Marketing Manager, Events

📌 Core Information

🔹 Job Title: Marketing Manager, Events

🔹 Company: McDermott Will & Emery

🔹 Location: Boston, MA (with travel up to 10% annually)

🔹 Job Type: Hybrid (on-site and remote work)

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Strategic event planning and execution for high-impact forums, thought leadership summits, and bespoke industry gatherings
• Collaboration with cross-functional teams to create world-class brand experiences
• Data-driven decision-making from concept through post-event analysis
• Proven track record of running successful events in hybrid and in-person environments
• Experience in digital marketing and managing multiple events in parallel

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Develop and implement end-to-end event marketing strategies, including pre-, during-, and post-event, that align with Firm objectives and audience insights

✅ Serve as a strategic advisor to stakeholders, offering consultative guidance and translating business goals into compelling event marketing strategies

✅ Blend creative marketing savvy with strong commercial insight to maximize ROI, uncover growth opportunities, and elevate brand presence

✅ Manage multiple projects and competing deadlines by collaborating with cross-functional teams, including business development, marketing technology, digital marketing, CRM, external communications, internal communications, and brand teams

✅ Oversee production and distribution of promotional assets, including email campaigns, digital ads, social media, web content, and video, to drive registrations and deepen engagement

✅ Innovate and iterate on engagement tactics, such as live polling, gamification, and follow-up nurture tracks, to extend event reach and content lifespan

✅ Define and track event KPIs, including engagement, conversion rates, and post-event survey feedback, capturing data at every stage to inform continuous improvement

✅ Translate quantitative and qualitative insights into actionable recommendations, presenting clear ROI analyses and strategic next steps to stakeholders

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to translate complex data into meaningful insights and recommendations.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: At least seven (7) years of related work experience

Required Skills:

• Proficient with key marketing technology platforms, including Cvent, Eloqua, WordPress, Salesforce, Vidyard, and Survey Monkey
• Demonstrated ability to successfully and confidently present in both an individual and/or group setting at all levels of an organization
• Experience leveraging data to make informed recommendations
• Self-starter with strong time management and organizational skills
• Strong attention to detail and the ability to manage multiple high-profile relationships in a fast-paced environment
• Demonstrate strong communication of plans and tactics across organizational stakeholders while being able to roll up sleeves and execute
• Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word), Photoshop and Premiere a plus
• Ability to function effectively both independently and as a member of a team
• Willingness and ability to travel (up to 10% annually) to support event execution and marketing strategy on-site

Preferred Skills:

• Experience in the legal industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the legal industry and/or additional language proficiency may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Target Hiring Range $107,000 - $158,000 USD per year

Benefits:

• Wellness Programs
• Competitive Compensation
• Discretionary Bonus
• Comprehensive Benefits Package

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is a target hiring range and may not reflect the final salary offer. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize staff professionals for their work.

📌 Applicant Insights

🔍 Company Context

Industry: McDermott Will & Emery is a leading global law firm that brings together more than 1,400 lawyers and 1,200 business professionals. They provide comprehensive legal solutions to clients across a wide range of industries and practice areas.

Company Size: McDermott Will & Emery has 1,001-5,000 employees, making it a large organization with significant resources and opportunities for career growth.

Founded: 1934, with a rich history and established reputation in the legal industry.

Company Description:

• McDermott Will & Emery partners with leaders around the world to fuel missions, knock down barriers, and shape markets.
• The firm works seamlessly across practices, industries, and geographies to deliver highly effective—and often unexpected—solutions that propel success.
• With 20+ locations globally, the team works collaboratively to provide exceptional service to clients and the people they serve.

Company Specialties:

• Corporate & Transactional
• Litigation & Dispute Resolution
• Regulatory & Compliance
• Industry-specific solutions

Company Website: https://www.mwe.com

ASSUMPTION: McDermott Will & Emery is a well-established law firm with a strong global presence and a reputation for excellence in the legal industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager, Events will report directly to the Chief Marketing Officer and collaborate with various cross-functional teams, including business development, marketing technology, digital marketing, CRM, external communications, internal communications, and brand teams.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The position requires up to 10% annual travel to support event execution and marketing strategy on-site.

Growth Opportunities:

• Advancement within the marketing department, such as senior manager or director roles
• Expansion into other areas of the business, such as business development or client relationship management
• Leadership and mentoring opportunities, as the role involves managing and developing junior team members

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: McDermott Will & Emery's Boston office is a modern, collaborative workspace with state-of-the-art technology and amenities to support employee productivity and well-being.

Office Location(s): 28 State Street, Suite 3400, Boston, MA 02109-1775, US

Geographic Context:

• Boston is a major hub for the legal industry, with a vibrant and growing economy
• The city offers a high cost of living compared to other US cities, with an average salary that reflects this
• Boston has a diverse and multicultural population, with a strong sense of community and cultural offerings

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The Boston office provides a dynamic and engaging work environment, with easy access to public transportation, dining, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Data analysis and interpretation
• Communication and presentation skills
• Collaboration and teamwork
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the legal industry and McDermott Will & Emery's unique value proposition
• Prepare examples of successful events you've managed, including challenges faced and solutions implemented
• Be ready to discuss your approach to data-driven decision-making and continuous improvement

ATS Keywords: Event Marketing, Digital Marketing, Project Management, Data Analysis, Communication Skills, Collaboration, Creative Thinking, Time Management, Attention to Detail, Stakeholder Management, CRM, Marketing Technology, Email Campaigns, Social Media, Video Production, Engagement Tactics

ASSUMPTION: McDermott Will & Emery uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Cvent
• Eloqua
• WordPress
• Salesforce
• Vidyard
• Survey Monkey
• Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
• Photoshop and Premiere (a plus)

ASSUMPTION: Proficiency with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Excellence
• Diversity, Equity & Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and strategic in approach
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with McDermott Will & Emery's commitment to diversity, equity, and inclusion?
• How do you approach collaboration and teamwork in a hybrid work environment?
• How do you ensure that your work style complements the dynamic and fast-paced nature of event marketing?

ASSUMPTION: Candidates should carefully consider how their personal values and work style align with McDermott Will & Emery's company culture and work environment.

⚠️ Potential Challenges

• Managing multiple events simultaneously, with competing deadlines and priorities
• Navigating a large, matrixed organization with multiple stakeholders
• Adapting to changes in event formats and technologies, such as the shift to hybrid and virtual events
• Balancing the need for creativity and innovation with data-driven decision-making and continuous improvement
• Ensuring consistent branding and messaging across various event channels and touchpoints

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome successfully.

📈 Similar Roles Comparison

• Compared to other event marketing roles, this position offers a unique opportunity to work with a global law firm and gain exposure to a wide range of industries and practice areas
• The legal industry has specific nuances and requirements, such as client confidentiality and ethical guidelines, that may differ from other industries
• Career progression in the legal industry may involve specialized roles, such as business development or client relationship management, in addition to traditional marketing paths

ASSUMPTION: Candidates should consider the unique aspects of working in the legal industry and how this role aligns with their long-term career goals.

📝 Sample Projects

• Planning and executing a high-profile thought leadership summit, including speaker selection, content development, and logistics management
• Developing and implementing a targeted email campaign to drive registrations for a series of webinars, with A/B testing and optimization strategies
• Creating and executing a social media strategy to promote an upcoming event, including live tweeting and engagement during the event

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the firm?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing department collaborate with other departments, such as business development and client relationship management?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does the firm support work-life balance for its employees?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful events you've managed, including challenges faced and solutions implemented
• Be ready to discuss your approach to data-driven decision-making and continuous improvement
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.