
- Remote work arrangements can provide a better work-life balance and reduced commuting time
ASSUMPTION: Candidates should consider their career goals, work preferences, and industry knowledge when comparing this role to similar positions in the marketing field.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new assistive communication device, including market research, positioning, messaging, and channel strategy
- Managing a product recall and communicating effectively with customers, stakeholders, and the public to maintain Tobii Dynavox's reputation and customer trust
- Collaborating with the product management team to gather customer feedback and market insights, and using this information to inform product development and improvement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its assistive communication products and services?
- How does Tobii Dynavox support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tobii Dynavox measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions are designed to help candidates better understand Tobii Dynavox's culture, priorities, and expectations for the Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, project management skills, and relevant industry knowledge
- Prepare examples of your past marketing campaigns, projects, or initiatives to discuss during the interview
- Research Tobii Dynavox's products, mission, and values to demonstrate your understanding of and enthusiasm for the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
