📌 Core Information
🔹 Job Title: Marketing Manager, EQ Bank
🔹 Company: EQ Bank | Equitable Bank
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Long-Term
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Toronto)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for Small Business and Personal Banking portfolios
- Cross-functional collaboration with product, analytics, creative, and CX teams
- End-to-end campaign management from ideation to performance analysis
- Data-driven decision making and continuous optimization
- Agile project management and stakeholder communication
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven insights and agile project management.
📋 Key Responsibilities
✅ Lead marketing strategies and campaigns for Small Business and Personal Banking portfolios
✅ Collaborate with cross-functional teams to deliver integrated campaigns and customer journeys
✅ Develop and manage targeted lifecycle communications to increase usage and retention
✅ Create and oversee marketing content from briefing to refinement to execution across channels
✅ Analyze market trends, customer insights, and competitor activity to identify opportunities
✅ Track and report on campaign results, and proactively optimize based on learnings
✅ Manage internal resources and program timelines to ensure campaigns are executed on time, within budget, and on brand
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and hands-on execution, with a strong emphasis on data analysis and performance optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Commerce, or a related field
Experience: 5+ years of related work experience in marketing, with a focus on brand, product, or digital marketing
Required Skills:
- Proven expertise in brand and product marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proven ability to manage multiple projects and stakeholders
- Familiarity with agile methodologies and project management tools
- Proficiency in marketing analytics and campaign management tools
Preferred Skills:
- Experience in financial services or small business marketing
- Fluency in French (bilingualism)
- Certifications in digital marketing or related fields
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving business results through data-driven strategies and campaigns.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto)
Benefits:
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while caring for a child
- Generous vacation policy and personal days
- Annual professional development allowance and comprehensive Career Development program
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. EQ Bank is a digital-first bank focused on driving change in Canadian banking to enrich people's lives. They offer personal and commercial banking services through their digital platform, EQ Bank, and serve over 670,000 customers across Canada.
Company Size: Large (1,001-5,000 employees). EQ Bank is a subsidiary of EQB Inc. (TSX: EQB), a leader in digital financial services.
Founded: 1970. Equitable Bank was founded in 1970 and has since grown to become Canada's Challenger Bank™ and the seventh-largest bank by assets.
Company Description:
- Customer-centric approach, focusing on innovation and digital banking experiences
- Strong commitment to inclusion and employee growth
- Collaborative work environment with a focus on agile methodologies
Company Specialties:
- Lending and mortgages
- Digital banking and personal finance
- Credit union services and trust
Company Website: www.eqbank.ca
ASSUMPTION: EQ Bank is a well-established financial institution with a strong focus on digital innovation and customer experience. They value collaboration and agile methodologies in their work environment.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing department.
Reporting Structure: The Marketing Manager reports directly to the Senior Director of Marketing and works closely with cross-functional teams, including product, analytics, creative, and CX.
Work Arrangement: On-site in Toronto, with flexibility for remote work as needed.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand responsibilities based on performance and business needs
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for career growth and leadership within the marketing department, with a focus on developing skills in strategic planning, data analysis, and campaign management.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on agile work methodologies
Office Location(s): 30 St Clair Avenue West, Suite 700, Toronto, Ontario M4V 3A1, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant business ecosystem
- Close proximity to public transportation and amenities
- Access to various cultural attractions, restaurants, and entertainment options
Work Schedule: Full-time, typically Monday to Friday, with flexibility for project needs
ASSUMPTION: The work environment at EQ Bank is collaborative and innovative, with a focus on agile methodologies and data-driven decision making.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Case study or presentation to assess strategic thinking and communication skills
- Final interview with the Senior Director of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Campaign management and project execution
- Communication and presentation skills
- Cultural fit and alignment with EQ Bank's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of EQ Bank's mission and values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research EQ Bank's competitors and market trends to showcase your industry knowledge
ATS Keywords: Marketing strategy, campaign management, data analysis, agile methodologies, customer acquisition, customer engagement, product marketing, brand marketing, email marketing, lifecycle communications, A/B testing, project management
ASSUMPTION: The interview process at EQ Bank is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Successful candidates will demonstrate a strong understanding of marketing principles, data analysis, and campaign management.
🛠️ Tools & Technologies
- Marketing automation and analytics platforms (e.g., Google Analytics, Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, Google Docs)
ASSUMPTION: EQ Bank uses a variety of tools and technologies to support marketing efforts, with a focus on data analysis, campaign management, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you approach strategic planning and data analysis in marketing campaigns?
- Can you describe a time when you had to pivot or adapt a marketing strategy based on new data or feedback?
- How do you collaborate with cross-functional teams to deliver integrated marketing campaigns?
- How do you ensure that marketing efforts align with EQ Bank's values and customer-centric approach?
ASSUMPTION: EQ Bank values candidates who are data-driven, strategic, and collaborative, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities
- Keeping up with industry trends and market changes in the fast-paced financial services sector
- Balancing strategic planning with hands-on campaign execution
- Working in a dynamic and evolving work environment, with a focus on agile methodologies
ASSUMPTION: This role may present challenges in managing multiple projects and stakeholders, keeping up with industry trends, and balancing strategic planning with hands-on execution in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional financial institutions, EQ Bank is a digital-first bank with a strong focus on innovation and customer experience
- This role offers opportunities for growth and leadership within the marketing department, with a focus on developing skills in strategic planning, data analysis, and campaign management
- Compared to other marketing roles in the financial services sector, this position requires a strong balance of strategic thinking and hands-on execution, with a data-driven approach
ASSUMPTION: This role is unique to EQ Bank, offering opportunities for growth and leadership within the marketing department, with a focus on developing skills in strategic planning, data analysis, and campaign management in a digital-first financial services environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Small Business banking product
- Analyzing customer data to identify segments with high potential for engagement and retention, and creating targeted lifecycle communications
- Collaborating with product and design teams to create compelling marketing content for a rebranding initiative
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Manager role at EQ Bank, with a focus on driving customer acquisition, engagement, and retention through integrated marketing campaigns.
❓ Key Questions to Ask During Interview
- How does EQ Bank approach A/B testing and optimization in marketing campaigns?
- Can you describe the team structure and dynamics within the marketing department?
- How does EQ Bank support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the Small Business and Personal Banking portfolios, and how can this role contribute to addressing them?
- How does EQ Bank measure the success of marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of EQ Bank's marketing strategies, team dynamics, professional development opportunities, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on data-driven strategies, campaign management, and project execution
- Write a cover letter that demonstrates your understanding of EQ Bank's mission, values, and the specific requirements of this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
