📌 Core Information
🔹 Job Title: Marketing Manager, Engagement & Retention
🔹 Company: Kiva.org
🔹 Location: U.S. Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (U.S. only)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing email marketing strategies to drive engagement and retention
- Collaborating cross-functionally to ensure integrated and effective campaign execution
- Analyzing campaign performance and making data-driven decisions to maximize impact
- Identifying new opportunities for growth and engagement based on market trends and audience behavior
- Managing marketing tools and leveraging data to drive informed decision-making
ASSUMPTION: This role requires a strong background in email marketing and data analysis, with a proven track record of leading successful campaigns.
📋 Key Responsibilities
✅ Developing and optimizing email marketing strategies for annual and ongoing campaigns, overseeing the email marketing calendar, segmentation, personalization, and A/B testing to improve performance and drive engagement and retention
✅ Collaborating with the Creative Studio to develop and optimize campaign assets, ensuring creative excellence and consistency across all channels
✅ Using data analysis to evaluate the performance of campaigns, conducting regular performance reviews and suggesting strategic adjustments to maximize impact
✅ Identifying new opportunities for growth and engagement based on market trends, audience behavior, and campaign insights
✅ Leading the planning and execution of key marketing initiatives, managing timelines and resources effectively
✅ Working cross-functionally with teams such as Product, Customer Success, and Engineering to ensure integrated and effective campaign execution and user experiences
✅ Managing and maintaining marketing tools such as Iterable, Asana, Figma, and Google Workspace and leveraging data to drive informed decision-making
✅ Staying updated on industry trends, emerging technologies, and best practices in marketing to drive continuous improvement in strategies and tactics
✅ Ensuring compliance with marketing regulations and best practices, particularly related to email marketing, customer privacy, and CAN-SPAM
ASSUMPTION: This role requires strong project management skills, creative and strategic thinking, and the ability to work effectively with cross-functional teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of email marketing experience with a proven track record of leading successful campaigns and driving growth
Required Skills:
- Expertise in email marketing, campaign strategy, segmentation, A/B testing, and optimization
- Strong data analysis skills, with the ability to interpret performance metrics, document and share findings, and adjust strategies accordingly
- Excellent project management skills, with the ability to manage complex campaigns and deadlines across multiple teams
- Creative and strategic thinker with the ability to innovate and develop compelling marketing ideas
- Experience with marketing tools such as Iterable, Figma, Asana, Google Workspace, and analytics platforms
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders
Preferred Skills:
- Experience with multi-channel marketing, including email and on-site optimization
- Passion for Kiva’s mission and a commitment to improving financial access for all
ASSUMPTION: Candidates should have a strong background in email marketing and data analysis, with a proven track record of leading successful campaigns and driving growth.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 (USD) per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Parental Leave
- Professional Development
- 401k Matching
- Unlimited PTO
Working Hours: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 3-5 years of experience in the U.S.
