Marketing Manager, Employee Activation

📌 Core Information

🔹 Job Title: Marketing Manager, Employee Activation

🔹 Company: Strayer Education, Inc.

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-Senior level (6-8+ years)

🔹 Remote Status: Remote (with occasional onsite requirements)

🚀 Job Overview

Key aspects of this role include:

• Driving B2B2C prospect activation for SEI’s employer partnerships
• Developing brand awareness strategies and paid media campaigns
• Collaborating cross-functionally with B2C marketing teams and other departments
• Analyzing data to meet business objectives and optimize performance
• Managing and mentoring a small team of direct reports

ASSUMPTION: This role requires a high degree of strategic thinking, collaboration, and data-driven decision making. The ideal candidate will have experience in higher education or B2B marketing and be comfortable working in a fast-paced, ever-changing environment.

📋 Key Responsibilities

✅ Build and execute cross-channel, strategic marketing initiatives to drive employer partnership awareness

✅ Establish and manage relationships with internal teams to ensure accurate data and personalized experiences throughout the funnel

✅ Define and implement paid media strategies, including campaign management and tracking

✅ Leverage analytics to identify trends, communicate insights, and suggest optimizations to meet business KPIs

✅ Develop talent through new hires, coaching, and training

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data analysis. The ideal candidate will possess strong communication, presentation, and emotional intelligence skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field (or equivalent experience)

Experience: 6-8+ years of marketing experience, with at least 2 years in a leadership role. Experience in higher education or B2B marketing is preferred.

Required Skills:

• Strong strategy planning skills and ability to work autonomously
• Adept translation of partner goals and business objectives into program plans
• High emotional intelligence in business acumen, critical thinking, strategic thinking, creativity, reporting, and measurement
• Excellent written, verbal, and presentation skills

Preferred Skills:

• MBA or equivalent experience
• Experience with marketing automation tools and CRM systems
• Fluency in Spanish (or other languages) for targeted marketing campaigns

ASSUMPTION: While an MBA is not required, it may be beneficial for candidates seeking to advance their careers in marketing management or higher education.

💰 Compensation & Benefits

Salary Range: $92,700.00 - $139,100.00 per year

Benefits:

• Medical, dental, vision, life, and disability plans
• Well-being incentives, parental leave, and paid time off
• 401(k) retirement benefit, Employee Stock Purchase Plan, and tuition assistance
• Entertainment and retail discounts

Working Hours: Full-time, with occasional onsite requirements and up to 10% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with similar experience levels in the higher education sector. Actual compensation may vary based on factors such as job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education. Strayer Education, Inc. (NASDAQ: STRA) is dedicated to enabling economic mobility through education. They offer various learning pathways, including Strayer University, Capella University, and other specialized programs.

Company Size: 5,001-10,000 employees. As a mid-sized company, applicants can expect a structured yet collaborative work environment with opportunities for growth and development.

Founded: 2018. Strayer Education, Inc. was founded in 2018, combining several educational institutions under one umbrella to provide a comprehensive suite of learning programs and services.

Company Description:

• Strategic Education Inc. (NASDAQ: STRA) is dedicated to enabling economic mobility with education.
• They offer innovative programs and services to help working adult students advance their careers and improve their lives.
• Their various learning pathways include universities, institutes, and specialized programs focused on workforce readiness and college affordability.

Company Specialties:

• Higher Education
• Workforce Development
• Online Learning
• Career Advancement

Company Website: strategiceducation.com

ASSUMPTION: Strayer Education, Inc. is a public company focused on enabling economic mobility through education. Their diverse portfolio of learning pathways caters to the growing majority of non-traditional students, ensuring that graduates have the skills required to succeed in today’s jobs.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals seeking to advance their careers in marketing management or higher education.

Reporting Structure: This role reports directly to the Senior Director of Marketing – Employer Partnerships and may have a small team of direct reports.

Work Arrangement: Hybrid. While this role is primarily remote, it may require occasional onsite work and travel up to 10% of the time.

Growth Opportunities:

• Advancement to senior marketing roles within the organization
• Expansion of responsibilities based on performance and business needs
• Potential to work on high-impact projects and initiatives across the company’s diverse portfolio of learning pathways

ASSUMPTION: This role offers opportunities for career growth and development within the higher education sector. Successful candidates will have the chance to work on strategic initiatives and collaborate with cross-functional teams to drive business results.

