📌 Core Information
🔹 Job Title: Marketing Manager F/M
🔹 Company: iad
🔹 Location: Little Hadham, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing strategy for iad UK to enhance brand visibility and drive agent recruitment
- Overseeing key events such as the National Convention and Learning & Development Conferences
- Managing internal resources, external agencies, budgets, and vendor relationships
- Collaborating with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning
- Implementing comprehensive marketing performance tracking and reporting
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proven experience in marketing to drive results and support the company's growth.
📋 Key Responsibilities
✅ Brand Management: Act as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation through all communications, digital content, promotional materials, and internal messaging.
✅ Events & Conferences: Strategically plan, oversee, and enhance the delivery of key annual events including the National Convention, Learning & Development Conferences, and network-wide activities to support recruitment, retention, and agent engagement.
✅ Resource Management: Lead and manage internal resources, external agencies, budgets, and vendor relationships effectively.
✅ Stakeholder Engagement: Actively engage and collaborate with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning, agent experience, and operational effectiveness.
✅ Performance Analysis & Reporting: Implement comprehensive marketing performance tracking, regularly reporting insights, metrics, and recommendations to the Managing Director and senior leadership team.
ASSUMPTION: This role requires a hands-on approach, with a focus on both strategic planning and day-to-day execution to ensure the successful delivery of marketing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Demonstrable senior marketing leadership experience, ideally within Estate Agency or similar service-led industries (5-10 years)
Required Skills:
- Proven success in developing and executing high-impact marketing strategies and digital campaigns
- Exceptional proficiency in managing professional social media channels, digital analytics, and content strategy
- Strong creative design acumen with experience using design software like Canva and Adobe InDesign
- Outstanding organisational and project management skills, with experience managing complex events and communications
- Excellent interpersonal skills with a proven ability to effectively influence and collaborate at executive and operational levels
Preferred Skills:
- Fluency in French (for international collaboration)
ASSUMPTION: Candidates with experience in the real estate industry or similar service-led industries will have a strong understanding of the market and be better equipped to drive results in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £38,000 per year
Benefits:
- Flexible working arrangements
- Opportunities for professional development and growth
- Competitive benefits package (not specified)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the UK real estate sector. Benefits may include health insurance, pension contributions, and other perks common to the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees (global)
Founded: 2008
Company Description:
- iad UK is the leading platform for self-employed estate agents, offering unparalleled autonomy, flexibility, and earning potential
- The company's innovative approach and supportive culture empower agents, driving exceptional results and continuous growth across its dynamic network
- iad UK is part of the global iad group, which operates in eight countries and has over 18,000 advisors
Company Specialties:
- Marketing de réseau
- Conseil en immobilier
- Projets immobilier
- Reconversion professionnelle
- Immobilier
- Professionnel immobilier
- And conseiller immobilier
Company Website: www.join-iad.com
ASSUMPTION: iad UK is part of a larger global organization, which may influence the company's culture, processes, and opportunities for growth.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: Reports directly to the Managing Director
Work Arrangement: Full-time, on-site, with flexibility for strategic event attendance and occasional off-site meetings
Growth Opportunities:
- Potential to shape the strategic direction of marketing and digital presence for iad UK
- Opportunities to collaborate with international teams and contribute to the global iad group's success
- Possibility to develop and mentor junior marketing team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing strategy and contribute to its continued success.
🌍 Location & Work Environment
Office Type: Headquartered in Little Hadham, Hertfordshire, with flexibility for off-site work
Office Location(s): Church End, Little Hadham, Hertfordshire, United Kingdom
Geographic Context:
- Little Hadham is a small village in Hertfordshire, offering a peaceful and picturesque work environment
- The office is conveniently located near major transportation links, making it easily accessible from nearby towns and cities
- The region is known for its vibrant real estate market, providing ample opportunities for networking and collaboration
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment at iad UK's headquarters is likely to be collaborative, dynamic, and focused on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Face-to-face interview with the Managing Director and/or other senior team members
- Presentation or case study task (if required)
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and digital campaign development
- Brand management and creative design skills
- Event planning and project management
- Interpersonal skills and stakeholder engagement
- Analytical skills and performance reporting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research iad UK's brand and marketing efforts to demonstrate your understanding of the company and its goals
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing leadership, brand management, event management, digital marketing, social media management, content strategy, performance analysis, project management, interpersonal skills, creative design, stakeholder engagement, budget management, collaboration, communication, analytical skills, innovation
ASSUMPTION: iad UK's application process is likely to be competitive, with a focus on identifying candidates with strong marketing backgrounds and a strategic mindset.
🛠️ Tools & Technologies
- Canva
- Adobe InDesign
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: The marketing team at iad UK is likely to use a combination of design, analytics, and project management tools to support its efforts and drive results.
👔 Cultural Fit Considerations
Company Values:
- Autonomy
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and driving results through team efforts?
- Do you have a proven track record of innovation and strategic thinking in marketing?
ASSUMPTION: iad UK values candidates who are autonomous, innovative, and collaborative, with a strong focus on driving results and continuous growth.
⚠️ Potential Challenges
- Managing a diverse range of stakeholders, including internal teams, network agents, and external partners
- Balancing strategic planning with day-to-day execution and event management
- Adapting to the unique culture and processes of a large, global organization
- Managing a budget and vendor relationships effectively
ASSUMPTION: This role presents unique challenges that require strong leadership, communication, and project management skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional estate agency roles, this position focuses on marketing strategy and brand management rather than day-to-day sales and client interactions
- Compared to other marketing roles in the real estate industry, this position offers significant growth potential and the opportunity to shape the strategic direction of marketing for iad UK
- Career progression in this role could lead to senior leadership positions within the marketing department or broader opportunities within the global iad group
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions in the real estate industry, with significant potential for growth and impact.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive agent recruitment and retention
- Planning and overseeing the National Convention and other key events to enhance agent engagement and network growth
- Managing the rebranding of iad UK to reflect the company's unique value proposition and market differentiation
ASSUMPTION: These sample projects are designed to highlight the strategic, innovative, and collaborative nature of the marketing manager role at iad UK.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for iad UK and the global iad group?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does iad UK support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement in marketing strategies and tactics?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, growth opportunities, and company culture, helping candidates make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research iad UK's brand and marketing efforts to demonstrate your understanding of the company and its goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
