📌 Core Information
🔹 Job Title: Marketing Manager, ES
🔹 Company: Greystar
🔹 Location: Madrid Corporate Office, Madrid, ES
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and occupancy through strategic marketing plans
- Collaborating with cross-functional teams to deliver integrated marketing campaigns
- Managing the lifecycle of development projects from conception to stabilization
- Creating and executing marketing strategies for student accommodation and corporate marketing
- Monitoring market trends and providing recommendations to improve asset performance
ASSUMPTION: This role requires a strong understanding of marketing principles, with a focus on brand building, advertising, and digital marketing. Experience in the PBSA or student accommodation sector is preferred but not required.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and action plans for the portfolio and individual properties
✅ Lead the development and launch of new websites, social media channels, and paid campaigns
✅ Create targeted solutions to support the launch of portfolio brands to business partners and individual students
✅ Collaborate with external design agencies and the internal marketing support team to deliver marketing materials
✅ Develop and maintain relationships with relevant business partners and associations in Spain
✅ Monitor markets for trends and provide recommendations to improve asset performance and maximize revenue
✅ Provide regular reports on project performance and create presentations for client reporting, proposals, and pitches
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively under pressure and to deadlines.
🎯 Required Qualifications
Education: Degree level education ideally with a marketing, branding, advertising, or design focus; or equivalent experience
Experience: Demonstrated experience working in a similar role or job level
Required Skills:
- Excellent communication skills in Spanish and English (verbal and written)
- Strong quantitative and qualitative analytical skills and budgeting skills
- Good understanding of reporting including Google Analytics
- Mid-level knowledge of design tools (Illustrator, InDesign, and Photoshop)
- Good understanding of marketing to generations Y, Millennials, and Z
- Strong organizational skills and the ability to manage multiple projects and priorities
- Experience in website launch and implementation with other systems
- Proven track record in creating successful integrated marketing plans and campaigns
Preferred Skills:
- Experience working within PBSA or student accommodation environments
- Experience with Google Analytics and other relevant tools for measuring campaign success
ASSUMPTION: Candidates with a proven track record in creating successful integrated marketing plans and campaigns, along with strong communication skills in Spanish and English, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for marketing managers in Madrid)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Greystar properties
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, with occasional evening or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees (Global), with a significant presence in Madrid
Founded: 1993, with a strong presence in the Madrid market
Company Description:
- Greystar is a leading global real estate company offering expertise in property management, investment management, development, and construction services
- The company specializes in institutional-quality rental housing, logistics, and life sciences sectors
- Greystar is the largest operator of apartments in the United States and manages more than 1,000,000 units/beds globally
Company Specialties:
- Property Management Services
- Investment Management Services
- Development and Construction Services
Company Website: greystar.com
ASSUMPTION: Greystar's global presence and extensive experience in the real estate industry make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and international environment.
📊 Role Analysis
Career Level: Mid-Level (5-10 years of experience)
Reporting Structure: Reports directly to the European Marketing Director and collaborates with the Spanish Marketing Team and local on-site teams
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to develop skills in cross-functional team collaboration and international marketing
ASSUMPTION: This role offers significant growth opportunities for marketing professionals looking to expand their skillset and advance their careers in a global organization.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): Madrid Corporate Office, Madrid, ES
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant cultural scene and a thriving job market
- The city is home to numerous multinational corporations and offers ample opportunities for professional growth
- Madrid has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time, Monday to Friday, with occasional evening or weekend work as needed
ASSUMPTION: Madrid offers a dynamic and multicultural work environment, with numerous opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the European Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and analysis
- Cross-functional team collaboration
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Greystar's business
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing, Branding, Advertising, Design, Communication, Social Media, Analytics, Project Management, Creativity, Problem Solving, Organizational Skills, Customer Service, Collaboration, Budgeting, Digital Marketing, Content Creation
ASSUMPTION: Greystar's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Design tools (Illustrator, InDesign, Photoshop)
- Social media platforms (YouTube, Facebook, Instagram, TikTok)
- Google Analytics
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Innovation
- Teamwork
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and proactive in your approach to work?
- Are you adaptable and responsive to change, with strong communication and interpersonal skills?
ASSUMPTION: Greystar values candidates who align with their core values and demonstrate a strong work ethic, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively under pressure and to deadlines
- Adapting to a dynamic and fast-paced work environment
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively under pressure and to deadlines.
📈 Similar Roles Comparison
- This role focuses on student accommodation and corporate marketing, unlike other marketing roles that may focus on residential or commercial properties
- Greystar's global presence offers unique opportunities for international marketing experience and collaboration
- Career progression in Greystar may involve moving to different markets or taking on broader responsibilities
ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to gain international experience and advance their careers in a global organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new student accommodation property
- Creating and implementing a social media strategy to increase brand awareness and occupancy for an existing property
- Conducting market research and analysis to inform marketing strategies and improve asset performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within Greystar?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional development and growth within Greystar?
- How does Greystar support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greystar careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
