📌 Core Information
🔹 Job Title: Marketing Manager F/M
🔹 Company: iad
🔹 Location: Little Hadham, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Real Estate
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing strategy for iad UK to enhance brand visibility and drive agent recruitment
- Overseeing key events such as the National Convention and Learning & Development Conferences
- Managing internal resources, external agencies, budgets, and vendor relationships
- Collaborating with internal stakeholders, network agents, and external partners to improve market positioning and agent experience
- Analyzing marketing performance and reporting insights to the Managing Director and senior leadership team
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing initiatives that support iad UK's growth and market presence.
📋 Key Responsibilities
✅ Lead and develop the marketing strategy for iad UK, enhancing brand visibility and driving agent recruitment
✅ Plan, oversee, and enhance the delivery of key annual events including the National Convention, Learning & Development Conferences, and network-wide activities
✅ Manage internal resources, external agencies, budgets, and vendor relationships effectively
✅ Engage and collaborate with internal stakeholders, network agents, and external partners to improve market positioning, agent experience, and operational effectiveness
✅ Implement comprehensive marketing performance tracking and report insights, metrics, and recommendations to the Managing Director and senior leadership team
ASSUMPTION: The role requires a balance of strategic thinking, event management, and stakeholder engagement skills to excel in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Demonstrable senior marketing leadership experience, ideally within Estate Agency or similar service-led industries
Required Skills:
- Proven success in developing and executing high-impact marketing strategies and digital campaigns
- Exceptional proficiency in managing professional social media channels, digital analytics, and content strategy
- Strong creative design acumen with experience using design software like Canva and Adobe InDesign
- Outstanding organisational and project management skills, with experience managing complex events and communications
- Excellent interpersonal skills with a proven ability to effectively influence and collaborate at executive and operational levels
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in marketing, event management, and stakeholder engagement are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)
Benefits:
- Flexible working arrangements
- Opportunities for professional development and growth
- Competitive benefits package
Working Hours: Full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in the UK with the required experience level. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: iad is a leading platform for self-employed estate agents, offering unparalleled autonomy, flexibility, and earning potential. The real estate industry in the UK is competitive and dynamic, with a strong focus on innovation and customer experience.
Company Size: iad has 5,001-10,000 employees globally, making it a mid-sized company. This size offers opportunities for growth and career progression while maintaining a supportive and collaborative work environment.
Founded: iad was founded in 2008 in France and has since expanded internationally, becoming the leading platform for self-employed estate agents in Europe.
Company Description:
- iad UK is the leading platform for self-employed estate agents, offering unparalleled autonomy, flexibility, and earning potential
- The company's innovative approach and supportive culture empower agents, driving exceptional results and continuous growth across its dynamic network
- iad UK is committed to providing a fair opportunity to all qualified applicants, regardless of race, gender, religion, sexual orientation, or any other characteristic protected by law
Company Specialties:
- Marketing de réseau
- Conseil en immobilier
- Projets immobilier
- Reconversion professionnelle
- Immobilier
- Professionnel immobilier
- And conseiller immobilier
Company Website: www.join-iad.com
ASSUMPTION: iad's unique business model and commitment to empowering self-employed estate agents set it apart in the real estate industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Managing Director and acting as a senior member of the leadership team.
Reporting Structure: The Marketing Manager will report directly to the Managing Director and collaborate with internal stakeholders, network agents, and external partners.
Work Arrangement: This is an on-site role based at iad UK's headquarters in Little Hadham, with flexibility to support strategic event attendance and occasional off-site meetings.
Growth Opportunities:
- As a senior member of the leadership team, the Marketing Manager will have opportunities to shape the strategic direction of marketing and contribute to iad UK's ongoing mission
- The role offers the chance to work on high-impact marketing initiatives and events, driving brand visibility and agent recruitment
- With iad UK's continued growth and expansion, there may be opportunities for career progression within the company
ASSUMPTION: The Marketing Manager role offers a unique opportunity to drive strategic marketing initiatives and contribute to iad UK's success in the competitive real estate market.
🌍 Location & Work Environment
Office Type: iad UK's headquarters in Little Hadham offers a modern and collaborative work environment, fostering innovation and creativity.