🌍 Location & Work Environment

Office Type: Remote with occasional onsite requirements. The primary work location for this role is remote, but employees may be required to work onsite occasionally and attend onsite or offsite meetings and events.

Office Location(s): Herndon, VA (headquarters) and Minneapolis, MN

Geographic Context:

• Herndon, VA is located in the Washington, D.C. metropolitan area, offering a mix of urban and suburban living with easy access to cultural attractions, entertainment, and outdoor recreation.
• Minneapolis, MN is known for its vibrant arts scene, outdoor activities, and strong sense of community. It offers a high quality of life with affordable housing and a diverse cultural landscape.

Work Schedule: Full-time, with occasional onsite requirements and up to 10% travel. The typical office setting is a standard corporate environment, with access to necessary tools and resources for remote work.

ASSUMPTION: While this role is primarily remote, occasional onsite work and travel may be required to perform the job effectively. The work environment is collaborative and fast-paced, with a focus on data-driven decision making and strategic planning.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition Team
• Behavioral and situational interview with the hiring manager
• Final interview with the Senior Director of Marketing – Employer Partnerships
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and communication
• Data analysis and interpretation
• Leadership and team management

Application Tips:

• Highlight relevant marketing experience, particularly in higher education or B2B marketing
• Demonstrate strong analytical and problem-solving skills through examples in your resume
• Prepare for behavioral and situational interview questions that focus on your ability to work autonomously, collaborate with cross-functional teams, and drive business results
• Research Strayer Education, Inc. and their portfolio of learning pathways to show your understanding of the company and its mission

ATS Keywords: Marketing Manager, Employee Activation, B2B2C, Strategic Planning, Cross-Functional Collaboration, Data Analysis, Higher Education, B2B Marketing, Leadership, Team Management

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate’s strategic thinking, collaboration, and data-driven decision-making skills. Successful candidates will possess a strong understanding of higher education marketing and be able to work effectively in a fast-paced, ever-changing environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and data analysis tools. Familiarity with project management tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Adaptable and comfortable with change
• Results-oriented and focused on business objectives

Self-Assessment Questions:

• Do you possess strong emotional intelligence and the ability to work effectively with diverse teams?
• Are you comfortable working in a fast-paced, ever-changing environment and able to adapt to new challenges?
• Do you have a proven track record of driving business results through strategic planning and data analysis?

ASSUMPTION: Strayer Education, Inc. values candidates who are student-centered, innovative, collaborative, data-driven, and accountable. Successful candidates will possess strong emotional intelligence, be comfortable with change, and have a proven track record of driving business results through strategic planning and data analysis.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Analyzing and interpreting data to drive business decisions
• Occasional onsite work and travel requirements

ASSUMPTION: This role may present challenges related to managing multiple priorities, collaborating with cross-functional teams, and analyzing data to drive business decisions. Successful candidates will be comfortable working in a fast-paced environment and able to adapt to new challenges as they arise.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on B2B2C prospects and employer partnerships
• Higher education marketing experience is preferred, as it requires an understanding of the unique challenges and opportunities faced by educational institutions
• Career progression in this role may lead to senior marketing positions within the organization or related fields in higher education

ASSUMPTION: This role is unique in its focus on B2B2C prospects and employer partnerships within the higher education sector. Candidates with relevant experience in higher education marketing or B2B marketing will be well-positioned to succeed in this role and advance their careers in marketing management or higher education.

📝 Sample Projects

• Developing and executing a cross-channel marketing campaign to drive awareness of employer partnership discounts and benefits
• Analyzing campaign performance data to identify trends and optimize future marketing initiatives
• Collaborating with internal B2C marketing teams to influence lead nurture with employer-specific messaging

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role. Successful candidates will possess strong analytical, communication, and project management skills to execute these projects effectively.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role, and how much time is spent on strategic planning versus tactical execution?
• How does this role collaborate with other marketing teams and departments within the organization?
• What are the most significant challenges facing the employer partnerships team, and how can this role contribute to addressing them?
• What opportunities exist for professional development and career growth within the organization?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, collaborative nature, and growth opportunities of this role. They also address work-life balance and the company’s approach to supporting employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience, particularly in higher education or B2B marketing
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company’s mission and values
• If applicable, provide examples of your work or portfolio to showcase your skills and accomplishments
• Follow up with the Talent Acquisition Team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.