Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Dogtopia Boise

🔹 Location: Garden City, Idaho

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: July 12, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating leads through online campaigns and events
• Collaborating with Pet Parents and team members to attract new customers
• Ensuring a high standard of customer experience
• Working flexible hours and managing Pet Parent events
• Growing with the company as they expand locations across the Treasure Valley

ASSUMPTION: This role requires a balance of creative marketing skills and strong customer service abilities. The ideal candidate will be proactive, results-focused, and enjoy working in a fast-paced environment.

📋 Key Responsibilities

✅ Own local lead generation activities, including optimizing online campaigns, planning and executing events, and achieving agreed-upon goals

✅ Collaborate with Pet Parents and team members to ensure exceptional customer experience

✅ Communicate concerns or needs to the General Manager proactively

✅ Live by Dogtopia's core values, known as Dogtopia-isms

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving results and maintaining high customer satisfaction.

🎯 Required Qualifications

Education: High School degree or equivalent

Experience: Sales and customer service experience

Required Skills:

• Strong marketing skills with a bias toward social media and storytelling
• Ability to work flexible hours and manage Pet Parent events
• Ability to work cohesively with others in a fun, fast-paced environment
• Able to work within a structure but think and act flexibly when needed

Preferred Skills:

• Previous experience in the pet industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, previous marketing experience and a genuine love for dogs and their parents are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $15 - $16 per hour (based on industry standards for marketing managers with 0-2 years of experience in the Treasure Valley)

Benefits:

• Competitive wage, holidays, and bonuses
• Education in dog behavior, dog obedience, and training, as well as certifications
• Fun, dynamic team culture with colleagues at more than 200 network locations nationally
• Flexible scheduling and advancement opportunities
• Free day care for your dog

Working Hours: Full-time, with flexible scheduling to manage Pet Parent events

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 0-2 years of experience in the Treasure Valley. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Pet Services

Company Size: 51-200 employees

Founded: 2002

Company Description:

• Dogtopia is one of the early pioneers of dog daycare and leaders in the pet services industry
• With more than 270+ stores open and 350+ in development, Dogtopia is the largest provider of specialty dog daycare in the US
• Dogtopia offers full-service dog daycare with boarding, training, and spa services

Company Specialties:

• Dog Daycare
• Franchise
• Dog Boarding
• Dog Grooming

Company Website: dogtopia.com

ASSUMPTION: Dogtopia is a well-established company in the pet services industry, with a strong focus on growth and expansion.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with potential for growth

Reporting Structure: Reports directly to the General Manager

Work Arrangement: Full-time, on-site, with flexible scheduling to manage Pet Parent events

Growth Opportunities:

• Advancement opportunities as the company expands locations across the Treasure Valley
• Skill development in sales, marketing, and working within a high-performing team

ASSUMPTION: This role offers significant growth potential as the company continues to expand and grow.

🌍 Location & Work Environment

Office Type: Dogtopia Boise location

Office Location(s): 3203 W Chinden Blvd, Garden City, ID 83714-6636

Geographic Context:

• Garden City is a small city located near Boise, Idaho
• The Treasure Valley region is known for its outdoor recreation and growing job market
• Dogtopia Boise is located in a convenient area with easy access to major highways

Work Schedule: Full-time, with flexible scheduling to manage Pet Parent events

ASSUMPTION: The work environment at Dogtopia Boise is fast-paced, fun, and dog-friendly, with a strong focus on customer service and team collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the General Manager
• In-person interview at Dogtopia Boise
• Background check and reference check

Key Assessment Areas:

• Marketing and sales skills
• Customer service abilities
• Flexibility and adaptability
• Cultural fit with Dogtopia's values

Application Tips:

• Highlight relevant marketing and customer service experience in your resume
• Tailor your cover letter to demonstrate your love for dogs and passion for customer service
• Prepare examples of successful marketing campaigns or events you've managed
• Research Dogtopia's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Marketing, Sales, Customer Service, Social Media, Event Planning, Lead Generation, Negotiation, Campaign Creation, Team Collaboration, Problem Solving, Communication, Relationship Building, Flexibility, Proactivity, Results Focused, Emotional Intelligence

ASSUMPTION: The interview process at Dogtopia Boise is designed to assess the candidate's marketing and customer service skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, etc.)
• Google Ads and other online advertising platforms
• Event planning and management tools
• Customer relationship management (CRM) software

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Love life unconditionally like a dog
• Stay loyal to our pack
• Chase the absolute highest standards of safety
• Play to our fullest potential
• Treat every day like it's the Most Exciting Day Ever!

Work Style:

• Proactive and results-focused
• Multi-tasker, intense, restless, and driven to achieve results
• People/relationship focus, emotionally intelligent, and enjoys Pet Parents
• Extroverted, warm, enthusiastic, and persuasive style

Self-Assessment Questions:

• Do I genuinely love dogs and enjoy working with Pet Parents?
• Am I comfortable working flexible hours and managing events?
• Do I thrive in a fast-paced, collaborative work environment?

ASSUMPTION: Cultural fit is crucial for success in this role, as the ideal candidate will be passionate about dogs, customer service, and working collaboratively with the Dogtopia team.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and events simultaneously
• Working flexible hours, including evenings and weekends
• Maintaining high customer satisfaction in a fast-paced environment
• Adapting to the company's growth and expansion as they open new locations

ASSUMPTION: While this role offers significant growth potential, it also presents challenges that require strong organizational skills, adaptability, and a commitment to customer service.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on customer service and event planning
• Dogtopia's unique company culture places a strong emphasis on fun, collaboration, and customer satisfaction
• This role offers the opportunity to grow with the company as they expand their presence in the Treasure Valley

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on customer service and event planning sets it apart in the industry.

📝 Sample Projects

• Planning and executing a grand opening event for a new Dogtopia location
• Developing and implementing a social media campaign to increase brand awareness and attract new customers
• Collaborating with local businesses to create mutually beneficial promotions and events

ASSUMPTION: These sample projects are designed to give applicants a sense of the marketing and customer service responsibilities required for this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall growth and success of Dogtopia Boise?
• What are the most significant challenges facing the marketing department in the next six months?
• How does Dogtopia support the professional development and growth of its employees?
• What is the company's long-term vision for expansion in the Treasure Valley, and how does this role fit into that plan?
• How does the company measure the success of its marketing campaigns and events?

ASSUMPTION: These interview questions are designed to help applicants better understand the role's responsibilities, the company's growth plans, and the team's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your marketing and customer service experience, as well as your love for dogs
• Prepare examples of successful marketing campaigns or events you've managed
• Follow up with the General Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.