Marketing Manager, Equity & Innovations, SEA Chocolate

📌 Core Information

🔹 Job Title: Marketing Manager, Equity & Innovations, SEA Chocolate

🔹 Company: Mondelēz International

🔹 Location: Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing equity and innovation strategies aligned with brand vision
• Managing brand portfolio and ensuring campaign excellence and effectiveness
• Collaborating cross-functionally with internal and external brand teams
• Monitoring performance against key performance indicators (KPIs)

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Create and implement equity and innovation strategies to drive sustainable growth

✅ Manage brand portfolio, including brand architecture, and ensure campaign excellence and effectiveness

✅ Collaborate with cross-functional teams to define and deliver plans that strengthen the brand portfolio through brand building initiatives, innovation, and renovation

✅ Monitor performance against KPIs and report on progress

✅ Champion brand strategy, marketing, and communication plans, and seamlessly integrate them with market activation

ASSUMPTION: This role requires a balance of commercial and strategic acumen, as well as strong analytical and creative skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of marketing experience, ideally in a matrix environment within the consumer goods industry

Required Skills:

• Brand equity management
• Developing and marketing product innovations at a cross-country level
• Effective collaboration with other marketing disciplines and cross-functional teams
• Working with media, creative, design, and research agencies
• Analytical and creative skills
• Commercial and financial intelligence
• Understanding consumers
• Effective communication, both verbal and written, and executive presentation skills

Preferred Skills:

• Experience in the snacking category
• Fluency in additional Southeast Asian languages

ASSUMPTION: While not explicitly stated, experience in the snacking category and fluency in additional Southeast Asian languages could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in the consumer goods industry in Malaysia, the estimated salary range is MYR 150,000 - 250,000 per year.

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Mondelēz International products

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility based on business needs

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on snacks, chocolate, and gum.

Company Size: Mondelēz International is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is dedicated to operating responsibly and contributing to the communities in which it operates

Company Specialties:

• Snacks
• Chocolate
• Gum
• Biscuits and crackers

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International's focus on responsible business practices and community involvement may indicate a strong company culture that values sustainability and social responsibility.

📊 Role Analysis

Career Level: This role is at the manager level, offering opportunities for career growth within the marketing function and potentially into other areas of the business.

Reporting Structure: The Marketing Manager reports directly to the Marketing Director for SEA Chocolate.

Work Arrangement: This role is on-site, with the primary office location in Selangor, Malaysia. However, the role may require travel to other Southeast Asian markets as needed.

Growth Opportunities:

• Potential to expand regional responsibilities or take on additional brand portfolios
• Opportunities to develop leadership skills and mentor junior team members
• Chance to gain experience working in a matrix organization and collaborating with diverse teams

ASSUMPTION: Given Mondelēz International's global presence and diverse brand portfolio, there may be opportunities for international assignments or cross-functional roles in the future.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open-plan and private workspaces

Office Location(s): Selangor, Malaysia (with potential travel to other Southeast Asian markets)

Geographic Context:

• Selangor is a highly urbanized state in Malaysia, with a diverse and multicultural population
• The state is home to many multinational corporations and offers a vibrant business ecosystem
• Selangor is well-connected by road, rail, and air, with Kuala Lumpur International Airport (KLIA) located nearby

Work Schedule: Full-time, Monday to Friday, with flexibility based on business needs and potential travel requirements

ASSUMPTION: The work environment may be dynamic and fast-paced, given the competitive nature of the snacking industry and the need to adapt to changing consumer preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or other team members
• Final interview with the Marketing Director for SEA Chocolate

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and teamwork
• Communication and presentation skills
• Cultural fit and alignment with Mondelēz International's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your brand management and innovation successes
• Research Mondelēz International's brand portfolio and understand the competitive landscape for SEA Chocolate

ATS Keywords: Marketing Manager, Equity & Innovations, Brand Equity, Product Innovation, Cross-Functional Collaboration, Consumer Understanding, Campaign Excellence, KPI Monitoring

ASSUMPTION: Mondelēz International may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standard practices.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew significantly in a role or project?
• How do you ensure that you are doing what's right, even in challenging situations?

ASSUMPTION: Mondelēz International's company values are central to its culture, and candidates who can demonstrate a strong alignment with these values may be more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple brands and stakeholders across different markets
• Keeping up with the fast-paced and dynamic nature of the snacking industry
• Balancing short-term campaign execution with long-term brand strategy
• Adapting to a matrix organization structure and cross-functional team dynamics

ASSUMPTION: These challenges are common in marketing roles within large, matrix organizations, and candidates who have experience navigating these dynamics may be better equipped to succeed in the role.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager role, but with a stronger focus on equity and innovation strategies
• Compared to a Product Manager role, this position has a broader scope, encompassing brand management and marketing communications
• Career progression from this role could lead to senior marketing management positions or other leadership roles within Mondelēz International

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on equity and innovation strategies sets it apart and offers opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a regional equity and innovation strategy for SEA Chocolate
• Managing a cross-functional team to launch a new product innovation in multiple markets
• Conducting consumer research to inform brand positioning and marketing communications

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the need to balance short-term campaign execution with long-term brand strategy.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the SEA Chocolate portfolio?
• How does Mondelēz International support the growth and development of its marketing managers?
• What are the most significant challenges facing the SEA Chocolate brand, and how can this role address them?
• How does Mondelēz International approach sustainability and social responsibility in its marketing practices?
• What opportunities exist for career growth and development within the marketing function and beyond?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, the company's culture, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your brand management and innovation successes
• Research Mondelēz International's brand portfolio and understand the competitive landscape for SEA Chocolate
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.