📌 Core Information
🔹 Job Title: Marketing Manager, EMEA Kensington & PowerA
🔹 Company: ACCO Brands (Kensington & PowerA)
🔹 Location: Aylesbury, Buckinghamshire, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with semi-regular travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing B2B and B2C marketing campaigns across EMEA
- Collaborating with sales teams, partners, and agencies to drive sales growth and lead acquisition
- Managing marketing development funds (MDF) and ensuring budget discipline
- Leveraging market data to formulate marketing plans and identify share gain opportunities
- Launching new products through the channel and optimizing online merchandising
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing, with a focus on channel and digital marketing. Candidates should have experience working with multiple stakeholders and managing marketing budgets.
📋 Key Responsibilities
✅ Build and execute online and offline demand generation plans with B2B, etail, and retail channel partners to increase run rate sales, grow market share, and drive lead acquisition
✅ Build and maintain relationships with B2B, etail, and retail channel partners in the EMEA region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales
✅ Manage the Marketing Development Funds (MDF) for customers within the region, ensuring budget spend discipline with comprehensive planning, tracking, and ROI analysis
✅ Utilize TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities
✅ Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly
✅ Working with global brand and digital marketing teams, develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners
✅ Working collaboratively with regional etail channel partners, ensure Kensington & PowerA products are merchandised optimally and plan marketing activity to drive sales and take share online
✅ Identify opportunities for share gain & sales growth & develop strategies & tactics to execute on those opportunities
✅ Build strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington & PowerA expert in relevant markets to help drive sales growth and new listings within the office channel
✅ Provide inputs into the Demand Planning/Forecasting process to ensure product availability
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. Candidates should be comfortable managing multiple projects and priorities simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics, or gaming, with a focus on channel/partner marketing
Required Skills:
- Proven experience in B2B and/or etail/retail marketing
- Strong financial and commercial acumen, with budget control experience
- Working knowledge of Google Marketing Suite and paid social practices to drive consumer demand & B2B lead acquisition
- Excellent written and spoken communication skills, with multiple European languages being a strong advantage
- Self-starter with a results-driven attitude and strong work ethic
- Solid all-round experience of digital & channel marketing
- Innovative/entrepreneurial mindset
Preferred Skills:
- Experience working with ACCO Brands or similar organizations
- Fluency in multiple European languages
ASSUMPTION: Candidates should have a proven track record of driving sales growth and lead acquisition through marketing campaigns. Experience working with channel partners and managing marketing budgets is essential for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on experience and market rates for similar roles in the UK)
Benefits:
- Competitive benefits package, including health insurance and pension contributions
- Opportunities for professional development and career growth
- Flexible working arrangements (with semi-regular travel)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the UK. The final salary will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ACCO Brands is a global leader in branded consumer and end-user products, operating in the office products, consumer goods, and gaming accessories industries
Company Size: Mid-sized (51-200 employees in the EMEA region)
Founded: 1958 (as ACCO Brands; Kensington was founded in 1981)
Company Description:
- ACCO Brands designs, manufactures, and markets branded consumer and business products globally
- Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world
- PowerA is a global leader in video gaming accessories, providing well-designed and affordable products for gamers of all levels
Company Specialties:
- Physical security and laptop accessories (Kensington)
- Gaming accessories (PowerA)
- Education solutions, tablet accessories, rugged cases, mobile power, sit-stand desks, and ergonomics (Kensington)
Company Website: http://www.kensington.com/
ASSUMPTION: ACCO Brands is a well-established company with a strong global presence. Candidates should be comfortable working in a mid-sized organization with a global reach.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Senior Marketing Manager, EMEA
Work Arrangement: On-site with semi-regular travel (up to 20% of the time)
Growth Opportunities:
- Potential for career progression within the marketing department or broader ACCO Brands organization
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop skills in channel marketing, digital marketing, and demand generation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment
Office Location(s): Aylesbury, Buckinghamshire, United Kingdom
Geographic Context:
- Aylesbury is a market town in Buckinghamshire, located approximately 40 miles northwest of London
- The region has a mix of urban and rural environments, with easy access to major transportation links
- ACCO Brands' EMEA headquarters is based in Aylesbury, with additional offices across the region
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: Candidates should be comfortable working in an office environment and be willing to travel semi-regularly for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or video interview with the hiring manager and a member of the marketing team
- Final interview with the Senior Marketing Manager, EMEA
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and ROI analysis
- Stakeholder management and communication skills
- Cultural fit and alignment with ACCO Brands' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your experience managing marketing campaigns, budgets, and stakeholders
- Demonstrate your understanding of the gaming and consumer electronics industries
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: B2B marketing, B2C marketing, channel marketing, demand generation, marketing strategy, budget management, stakeholder management, gaming accessories, consumer electronics
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' marketing experience, skills, and cultural fit.
🛠️ Tools & Technologies
- Google Marketing Suite (Google Ads, Google Analytics, etc.)
- Paid social media platforms (Facebook Ads, LinkedIn Ads, etc.)
- Marketing automation and CRM tools (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience using marketing automation and CRM tools, as well as project management software. Familiarity with Google Marketing Suite and paid social media platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Kensington and PowerA strive to anticipate market needs and deliver cutting-edge solutions
- Quality: ACCO Brands is committed to providing high-quality products and services that meet or exceed customer expectations
- Support: ACCO Brands values its employees and provides a supportive work environment that fosters growth and development
Work Style:
- Collaborative: ACCO Brands encourages teamwork and cross-functional collaboration
- Entrepreneurial: Kensington and PowerA foster an entrepreneurial spirit, empowering employees to think creatively and take ownership of their work
- Results-driven: ACCO Brands values employees who are proactive, goal-oriented, and committed to delivering results
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing roles?
- Can you provide an example of a time when you managed a marketing budget effectively and achieved a strong ROI?
- How do you approach building and maintaining strong relationships with stakeholders, both internal and external to the organization?
ASSUMPTION: Candidates should be comfortable working in a collaborative, entrepreneurial, and results-driven environment. They should also be able to demonstrate their alignment with ACCO Brands' values and work style.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and stakeholders simultaneously may be challenging for some candidates
- Working with partners and agencies across multiple markets may require strong communication and project management skills
- Travel requirements may be a challenge for candidates who prefer a fully remote or hybrid work arrangement
- ACCO Brands is a global organization with a diverse workforce, which may present cultural and communication challenges for some candidates
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively.
📈 Similar Roles Comparison
- This role is unique in its focus on both B2B and B2C marketing, with a strong emphasis on channel marketing and demand generation
- Compared to similar marketing roles, this position offers a unique opportunity to work on high-impact projects and gain exposure to senior leadership
- Career progression opportunities may be more limited in smaller organizations or startups compared to ACCO Brands
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing and executing a B2B marketing campaign to drive lead acquisition and revenue growth for Kensington's laptop security locks
- Managing a marketing development fund (MDF) for a major etail partner, ensuring budget discipline and maximizing ROI
- Launching a new PowerA gaming accessory product line through the channel, optimizing merchandising, and driving sales
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives candidates may work on in this role. The specific projects will vary based on the organization's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does ACCO Brands support the growth and development of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does ACCO Brands measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for career progression within the marketing department or broader ACCO Brands organization?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, team, and organization, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
- Prepare for your interview by researching ACCO Brands, Kensington, and PowerA, as well as the gaming and consumer electronics industries
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
- Follow up with the hiring manager or HR department within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