📌 Applicant Insights
🔍 Company Context
Industry: Kiva.org operates in the non-profit sector, focusing on expanding financial access and helping underserved communities thrive through crowdfunded loans
Company Size: Kiva.org has 51-200 employees, providing a collaborative and agile work environment
Founded: Kiva.org was founded in 2005, with a mission to unlock capital for borrowers through crowdfunded loans supported by individuals around the world
Company Description:
- Kiva.org is a global non-profit organization that connects people through crowdfunded loans to expand financial access and help underserved communities thrive
- The organization serves the financially excluded, especially underbanked women, refugees, and communities impacted by forced displacement, climate-vulnerable people, and systemically marginalized communities in the United States
- Since 2005, the Kiva community has raised over $2 billion in loans, reaching over 5 million people in 84 countries
Company Specialties:
- Microfinance and micro-lending
- Global partnerships
- Poverty alleviation
- Crowdfunding
- Technology
- Financial inclusion
- Social impact
- Climate and refugee finance
Company Website: https://www.kiva.org/
ASSUMPTION: Kiva.org's mission and values make it an attractive workplace for candidates who are passionate about social impact and financial inclusion.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 3-5 years of experience in email marketing
Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager and works closely with cross-functional teams such as Product, Customer Success, and Engineering
Work Arrangement: This is a remote position, with a requirement for the candidate to be based in the United States
Growth Opportunities:
- Potential career progression to a Senior Marketing Manager role
- Opportunities to work on high-impact campaigns and initiatives
- Chance to gain experience in a variety of marketing channels and tools
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the organization as a whole.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): N/A (remote work only)
Geographic Context:
- The U.S. Remote location allows for flexibility and work-life balance
- Kiva.org has a global presence, with offices in San Francisco, Nairobi, Bogota, and Bangkok
- The organization's remote work policy enables collaboration with a diverse and international team
Work Schedule: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Email marketing expertise and strategy
- Data analysis and interpretation skills
- Project management and organizational skills
- Cultural fit and alignment with Kiva.org's mission
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for Kiva.org's mission and how your skills align with the role's requirements
- Prepare examples of successful email marketing campaigns you've led or contributed to
ATS Keywords: Email Marketing, Campaign Strategy, Data Analysis, Project Management, Marketing Tools, Multi-Channel Marketing, Non-profit, Financial Inclusion
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to demonstrate their qualifications and fit with Kiva.org's mission.
🛠️ Tools & Technologies
- Iterable (email marketing platform)
- Asana (project management tool)
- Figma (design tool)
- Google Workspace (collaboration and productivity suite)
- Analytics platforms (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Kiva.org provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Impact first - This is why we exist. This is the drumbeat we march to. Every day.
- Extreme ownership - Own it; you, your relationships, your impact. Insist that others support you and hold you accountable.
- Be curious and bold - Never stop learning. Question assumptions. Take Risks and dream big.
- Inclusion. Equity. Diversity. - Without reservation and without caveat. In our hiring, in our workplace and in our impact in the world.
- Honor and integrity - Do the most right thing in the most right way. Cherish diversity and respect each other.
- Love and kindness always - Say what you mean. Mean what you say. And don’t say it mean.
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Agile and adaptable, with a focus on results and impact
- Committed to Kiva.org's mission and values
Self-Assessment Questions:
- How do you align with Kiva.org's value of 'Impact first' in your approach to email marketing?
- How do you ensure that your email marketing campaigns are inclusive and equitable, reflecting Kiva.org's commitment to diversity and inclusion?
- How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?
ASSUMPTION: Candidates should carefully consider how their work style and values align with Kiva.org's mission and culture before applying for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Balancing data-driven decision-making with creative and innovative marketing strategies
- Ensuring compliance with marketing regulations and best practices, particularly related to email marketing, customer privacy, and CAN-SPAM
- Working remotely and managing a remote team, if applicable
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in a non-profit organization, with a focus on email marketing and driving engagement and retention
- Compared to other marketing roles, this position requires a strong background in email marketing and data analysis, with a proven track record of leading successful campaigns
- Career progression in this role could lead to a Senior Marketing Manager position or a similar role in a larger organization
ASSUMPTION: Candidates should consider their career goals and the opportunities for growth and development in this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a successful email marketing campaign to drive engagement and retention for a specific borrower segment
- Analyzing campaign performance data and making strategic adjustments to improve results and maximize impact
- Collaborating with the Creative Studio to develop and optimize campaign assets, ensuring creative excellence and consistency across all channels
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing team collaborate with other departments, such as Product and Customer Success?
- What are the most challenging aspects of working remotely for the marketing team, and how do you overcome them?
- How does Kiva.org support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and Kiva.org's culture, as well as their commitment to understanding the organization's needs and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and achievements
- Write a cover letter demonstrating your passion for Kiva.org's mission and how your skills align with the role's requirements
- Prepare examples of successful email marketing campaigns you've led or contributed to, showcasing your expertise and creativity
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
