📌 Core Information
🔹 Job Title: Marketing Manager - EV
🔹 Company: Radius Limited
🔹 Location: Crewe, Cheshire East, United Kingdom
🔹 Job Type: Part-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy and execution for electric vehicle (EV) products
- Growing adoption of business EV charge card offering and charging solutions
- Optimizing digital performance and shaping customer journeys
- Supporting existing fuel card customers in their transition to electric
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving customer adoption and engagement.
📋 Key Responsibilities
✅ Lead targeted digital marketing campaigns across paid and organic channels to drive charge card adoption and charger usage
✅ Own KPIs such as website traffic, conversion rates, app downloads, and cost per acquisition (CPA)
✅ Collaborate with the digital team to continuously test and optimize landing pages, CTAs, and lead generation forms
✅ Define and improve end-to-end customer journeys for EV products, from awareness through to onboarding and retention
✅ Develop and deliver clear, compelling messaging to help customers understand the benefits of transitioning from diesel to electric
✅ Identify and segment fuel card customer groups most likely to benefit from EV solutions, and build tailored campaigns to raise awareness of the EV offering
✅ Work closely with Product, Commercial, Digital, Sales, and CRM teams to align on go-to-market plans and new feature rollouts
✅ Track, analyze, and report on marketing performance with a focus on customer conversion and EV adoption rates
ASSUMPTION: This role requires a strong understanding of digital marketing, customer journey design, and performance metrics to drive successful outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B digital marketing, preferably in automotive, energy, mobility, or tech sectors
Required Skills:
- Strong understanding of customer journey design and performance marketing metrics
- Experience marketing to existing customer bases, with a focus on upsell/cross-sell or product migration
- Comfortable working in a fast-paced, cross-functional environment
- Excellent communication skills, with the ability to turn technical information into customer-friendly messaging
- Familiarity with Salesforce, Marketing Cloud, and digital analytics platforms
Preferred Skills:
- Experience in the electric vehicle industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in related industries and a strong understanding of EV products will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (pro-rated for part-time), depending on experience and qualifications. This estimate is based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience.
Benefits:
- Competitive core benefits package
- Access to an approachable Executive Committee (Exco)
- Opportunities for continuous improvement and professional growth
- Inclusive and innovative working environment
Working Hours: 28 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on fleet and connectivity solutions
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and development
Founded: 1990, with over three decades of experience in the industry
Company Description:
- Radius is a global business services company founded in the UK in 1990, operating in 19 countries across five continents
- The company's mission is to help businesses adapt to the future and take advantage of opportunities that change brings in fleet and connectivity
- Radius empowers companies through a unique set of solutions, a talented team, and an expansive network of specialist partners
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius' extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Commercial, Digital, Sales, and CRM
Work Arrangement: Part-time, on-site, with flexibility for the right candidate
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to cover additional products or services
- Opportunities to work on international projects or in different regions
ASSUMPTION: This role offers a clear path for career progression and the opportunity to make a significant impact on the company's growth in the EV sector.
🌍 Location & Work Environment
Office Type: On-site, with a friendly and collaborative work environment
Office Location(s): Radius Campus, Emperor Way, Crewe Business Park, Crewe CW1 6BD, United Kingdom
Geographic Context:
- Crewe is a town in Cheshire East, England, with a population of approximately 70,000
- The town is well-connected by road, rail, and air, with easy access to major cities such as Manchester, Liverpool, and Birmingham
- Crewe is home to a diverse range of industries, including manufacturing, retail, and logistics
Work Schedule: 28 hours per week, with flexibility for the right candidate
ASSUMPTION: The on-site work environment at Radius' Crewe office provides an engaging and collaborative atmosphere for employees to thrive.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Talent Team
- Face-to-face interview with the Hiring Manager and/or other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Customer journey design and performance metrics
- Communication skills and ability to work cross-functionally
- Alignment with Radius' company values and culture
Application Tips:
- Highlight relevant experience in B2B digital marketing and customer journey design
- Tailor your resume and cover letter to emphasize your fit for this role and Radius' company culture
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Radius' company history, mission, and values to demonstrate your enthusiasm for the role
ATS Keywords: B2B digital marketing, customer journey design, performance marketing metrics, upsell, cross-sell, product migration, Salesforce, Marketing Cloud, digital analytics
ASSUMPTION: The interview process at Radius is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Salesforce
- Marketing Cloud
- Digital analytics platforms (e.g., Google Analytics)
- Customer relationship management (CRM) software
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role, but training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We foster a diverse and inclusive environment where everyone feels valued and respected
- Innovative: We embrace change and continuously seek new ways to improve and grow
- Agile: We are responsive and adaptable, enabling us to quickly capitalize on opportunities
- Driven: We are passionate about our work and committed to delivering exceptional results
Work Style:
- Collaborative: We work closely together, sharing knowledge and supporting each other's success
- Adaptable: We are open to new ideas and willing to adjust our approach as needed
- Results-driven: We focus on delivering tangible outcomes and measuring our performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where change is constant?
- Are you passionate about driving customer adoption and engagement through innovative marketing strategies?
- Do you have a proven track record of delivering results and exceeding expectations in a B2B digital marketing role?
ASSUMPTION: Candidates who align strongly with Radius' company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with cross-functional teams and stakeholders to align on marketing strategies and tactics
- Keeping up-to-date with industry trends and best practices in EV and digital marketing
- Adapting to changes in the company's EV product offerings and go-to-market strategies
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is unique in its focus on driving EV adoption and supporting customers' transition to electric within an established business services company
- Compared to marketing roles in other industries, this position requires a strong understanding of EV products and the unique challenges and opportunities presented by the energy transition
- Career progression in this role may involve expanding responsibilities to cover additional products or services, or taking on a leadership role within the marketing function
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Radius' growth in the EV sector and to develop a career in a dynamic and growing industry.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive EV charge card adoption among small and medium-sized businesses
- Creating and implementing a customer journey mapping strategy to improve the onboarding experience for new EV customers
- Collaborating with the product team to launch a new EV charging solution and supporting its successful adoption by existing fuel card customers
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Manager - EV will be expected to lead, with a focus on driving customer adoption and engagement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the EV market today, and how is Radius addressing them?
- How does this role fit into the company's overall strategy for growth in the EV sector?
- What opportunities are there for professional development and career progression within the marketing function?
- How does Radius support employees in balancing work and personal responsibilities in a part-time role?
- What is the company's approach to sustainability and corporate social responsibility, particularly in relation to its EV products and services?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or projects you've led in the past, with a focus on driving customer adoption and engagement
- Follow up with the Radius Talent Team via [email protected] if you have any questions about the role or the application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
