📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Coalition, Inc.
🔹 Location: Any location, Sweden
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully remote (based in France or Germany)
🚀 Job Overview
Key aspects of this role include:
- Leading field marketing, content, and campaigns in continental Europe
- Collaborating cross-functionally with marketing, growth, sales, and product teams
- Driving operational marketing excellence for cyber insurance product launches
- Identifying industry or business event opportunities and coordinating presence
- Enhancing and operationalizing marketing processes related to the broker's journey
ASSUMPTION: This role requires a strong technical acumen in commercial insurance, cybersecurity, and technological risks, as well as a creative mindset and digital communication skills.
📋 Key Responsibilities
✅ Lead the implementation of marketing campaigns and programs, coordinating various marketing functions and business development teams in continental Europe
✅ Organize the official launch campaign of individual new country rollouts (Germany, France, Denmark, Sweden)
✅ Design targeted digital communication campaigns to reach key business segments and create product visibility
✅ Identify industry or business event opportunities in relevant countries and coordinate presence and brand exposure
✅ Drive marketing enablement across EEA teams through project management tools and documentation
✅ Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, etc.) and act as a key point of contact for regional guidance on marketing tools and technology
✅ Enhance and operationalize marketing processes related to the broker's journey for Coalition's products and services
✅ Track and analyze regional marketing data points, collaborating with the data science team to create and strengthen measures for success
ASSUMPTION: This role may require occasional travel to attend industry events or meet with local teams, depending on the company's travel policy.
🎯 Required Qualifications
Education: Bachelor's or Master's degree required
Experience: 5+ years of work experience in a marketing operations function, with a strong preference for those with experience in financial or insurance products
Required Skills:
- Advanced language skills in French and English, both written and spoken
- Excellent project management and communication skills
- Dynamic, creative, and process-driven mindset
- Intrigued by the intersection of people, process, and technology
Preferred Skills:
- Prior experience in commercial insurance, ideally cyber and tech insurance, or financial lines
- Knowledge of regulations on the marketing and communication of financial services in the EU
- Prior experience working with Salesforce and Marketo
- Additional language skills in German, Danish, or Swedish
ASSUMPTION: While not explicitly stated, a strong understanding of the European market and local business cultures is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in the insurance or financial sector in Europe, the estimated salary range is €70,000 - €90,000 per year.
Benefits:
- 100% medical coverage
- Group life, short-term/long-term disability insurance
- 30 paid holidays
- Annual home office stipend
- Supplementary employer pension contribution
- Mental and physical health wellness programs like Headspace, Wellhub
- Competitive compensation and opportunity for advancement
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically focused on cyber insurance and digital risk management
Company Size: Medium-sized (501-1,000 employees), which offers opportunities for growth and collaboration across various teams
Founded: 2017, with a mission to protect businesses from digital risk by combining comprehensive insurance coverage and innovative cybersecurity tools
Company Description:
- Coalition is the world's first Active Insurance provider, designed to help prevent digital risk before it strikes
- Offers Active Insurance products to policyholders in the U.S., the U.K., Canada, and Australia through partnerships with leading global insurers
- Provides automated cyber alerts, expert guidance, and third-party risk management to businesses worldwide through its holistic cyber risk management platform, Coalition Control
- Home to Coalition Security, which helps protect small businesses from the expanding universe of cyber threats
Company Specialties:
- Cyber Insurance
- Cybersecurity
- Security Services
- Active Insurance
- Executive Risks
- Insurance
- Risk Management
- Cyber Risk
- and Digital Risk
Company Website: https://www.coalitioninc.com
ASSUMPTION: Coalition is a growing company with a strong focus on innovation and protecting businesses from digital risk, making it an attractive opportunity for marketing professionals looking to make an impact in the cyber insurance industry.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands in Europe
Reporting Structure: This role reports directly to the Head of Marketing, EMEA, and works cross-functionally with marketing, growth, sales, and product teams
Work Arrangement: Fully remote, with the requirement to be based in France or Germany
Growth Opportunities:
- As the company continues to expand in Europe, there may be opportunities for the Marketing Manager to take on additional responsibilities or lead a team
- Coalition's focus on innovation and growth provides ample opportunities for professional development and career advancement
- Working cross-functionally with various teams offers the chance to gain experience in different aspects of the business
ASSUMPTION: Given the company's rapid growth and expansion into new markets, there is significant potential for career growth and advancement within this role.
