📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Remitly
🔹 Location: Chatswood, Sydney, Australia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexible work arrangements
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative, data-driven marketing strategies for B2B trade events
- Leading and inspiring a team of marketing executives and creative resources
- Acting as the brand guardian, ensuring consistency across all touchpoints
- Overseeing campaign elements, including digital, social, content, PR, advertising, and media
- Driving content strategy and growing loyal, engaged communities
- Building strong relationships with external partners and managing marketing budgets
ASSUMPTION: This role requires a strategic marketer with a strong background in event management, brand storytelling, and audience growth. The ideal candidate will have experience in campaign management, digital marketing, and content strategy within the events or exhibitions industry.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies across both events to drive attendance, exhibitor ROI, and brand reach
✅ Lead and inspire a team of marketing executives and creative resources to deliver campaign success
✅ Act as the brand guardian, ensuring consistency across all touchpoints
✅ Oversee all campaign elements — digital, social, content, PR, advertising, and media — to build industry presence
✅ Drive content strategy by creating and curating compelling material that resonates with target audiences
✅ Utilise websites and digital platforms to grow loyal, engaged communities and drive event conversions
✅ Build strong relationships with external partners, including PR agencies, media, and industry associations
✅ Manage and report on marketing budgets, campaign ROI, and post-campaign analytics
✅ Deliver performance targets on time and on budget, with regular reporting and data insights to support strategic decisions
ASSUMPTION: The role involves managing multiple campaigns simultaneously, requiring strong project management skills and the ability to juggle multiple timelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in a similar marketing role, preferably within the events or exhibitions industry
Required Skills:
- Strong expertise in campaign management, digital marketing, and content strategy
- Excellent analytical and project management skills with a focus on ROI and continual improvement
- Exceptional stakeholder management, communication, and collaboration skills
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the industry and the job responsibilities.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Sydney, Australia, with 5-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Discounted Health Plan Rate and Optical Assistance
- Life Assurance and Income Protection
- Option to Buy Additional Annual Leave Days
- Employee Assistance Program
- Flexible Working Arrangements
- Benefits for you and your family
- Access to Learning and Development Resources
Working Hours: Full-time, with flexible work arrangements and the possibility of combined home/office-based arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on international payments and money transfers
Company Size: 1,001-5,000 employees, which means there are ample opportunities for career growth and diverse teams to work with
Founded: 2011, with a history of expanding globally and offering innovative financial services
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
- Remitly is united through its vision to transform lives with trusted financial services that transcend borders
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly is a global company with a strong presence in the financial services industry, offering opportunities for international exposure and career growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the company as a whole
Reporting Structure: The Marketing Manager reports directly to the Group Marketing Manager and oversees a team of marketing executives and creative resources
Work Arrangement: Hybrid, with the possibility of combined home/office-based arrangements for a flexible work-life balance
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into new markets and product lines
- Development of leadership and management skills through team oversight
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the company.
🌍 Location & Work Environment
Office Type: Corporate office environment in Chatswood, Sydney
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US (global headquarters); Manila, PH; Managua, NI; Cork, IE; London, GB; Krakow, PL; Singapore, SG; Spokane, 99202, US; Tel Aviv, IL; Amsterdam, NL; Arlington, Virginia, US; New Westminster, BC, CA (Sydney office)
Geographic Context:
- Sydney is the largest city in Australia and offers a vibrant multicultural environment
- The Chatswood area is a major business district with easy access to public transportation and amenities
- The office location provides opportunities for networking and collaboration with other professionals in the financial services industry
Work Schedule: Full-time, with flexible work arrangements and the possibility of combined home/office-based arrangements
ASSUMPTION: The Sydney office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the Group Marketing Manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Brand management and guardianship
- Budget management and ROI analysis
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Research Remitly's products and services to demonstrate your understanding of the company and its mission
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Marketing strategy, campaign management, digital marketing, content strategy, brand guardianship, budget management, ROI analysis, leadership, team management, communication, collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in relevant marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Trustworthy
- Collaborative
- Inclusive
Work Style:
- Data-driven and analytical
- Strategic and creative
- Adaptable and responsive to change
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns for B2B events?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do you thrive in a collaborative setting and enjoy working with cross-functional teams?
- Are you passionate about Remitly's mission to transform lives with trusted financial services?
ASSUMPTION: Remitly values candidates who are customer-centric, innovative, trustworthy, collaborative, and inclusive, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to changing market conditions and industry trends
- Balancing the need for innovation with the requirement to maintain brand consistency
- Collaborating effectively with remote team members and external partners
ASSUMPTION: The Marketing Manager will face various challenges in this role, including time management, adaptability, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on B2B trade events and the need to manage multiple campaigns simultaneously
- Industry-specific context: The financial services industry is highly competitive and regulated, requiring a strong understanding of compliance and risk management
- Career path comparison: This role offers opportunities for growth within the marketing department and the company as a whole, with potential progression to senior marketing or leadership positions
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on B2B trade events and the unique challenges of the financial services industry set it apart.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new B2B trade event, including targeted campaigns, brand positioning, and event logistics
- Analyzing campaign performance data and optimizing marketing spend to maximize ROI
- Managing a team of marketing executives and creative resources to deliver successful event campaigns and exceed performance targets
ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Remitly support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Remitly measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These interview questions will help the candidate better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Research Remitly's products and services to demonstrate your understanding of the company and its mission
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
