Marketing Manager - EMEA

📌 Core Information

🔹 Job Title: Marketing Manager - EMEA

🔹 Company: Laborie Medical Technologies Corp

🔹 Location: United Kingdom

🔹 Job Type: Full time

🔹 Category: Medical Device

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing global product strategy and messaging
• Leading product campaigns for organic growth
• Managing product lifecycle and new product launches
• Collaborating cross-functionally with global teams
• Monitoring campaign success and post-launch metrics

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in medical device marketing.

📋 Key Responsibilities

✅ Define global strategy for the product portfolio, including value proposition, product messaging, pricing strategy, etc.

✅ Lead product campaigns for existing portfolio to support organic growth and manage the product lifecycle.

✅ Lead planning and work with global teams to ensure the successful execution of new product launches, including positioning, messaging, segmentation, targeting, development of physician and patient support tools and promotional programs.

✅ Develop internal and external support materials, monitor post-launch metrics with ownership of campaign success, and collaborate with clinicians and colleagues to bring solutions to market.

ASSUMPION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, public relations, or communications.

Experience: 5 years of related experience in medical device, interventional radiology, or gastroenterology.

Required Skills:

• Marketing strategy development
• Product management
• Campaign management
• Cross-functional collaboration
• Market research
• Product launch
• Communication
• Customer support
• Segmentation
• Targeting
• Pricing strategy
• Metrics monitoring

Preferred Skills:

• Fluency in multiple languages
• Experience with CRM systems
• Knowledge of the EMEA medical device market

ASSUMPTION: Candidates with experience in the EMEA medical device market and/or CRM systems may have an advantage.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Marketing Manager in the Medical Device industry in the UK)

Benefits:

• Paid Time Off and Paid Volunteer Time
• Medical, Dental, Vision, and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Device, focused on Urology, Gastroenterology, Gynecology, Obstetrics, and Neonatology.

Company Size: 501-1,000 employees, with a global presence and headquarters in Portsmouth, New Hampshire, USA.

Founded: 1967, with a rich history and strong brand recognition in the medical device industry.

Company Description:

• Laborie is a world-class specialist medical company that makes and advances technologies that preserve and restore human dignity.
• The company supports doctors, nurses, hospitals, clinics, academic institutions, and patients with treatment and diagnostic innovations.
• Laborie is privately owned by Patricia Industries and a part of the Investor AB network.

Company Specialties:

• Medical Devices

Company Website: http://www.laborie.com

ASSUMPTION: Laborie's extensive experience and focus on human dignity make it an attractive place to work for individuals passionate about making a positive impact in patients' lives.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager will report directly to the Senior Marketing Director for the EMEA region and work closely with global marketing teams.

Work Arrangement: On-site, with potential for occasional travel to collaborate with global teams and attend industry events.

Growth Opportunities:

• Progression to a Senior Marketing Manager or Marketing Director role within the organization.
• Expanding responsibilities and team leadership opportunities as the company continues to grow and scale.
• Potential to work on high-impact projects and contribute to the company's mission and strategic goals.

ASSUMPTION: The role offers ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Pease International Tradeport, 180 International Drive, Portsmouth, New Hampshire 03801, US (Headquarters) and United Kingdom (EMEA office)

Geographic Context:

• The United Kingdom offers a dynamic and diverse business environment with a strong focus on innovation and technology.
• The EMEA region is a critical market for Laborie, with significant growth potential and strategic importance.
• The company's headquarters in Portsmouth, New Hampshire, provides a supportive and collaborative work environment.

Work Schedule: Full-time, with flexible hours and remote work options available for certain roles and teams.

