📌 Core Information
🔹 Job Title: Marketing Manager, EMEA
🔹 Company: 1Password
🔹 Location: Remote (UK)
🔹 Job Type: Full Time Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Executing the EMEA Marketing strategy to increase brand awareness, generate demand, and convert that demand into pipeline and revenue.
- Collaborating with various marketing functions, including product marketing, public relations, digital specialists, and field marketers.
- Supporting the creation and analysis of the full EMEA marketing funnel, event presence, promotional activities, customer success motions, customer journeys, seller enablement, partner enablement, and more.
- Approaching everything with a strategic mindset, influencing high-level strategy, and seeing plans through to execution.
ASSUMPTION: This role requires a strong understanding of digital marketing, project management skills, and the ability to work effectively across multiple teams and functions.
📋 Key Responsibilities
✅ Own execution of integrated marketing programs across EMEA, supporting brand awareness, lead generation, and pipeline creation.
✅ Collaborate with digital, content, and field teams to deliver high-impact campaigns tailored to regional audiences.
✅ Lead execution of regional events, trade shows, and webinars — from planning through onsite logistics and post-event follow-up.
✅ Drive testing and optimization across campaigns to improve performance and scale repeatable plays.
✅ Build and maintain strong working relationships with regional sales teams to align on target segments, messaging, and goals.
✅ Help shape the customer journey in EMEA through content localization, channel-specific strategies, and journey mapping.
✅ Provide campaign performance insights and partner with analytics to ensure data-driven decisions.
✅ Work with internal stakeholders and external vendors to manage timelines, budgets, and deliverables.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4 years in a marketing role or related, with a preference for experience in a SaaS business serving the cybersecurity industry.
Required Skills:
- Proven ability to create compelling strategies, execute on ideas, measure results, and communicate clearly across all levels in the company.
- Strong project management skills, with a demonstrated ability to manage multiple projects and deadlines.
- Excellent communication skills, with the ability to break down complex concepts into easily digestible terms for a variety of audiences.
- Passion for omnichannel marketing, including experience in optimizing activities across social, email, web, and other digital channels.
- Proven track record of executing lead-generating digital programs and measuring their effectiveness.
- Experience with content marketing in a B2B environment.
- Ability to leverage market data to make recommendations that drive measurable results on revenue.
- Interest in managing launches and projects across a distributed global team.
- Ability to deliver results in a fast-paced, high-growth environment.
Preferred Skills:
- Fluency in either German or French (a plus but not a requirement)
ASSUMPTION: Candidates with experience in marketing automation tools, CRM systems, and marketing analytics platforms will have an advantage.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (based on industry standards for a Marketing Manager role in the UK with 4-5 years of experience)
Benefits:
- Maternity and parental leave top-up programs
- Generous PTO policy
- Four company-wide wellness days
- Company equity for all full-time employees
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Employee-led inclusion and belonging programs and ERGs
- Peer-to-peer recognition through Bonusly
Working Hours: Full-time, typically 37.5 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity, specifically Identity and Access Management (IAM) and password management
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- 1Password is a leading provider of password management and identity protection solutions for businesses and individuals.
- The company offers a secure platform that enables users to store, share, and manage passwords, as well as protect sensitive information such as credit card numbers and documents.
- 1Password is trusted by over 100,000 businesses and millions of people worldwide, including more than half of the Fortune 1000.
Company Specialties:
- Password management
- Identity and Access Management (IAM)
- Cybersecurity
- Enterprise password security
Company Website: 1Password
ASSUMPTION: 1Password is a well-established company in the cybersecurity industry, with a strong focus on providing secure and user-friendly solutions for businesses and individuals.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the marketing department or the company as a whole.
Reporting Structure: The Marketing Manager, EMEA will report directly to the Senior Marketing Manager, EMEA and work closely with various marketing functions, including product marketing, public relations, digital specialists, and field marketers.
Work Arrangement: Fully remote, with the option to work from the company's headquarters in Toronto, Canada, or any other 1Password office location.
Growth Opportunities:
- Progression to a senior marketing role within the EMEA region or globally.
- Expansion into new markets and regions, providing opportunities for increased responsibility and leadership.
- Potential to work on strategic projects that drive the company's overall marketing strategy and growth.
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in various locations worldwide
Office Location(s): 4711 Yonge St, 10th Floor, Toronto, ON M2N 6K8, CA (headquarters), with additional offices in various locations around the world
Geographic Context:
- The United Kingdom is a key market for 1Password, with a significant customer base and growth potential.
- The role requires close collaboration with regional sales teams and other marketing functions, necessitating strong communication and time management skills.
- The remote work environment offers flexibility and the opportunity to work from anywhere within the UK.
Work Schedule: Full-time, typically 37.5 hours per week, with flexibility for remote work
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and success in the role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Video interview with the hiring manager and/or other team members to assess skills and experience
- Final interview with the Senior Marketing Manager, EMEA or another senior leader within the marketing department
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and planning
- Project management skills and experience
- Digital marketing expertise and knowledge
- Communication and interpersonal skills
- Cultural fit and alignment with 1Password's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
- Be prepared to discuss your experience with digital marketing, project management, and campaign optimization.
- Research 1Password's products, services, and competitors to demonstrate your understanding of the cybersecurity industry and the company's unique value proposition.
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans to show your interest and engagement.
ATS Keywords: Marketing strategy, digital marketing, project management, campaign optimization, brand awareness, lead generation, revenue conversion, cross-functional collaboration, remote work, EMEA, cybersecurity
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, digital marketing expertise, and cultural fit with 1Password's core values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Keep it simple
- Lead with honesty
- Put people first
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change in a fast-paced environment
Self-Assessment Questions:
- How do you approach simplifying complex marketing concepts for various audiences?
- Can you provide an example of a time when you led with honesty in a marketing campaign or project?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: Candidates who align with 1Password's core values and work style will be more likely to succeed in the role and contribute to the company's overall success.
⚠️ Potential Challenges
- The role requires managing multiple projects and deadlines, which can be challenging in a remote work environment.
- The fast-paced nature of the role may necessitate working outside of standard business hours to meet deadlines and attend global meetings.
- The role involves close collaboration with regional sales teams and other marketing functions, requiring strong communication and interpersonal skills.
- The competitive nature of the cybersecurity industry may present challenges in driving brand awareness, lead generation, and revenue conversion.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a remote team, and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on digital marketing, project management, and cross-functional collaboration.
- The cybersecurity industry is highly competitive, with a focus on driving brand awareness, lead generation, and revenue conversion in a complex and rapidly evolving market.
- Career progression in this role may involve expanding into new markets, taking on increased responsibility, or moving into a senior marketing role within the company.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and the cybersecurity industry to ensure a strong fit and successful career progression.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and lead generation in the EMEA region.
- Managing the planning and execution of a regional event, trade show, or webinar, including onsite logistics and post-event follow-up.
- Optimizing customer journeys and marketing funnels to improve performance and drive revenue conversion in the EMEA region.
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Marketing Manager, EMEA may be responsible for, but the specific projects and priorities may vary depending on the company's needs and the individual's strengths.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the EMEA region and how this role fits into that strategy?
- How does the marketing team collaborate with regional sales teams to align on target segments, messaging, and goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does 1Password support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the cybersecurity industry, and how does 1Password differentiate itself from competitors?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on digital marketing, project management, and campaign optimization.
- Prepare for the interview by researching 1Password's products, services, and competitors, as well as the cybersecurity industry as a whole.
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans to show your interest and engagement.
- Follow up with the hiring team after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