🌍 Location & Work Environment
Office Type: Fully remote, with the requirement to be based in France or Germany
Office Location(s): Any location in France or Germany
Geographic Context:
- France and Germany are major economic hubs in Europe, with a strong presence of businesses that could benefit from Coalition's cyber insurance products
- The remote work arrangement allows for a better work-life balance and the ability to work from anywhere within the approved locations
- The company's global presence provides opportunities to collaborate with teams based in other time zones
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: While the role is fully remote, the requirement to be based in France or Germany allows for better collaboration and communication with local teams and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page
- Phone or video screening with the HR team to discuss the role and assess cultural fit
- Technical interview with the hiring manager or a member of the marketing team to discuss the role's responsibilities and required skills
- Final interview with the Head of Marketing, EMEA, to discuss the role's fit within the broader marketing strategy and the company's growth plans
Key Assessment Areas:
- Marketing strategy and campaign planning
- Project management and process optimization skills
- Language proficiency in French and English
- Understanding of the European market and local business cultures
- Cultural fit and alignment with Coalition's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the insurance or financial sector
- Demonstrate your understanding of Coalition's business model and the cyber insurance industry in your application materials
- Prepare examples of successful marketing campaigns or projects you've led in the past to discuss during the interview
- Research the company's values and mission, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing Manager, EMEA, Cyber Insurance, Digital Risk, Marketing Operations, Campaign Planning, Project Management, French, English, Europe, Insurance, Financial Services
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials to highlight your relevant skills and experience and demonstrate your understanding of the role and the company.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Pardot)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Google Workspace (e.g., Google Docs, Sheets, Slides)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the Marketing Manager's areas of focus.
👔 Cultural Fit Considerations
Company Values:
- Protect the Unprotected
- Character
- Humility
- Responsibility
- Purpose
- Authenticity
- Inclusion
Work Style:
- Collaborative and cross-functional, with a focus on driving results through teamwork
- Fast-paced and innovative, with a strong emphasis on continuous learning and improvement
- Remote-first, with a focus on communication, accountability, and work-life balance
- Data-driven, with a strong emphasis on tracking and analyzing performance metrics
Self-Assessment Questions:
- How do your personal values align with Coalition's mission to protect the unprotected?
- Are you comfortable working in a fast-paced, collaborative environment with teams based in different time zones?
- Do you have experience working with remote teams and managing projects across multiple locations?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Given the company's remote-first culture and focus on collaboration, strong communication skills and cultural fit are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working with remote teams across different time zones, which may require flexibility and adaptability
- Keeping up with industry trends and best practices in the rapidly evolving cyber insurance landscape
- Navigating the complexities of marketing financial services in the European Union, with its diverse regulatory environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, particularly for marketing professionals looking to expand their skillset and gain experience in the cyber insurance industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong technical acumen in commercial insurance, cybersecurity, and technological risks
- While the role is focused on marketing, it also involves elements of project management, process optimization, and data analysis, making it a unique opportunity for candidates with diverse skillsets
- Career progression in this role may lead to opportunities in marketing leadership, product management, or other strategic functions within the company
ASSUMPTION: Given the unique nature of this role, it is essential to consider your long-term career goals and how this opportunity aligns with your desired career path.
📝 Sample Projects
- Developing and executing a targeted digital communication campaign to launch a new cyber insurance product in France
- Organizing and coordinating the presence of Coalition's team at a major industry event in Germany, including speaker engagements and brand exposure
- Optimizing marketing processes related to the broker's journey, leading to improved conversion rates and increased sales
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Manager may be responsible for, but the specific projects and priorities may vary depending on the company's needs and the individual's areas of focus.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Coalition's expansion in Europe?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the company?
- How does Coalition support work-life balance for its remote employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the organization's priorities.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coalition careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the insurance or financial sector
- Prepare examples of successful marketing campaigns or projects you've led in the past to discuss during the interview
- Research the company's values and mission, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