ASSUMPTION: The United Kingdom and EMEA region offer exciting opportunities for growth and development within the medical device industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department.
• In-depth behavioral and situational interviews with the hiring manager and other marketing team members.
• Final round interviews with senior leadership, focusing on cultural fit and long-term potential.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Cross-functional collaboration and teamwork.
• Industry knowledge and market research skills.
• Cultural fit and alignment with Laborie's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and achievements in previous roles.
• Research Laborie's mission, values, and company culture to demonstrate your fit and enthusiasm for the organization.
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Marketing strategy, product management, campaign management, cross-functional collaboration, market research, product launch, communication, customer support, segmentation, targeting, pricing strategy, metrics monitoring, CRM systems, EMEA medical device market

ASSUMPTION: The interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The role may require experience with specific CRM systems and marketing automation tools, depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• For Dignity. For Life.
• Patient-centric approach to innovation and problem-solving.
• Collaboration and teamwork across functions and regions.
• Continuous learning and improvement.
• Accountability and ownership for results.

Work Style:

• Strategic and analytical mindset.
• Strong communication and presentation skills.
• Adaptability and flexibility in a dynamic work environment.
• Collaborative and team-oriented approach to work.
• Focus on results and continuous improvement.

Self-Assessment Questions:

• How do you align with Laborie's value of 'For Dignity. For Life.' and how does this role contribute to preserving and restoring human dignity?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle this situation, and what was the outcome?
• How do you approach working with global teams and managing cross-functional projects? Can you provide an example from your previous experience?

ASSUMPTION: Laborie's values and work style require candidates who are passionate about the company's mission, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic work environment.
• Working with global teams across different time zones and cultures.
• Balancing strategic planning and tactical execution in a single role.
• Keeping up-to-date with industry trends and market dynamics in the medical device sector.

ASSUMPTION: The role may present challenges related to time management, global collaboration, and staying current in the industry.

📈 Similar Roles Comparison

• Marketing Manager (Medical Device) vs. Marketing Manager (Consumer Goods):
• Medical Device Marketing Managers focus on B2B marketing, targeting healthcare professionals and institutions, while Consumer Goods Marketing Managers focus on B2C marketing, targeting end consumers.
• Medical Device Marketing requires a strong understanding of the healthcare industry, regulatory environment, and clinical applications, while Consumer Goods Marketing requires a deep understanding of consumer behavior, market trends, and retail dynamics.
• Marketing Manager (Medical Device) vs. Product Manager (Medical Device):
• Marketing Managers focus on market research, branding, and promotional strategies, while Product Managers are responsible for product development, lifecycle management, and feature roadmaps.
• Both roles require a strong understanding of the medical device industry, but Marketing Managers need to be more attuned to market trends and customer preferences, while Product Managers need to be more focused on technical aspects and regulatory compliance.
• Career Path: Marketing Manager (Medical Device) vs. Marketing Director (Medical Device):
• Marketing Managers typically progress to Marketing Director roles as they gain experience and demonstrate leadership skills. Marketing Directors oversee marketing teams, develop marketing strategies, and collaborate with senior leadership to achieve business objectives.
• Both roles require strong strategic thinking, communication skills, and industry knowledge, but Marketing Directors need to have a broader perspective on the organization's goals and a deeper understanding of the competitive landscape.

ASSUMPTION: The role of Marketing Manager in the medical device industry is distinct from similar roles in other industries and has unique career progression paths.

📝 Sample Projects

• Developing a global marketing strategy for a new product launch, including positioning, messaging, segmentation, targeting, and promotional programs.
• Conducting market research to identify unmet needs and opportunities in the EMEA medical device market for an existing product line.
• Managing a product campaign to support organic growth, including the creation of customer support materials, monitoring post-launch metrics, and collaborating with clinicians and colleagues to optimize market performance.

ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional aspects of the Marketing Manager role in the medical device industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role contributes to achieving those objectives?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company fosters a culture of collaboration and teamwork across global teams?
• How does the company approach working with external partners and vendors to support its marketing efforts?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?

ASSUMPTION: These interview questions help candidates better understand the role, the company's culture, and the expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Laborie's careers portal.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your strategic thinking, marketing expertise, and industry knowledge.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, achievements, and cultural fit with Laborie.
• Research Laborie's mission, values, and company culture to demonstrate your fit and enthusiasm for the organization.
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
• Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position and inquire about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.