Marketing Manager, Equity & Innovations, SEA Chocolate

📌 Core Information

🔹 Job Title: Marketing Manager, Equity & Innovations, SEA Chocolate

🔹 Company: Mondelēz International

🔹 Location: Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing equity and innovation strategies for SEA Chocolate brands
• Managing brand portfolios and driving sustainable growth
• Collaborating with cross-functional teams to execute commercial plans
• Monitoring performance against key performance indicators (KPIs)

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Create and implement equity and innovation strategies aligned with brand visions

✅ Manage brand portfolios, ensuring campaign excellence and effectiveness

✅ Develop and market product innovations at a cross-country level

✅ Collaborate with cross-functional teams to define and deliver plans for brand growth

✅ Monitor performance against KPIs and share objectives related to innovation and communications

ASSUMPTION: This role involves a high degree of strategic planning and execution, requiring strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of marketing experience, ideally in a matrix environment within the consumer goods industry

Required Skills:

• Brand equity management
• Product innovation development and marketing
• Cross-functional team collaboration
• Working with media, creative, design, and research agencies
• Analytical and creative skills
• Commercial and financial intelligence
• Consumer understanding
• Effective communication and executive presentation skills

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in multiple Southeast Asian languages

ASSUMPTION: Given the regional scope of this role, proficiency in multiple Southeast Asian languages would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Malaysia, the estimated salary range is MYR 150,000 - 250,000 per annum.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Mondelēz products
• Opportunities for professional development and career growth

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on snacking products.

Company Size: Mondelēz International is a large, multinational corporation with over 80,000 employees worldwide. In Southeast Asia, the company employs over 7,500 people across five countries.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global leader in snacking, with iconic brands such as Oreo, Cadbury Dairy Milk, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is dedicated to leading the future of snacking through sustainable growth, operational excellence, and a winning growth culture

Company Specialties:

• Production of confectionery, food, and beverage products
• Brand management and marketing
• Global supply chain and logistics

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International's large size and global presence offer applicants extensive career growth opportunities and diverse work environments.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing for SEA Chocolate.

Reporting Structure: The Marketing Manager will oversee a team of marketing professionals responsible for brand equity, innovation, and campaign execution.

Work Arrangement: This is an on-site position, with the primary office located in Selangor, Malaysia. Occasional travel to other Southeast Asian markets may be required.

Growth Opportunities:

• Progression to senior marketing roles within the SEA Chocolate division or other Mondelēz International brands
• Expansion into regional or global marketing positions
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Given Mondelēz International's global presence and diverse brand portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.

Office Location(s): Selangor, Malaysia (primary office), with satellite offices in Paranaque City, Philippines; Ho Chi Minh, Vietnam; Bangkok, Thailand; and Jakarta, Indonesia.

Geographic Context:

• Selangor, Malaysia, is a bustling urban area with a mix of modern city life and natural surroundings
• The region is home to a diverse range of cultures and cuisines, offering numerous dining and entertainment options
• Malaysia has a tropical climate, with warm and humid weather year-round

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM), with occasional overtime as needed.

ASSUMPTION: The work environment at Mondelēz International is dynamic and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other team members
• Case study or presentation preparation and delivery
• Final interview with the Head of Marketing for SEA Chocolate

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional team collaboration
• Communication and presentation skills
• Cultural fit and alignment with Mondelēz International's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, brand management skills, and innovation track record
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, teamwork, and adaptability
• Research Mondelēz International's brand portfolio and market presence in Southeast Asia to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Brand equity, innovation, marketing strategy, cross-functional team, campaign execution, KPI monitoring, consumer-centric, commercial acumen, product development, market activation

ASSUMPTION: Mondelēz International's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on identifying strong performers who can drive brand growth and innovation.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management software (e.g., Asana, Trello)
• Consumer research and insights platforms (e.g., Nielsen, Kantar)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• How do you demonstrate your commitment to understanding and serving consumer needs in your marketing strategies?
• Can you provide an example of a time when you had to adapt your marketing plan due to changing market conditions or consumer preferences?
• How do you balance commercial acumen with a focus on sustainable and responsible business practices?

ASSUMPTION: Mondelēz International's company culture emphasizes collaboration, continuous learning, and a commitment to responsible business practices, with a strong focus on consumer-centric decision-making.

⚠️ Potential Challenges

• Managing multiple brands and product lines within a competitive market
• Balancing short-term campaign execution with long-term brand strategy
• Adapting to cultural differences and market nuances across Southeast Asia
• Navigating a large, matrix organization with diverse stakeholders

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a deep understanding of the regional market dynamics and consumer preferences.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on equity and innovation strategies for the SEA Chocolate portfolio
• This role requires a strong understanding of the Southeast Asian market and consumer preferences, as well as the ability to navigate a complex, multinational organization
• Career progression in this role may lead to senior marketing positions within Mondelēz International's global organization

ASSUMPTION: This role offers unique opportunities for candidates interested in driving brand growth and innovation within a large, multinational organization, with a focus on the dynamic and competitive Southeast Asian market.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new chocolate product line in Southeast Asia
• Conducting consumer research to identify trends and insights that inform brand equity and innovation strategies
• Managing a cross-functional team to rebrand an existing chocolate product to better resonate with Southeast Asian consumers

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing Manager, Equity & Innovations, SEA Chocolate role, with a focus on driving brand growth and innovation through consumer-centric marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Mondelēz International's SEA Chocolate portfolio?
• Can you describe the team structure and dynamics within the marketing department for SEA Chocolate?
• How does Mondelēz International support the professional development and career growth of its marketing managers?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does Mondelēz International approach sustainability and responsible business practices within its marketing strategies?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic context, team dynamics, career growth opportunities, performance metrics, and the company's commitment to sustainability and responsible business practices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume and cover letter to highlight your marketing experience, brand management skills, and innovation track record
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, teamwork, and adaptability
• Research Mondelēz International's brand portfolio and market presence in Southeast Asia to demonstrate your understanding of the company and its competitive landscape
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.