Marketing Manager ESG

📌 Core Information

🔹 Job Title: Marketing Manager ESG

🔹 Company: Azeus Convene

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Driving market expansion for ESG (CSRD) in the DACH region
• Managing and growing a customer prospect database within HubSpot
• Overseeing digital marketing initiatives to support sales objectives
• Collaborating with sales teams and EU marketing managers for ESG product lines
• Localizing marketing materials and content for DACH audiences

ASSUMPTION: This role requires a strong understanding of the DACH market and experience in digital marketing and market expansion. Familiarity with ESG, ESRS, or related fields is highly desirable.

📋 Key Responsibilities

✅ Develop and execute targeted marketing strategies to penetrate the DACH market for the ESG product, with a strong emphasis on achieving 100 SQL by the end of the financial year.

✅ Identify and capitalize on market opportunities, trends, and regulatory changes related to ESG and ESRS.

✅ Collaborate with the Sales team to generate and nurture high-quality leads, supporting their efforts to meet sales targets.

✅ Manage a Database building and maintain an up-to-date robust customer prospect database within HubSpot.

✅ Ensure the database is up-to-date, properly segmented, and leveraged for targeted marketing campaigns.

✅ Oversee the monitoring of KPIs related to database health and marketing campaign effectiveness, ensuring these are directly tied to sales targets.

✅ Oversee the management of german-language websites for ESG products, ensuring they are optimized for SEO and aligned with current marketing campaigns.

✅ Work with a digital agency, if required, to manage website updates and enhancements, focused on improving user experience and conversion rates.

✅ Analyze website performance metrics and implement improvements based on data-driven insights.

✅ Serve as the primary liaison between the DACH market and the EU Marketing Managers for ESG product lines, ensuring consistent communication and alignment of strategies.

✅ Maintain close collaboration with the Sales team to ensure marketing efforts are effectively supporting sales goals and providing actionable market feedback.

✅ Coordinate digital marketing activities tailored to the DACH market, including email marketing, social media, and online advertising.

✅ Monitor and report on the performance of digital campaigns, making necessary adjustments to optimize results and support sales targets.

✅ Localize marketing materials and content to ensure they are culturally relevant and resonate with DACH audiences.

✅ Collaborate with the EU Marketing Managers and content teams to develop compelling content that drives engagement and supports brand objectives.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively in a remote setting.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• Minimum of 4 years of marketing experience, preferably in a B2B environment.
• Proven experience in the DACH market, with a focus on digital marketing and market expansion.
• Experience in managing marketing databases and familiarity with HubSpot or similar CRM tools.
• Experience in ESG, ESRS, or related fields is highly desirable.

Required Skills:

• Proven experience in digital marketing, including email marketing, social media, and online advertising
• Strong analytical skills and data-driven mindset
• Fluency in German and English
• Excellent communication and collaboration skills
• Strong project management skills

Preferred Skills:

• Experience with SEO and website management
• Familiarity with the ESG reporting framework
• Experience working with remote teams

ASSUMPTION: Candidates with experience in the ESG or related fields will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Board Management Software and ESG Solutions

Company Size: Medium (201-500 employees), offering a supportive and collaborative work environment

Founded: 1985, with a strong track record in the IT industry

Company Description:

• Azeus Convene is a leading board portal solution used by boards of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organizations in more than 100 countries.
• The company aims to support organizations in their sustainability reporting journey from standard compliance to next-level ESG governance.
• Convene ESG is designed to support senior-level executives and company secretaries, providing complete control over the entire meeting process and ensuring good governance driven by security and accountability.

Company Specialties:

• Board Management Software
• Board Meeting Software
• Board Meeting App
• Paperless Meeting
• Paperless Board Meeting
• Board of Directors
• Virtual AGM
• Annual General Meeting
• AGM
• Corporate Secretaries
• Corporate Governance
• Board Meetings
• Board Portal
• Virtual Meetings
• Remote Meetings
• Meeting Minutes
• Executive Assistant
• Digital Meetings
• Meeting Agenda
• and Hybrid AGM

Company Website: Azeus Convene

ASSUMPTION: Azeus Convene is a well-established company with a strong reputation in the board management software industry. Their focus on ESG solutions presents an exciting opportunity for the right candidate.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the EU Marketing Manager for ESG product lines and collaborates closely with the Sales team.