Office Location(s): Little Hadham, Hertfordshire, United Kingdom
Geographic Context:
- Little Hadham is a village in Hertfordshire, located approximately 30 miles north of London
- The area offers a mix of rural and urban environments, with easy access to nearby towns and cities
- Hertfordshire is known for its vibrant culture, historic sites, and outdoor activities
Work Schedule: The Marketing Manager will work full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings.
ASSUMPTION: The location of iad UK's headquarters in Little Hadham offers a convenient and attractive work environment, with easy access to nearby amenities and transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the Managing Director and/or other senior team members
- Final interview or assessment, if required
Key Assessment Areas:
- Marketing strategy and digital campaign development
- Event management and stakeholder engagement
- Leadership skills and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've managed, demonstrating your ability to drive results and engage stakeholders
- Research iad UK's unique business model and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing strategy, digital campaign, event management, stakeholder engagement, leadership, real estate, brand visibility, agent recruitment, performance analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with iad UK's innovative and collaborative work environment.
🛠️ Tools & Technologies
- Canva and Adobe InDesign for creative design
- Social media management platforms (e.g., Hootsuite, Buffer)
- Digital analytics tools (e.g., Google Analytics, social media analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in using relevant marketing tools and technologies to drive results and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Autonomy: iad UK empowers its agents and employees to take ownership of their roles and drive results
- Innovation: The company fosters a culture of creativity and continuous improvement
- Collaboration: iad UK values teamwork and cross-functional collaboration to achieve its goals
Work Style:
- Strategic: The Marketing Manager will be expected to think critically and develop innovative marketing strategies
- Organized: The role requires strong project management skills and the ability to manage complex events and communications
- Collaborative: The Marketing Manager will work closely with internal stakeholders, network agents, and external partners to drive results
Self-Assessment Questions:
- How do you align with iad UK's commitment to empowering self-employed estate agents and driving innovation in the real estate industry?
- How comfortable are you managing complex events and communications, and working with diverse stakeholders to achieve common goals?
- How do your personal work style and values fit with iad UK's emphasis on autonomy, innovation, and collaboration?
ASSUMPTION: Candidates who demonstrate a strong alignment with iad UK's values and work style are likely to be successful in the Marketing Manager role.
⚠️ Potential Challenges
- The competitive real estate market may present challenges in driving brand visibility and agent recruitment
- Managing a diverse range of stakeholders, including internal team members, network agents, and external partners, may require strong interpersonal and communication skills
- The role may involve working flexible hours to support strategic event attendance and occasional off-site meetings
- The real estate industry is subject to market fluctuations and regulatory changes, which may impact marketing strategies and tactics
ASSUMPTION: The Marketing Manager will need to be adaptable and resilient in the face of potential challenges, leveraging their skills and experience to drive results and overcome obstacles.
📈 Similar Roles Comparison
- Compared to other marketing roles in the real estate industry, this position places a strong emphasis on event management and stakeholder engagement
- The role offers a unique opportunity to drive strategic marketing initiatives and contribute to iad UK's success in the competitive real estate market
- Career progression opportunities may be available within iad UK, given the company's continued growth and expansion
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations in the real estate industry.
📝 Sample Projects
- Developing and executing a high-impact digital marketing campaign to drive agent recruitment and brand awareness
- Planning and managing a large-scale event, such as the National Convention, to engage network agents and showcase iad UK's offerings
- Analyzing marketing performance data and presenting insights and recommendations to the Managing Director and senior leadership team
ASSUMPTION: The Marketing Manager will be expected to work on a range of projects that drive brand visibility, agent recruitment, and operational effectiveness.
❓ Key Questions to Ask During Interview
- How does this role fit into iad UK's overall marketing strategy and how can I contribute to its success?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does iad UK support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the real estate industry, and how can this role address them?
- How does iad UK foster a culture of innovation and collaboration, and how can I contribute to this culture as the Marketing Manager?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to iad UK's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/iad/744000056064409-marketing-manager-f-m
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've managed, demonstrating your ability to drive results and engage stakeholders
- Research iad UK's unique business model and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