Work Arrangement: Remote (Germany), with flexible hours and a results-driven work environment

Growth Opportunities:

• Progression to a senior marketing role within the ESG team
• Expanding responsibilities within the DACH market or other regions
• Developing expertise in ESG reporting and sustainability

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the ESG team.

🌍 Location & Work Environment

Office Type: Remote (Germany)

Office Location(s): Germany (Remote)

Geographic Context:

• The DACH region (Germany, Austria, and Switzerland) is a significant market for ESG solutions, with growing demand for sustainability reporting and governance.
• Germany, in particular, has strong regulations and standards for ESG reporting, presenting unique opportunities and challenges for this role.
• The remote work environment offers flexibility and the opportunity to work from anywhere within Germany.

Work Schedule: Full-time (40 hours per week), with flexible hours and a results-driven work environment

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. Candidates should be comfortable working independently and collaborating with remote teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the EU Marketing Manager for ESG product lines
• Final interview with the Sales Director or another senior stakeholder

Key Assessment Areas:

• Marketing and digital marketing skills
• Experience in the DACH market and ESG or related fields
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the DACH market and ESG reporting framework
• Showcase your ability to work independently and collaborate with remote teams

ATS Keywords: Digital Marketing, Database Management, HubSpot, ESG, ESRS, DACH, Market Expansion, Lead Generation, SEO, Website Management, KPI Monitoring, Localization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and digital marketing skills, as well as their experience in the DACH market and ESG or related fields.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• SEO tools (e.g., SEMrush, Ahrefs, or Google Search Console)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or HubSpot Email)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Respect and inclusivity

Work Style:

• Results-driven and performance-focused
• Flexible and adaptable to change
• Strong communication and collaboration skills
• Ability to work independently and manage multiple priorities

Self-Assessment Questions:

• Do you have a proven track record of driving market expansion in the DACH region?
• Are you comfortable working remotely and collaborating with remote teams?
• Do you have strong analytical skills and a data-driven mindset?
• Are you passionate about ESG and sustainability?

ASSUMPTION: Candidates who align with Azeus Convene's company values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing a remote team and collaborating with stakeholders across different time zones
• Keeping up with the rapidly evolving ESG reporting landscape and regulatory changes
• Balancing the demands of marketing, sales, and other internal stakeholders
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is unique in its focus on driving market expansion for ESG in the DACH region, requiring a strong understanding of the local market and ESG reporting framework
• Compared to other marketing roles, this position has a stronger emphasis on database management, KPI monitoring, and collaboration with sales teams
• Career progression in this role could lead to senior marketing positions within the ESG team or expanded responsibilities within the DACH market or other regions

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.

📝 Sample Projects

• Developing and executing a targeted marketing strategy to penetrate the DACH market for the ESG product, with a strong emphasis on achieving 100 SQL by the end of the financial year
• Managing a database building and maintaining an up-to-date robust customer prospect database within HubSpot, ensuring it is properly segmented and leveraged for targeted marketing campaigns
• Overseeing the management of german-language websites for ESG products, ensuring they are optimized for SEO and aligned with current marketing campaigns, and analyzing website performance metrics to implement improvements based on data-driven insights

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the expectations and requirements.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the ESG market in the DACH region and the opportunities for growth?
• How does this role fit into the broader marketing strategy for ESG products, and how will my work contribute to the company's overall goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Azeus Convene support the professional development and growth of its employees?
• What are the biggest challenges facing the ESG team, and how can this role help address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader market, as well as their ability to think strategically and plan for the future.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the DACH market and ESG reporting framework
• Prepare examples of your past marketing campaigns, website management projects, or other relevant work to showcase your skills and accomplishments
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.