📌 Core Information
🔹 Job Title: Marketing Manager F/M
🔹 Company: iad
🔹 Location: Little Hadham, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing strategy for iad UK to enhance brand visibility and drive agent recruitment
- Overseeing key events and managing resources to support recruitment and agent engagement
- Collaborating with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning
- Acting as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation
ASSUMPTION: This role requires a strategic mindset and proven leadership experience in marketing to drive success in a dynamic and competitive industry.
📋 Key Responsibilities
✅ Lead and develop the marketing strategy for iad UK, enhancing brand visibility, driving agent recruitment, and ensuring consistency and excellence across all marketing initiatives
✅ Act as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation through all communications, digital content, promotional materials, and internal messaging
✅ Strategically plan, oversee, and enhance the delivery of key annual events including the National Convention, Learning & Development Conferences, and network-wide activities to support recruitment, retention, and agent engagement
✅ Lead and manage internal resources, external agencies, budgets, and vendor relationships effectively
✅ Actively engage and collaborate with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning, agent experience, and operational effectiveness
✅ Implement comprehensive marketing performance tracking, regularly reporting insights, metrics, and recommendations to the Managing Director and senior leadership team
ASSUMPTION: This role requires a strong understanding of marketing strategies, event management, and stakeholder engagement to excel in this senior position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Demonstrable senior marketing leadership experience, ideally within Estate Agency or similar service-led industries
Required Skills:
- Proven success in developing and executing high-impact marketing strategies and digital campaigns
- Exceptional proficiency in managing professional social media channels, digital analytics, and content strategy
- Strong creative design acumen with experience using design software like Canva and Adobe InDesign
- Outstanding organisational and project management skills, with experience managing complex events and communications
- Excellent interpersonal skills with a proven ability to effectively influence and collaborate at executive and operational levels
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: This role requires a strong background in marketing leadership, digital campaigns, and event management to succeed in this senior position.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)
Benefits:
- Flexible working hours
- Opportunities for professional development and growth
- Competitive benefits package
Working Hours: Full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level in the UK. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: iad UK operates in the real estate industry, focusing on providing support and resources to self-employed estate agents
Company Size: iad is a mid-sized company with approximately 9,500 employees globally, offering a supportive and collaborative work environment
Founded: iad was founded in 2008 and has since grown to become the leading platform for self-employed estate agents in Europe
Company Description:
- iad UK is the leading platform for self-employed estate agents, offering unparalleled autonomy, flexibility, and earning potential
- The company's innovative approach and supportive culture empower agents, driving exceptional results and continuous growth across its dynamic network
- iad UK thrives on autonomy, innovation, and collaboration, with a mission to empower self-employed estate agents nationwide
Company Specialties:
- Self-employed estate agency support
- Agent recruitment and retention
- Brand management and marketing
- Event management and stakeholder engagement
Company Website: https://www.iadinternational.com/en/
ASSUMPTION: iad's focus on empowering self-employed estate agents sets it apart in the real estate industry, offering unique opportunities for growth and success.
📊 Role Analysis
Career Level: This role is a senior position, requiring a strategic mindset and proven leadership experience in marketing
Reporting Structure: The Marketing Manager will report directly to the Managing Director and work closely with the senior leadership team
Work Arrangement: This is an on-site role based at iad UK's headquarters in Little Hadham, with flexibility to support strategic event attendance and occasional off-site meetings
Growth Opportunities:
- Progression to a more senior marketing role within the company or the broader iad network
- Expanding the marketing team and taking on additional responsibilities
- Gaining experience in event management and stakeholder engagement at a strategic level
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on iad UK's marketing strategy and success.
🌍 Location & Work Environment
Office Type: iad UK's headquarters is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Little Hadham, Hertfordshire, United Kingdom
Geographic Context:
- Little Hadham is a small village in Hertfordshire, located approximately 30 miles north of London
- The area offers a mix of rural and urban environments, with easy access to nearby towns and cities
- The office is conveniently located near major transportation links, including the M11 motorway and Stansted Airport
Work Schedule: Full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The location of iad UK's headquarters in Little Hadham offers a convenient and accessible work environment for candidates living in or near Hertfordshire or Greater London.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Managing Director
- Second-round interview with the senior leadership team
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and digital campaigns
- Event management and stakeholder engagement
- Brand management and creative design
- Interpersonal skills and leadership potential
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've managed in the past
- Research iad UK and the real estate industry to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing strategy, digital campaigns, event management, stakeholder engagement, brand management, leadership, real estate, estate agency
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the company's hiring needs at the time of application.
🛠️ Tools & Technologies
- Canva
- Adobe InDesign
- Social media management platforms (e.g., Hootsuite, Buffer)
- Digital analytics tools (e.g., Google Analytics, social media analytics)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Autonomy
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Focus on results and performance
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing complex events and communications?
- Do you have a proven track record of driving high-impact marketing strategies and digital campaigns?
ASSUMPTION: iad UK values candidates who are autonomous, innovative, and collaborative, with a strong focus on results and performance.
⚠️ Potential Challenges
- Managing a diverse range of stakeholders, including internal teams, network agents, and external partners
- Balancing the need for brand consistency with the desire for innovation and differentiation
- Adapting to a fast-paced and dynamic work environment
- Occasional travel and off-site meetings to support strategic events
ASSUMPTION: These potential challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional estate agency roles, this position focuses on marketing and brand management rather than direct sales or property management
- This role offers the opportunity to work in a dynamic and innovative industry, with a focus on empowering self-employed estate agents
- Career progression in this role could lead to more senior marketing positions within the company or the broader iad network
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing or real estate positions, with a focus on brand management, event management, and stakeholder engagement.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to enhance brand visibility and drive agent recruitment
- Managing key events, such as the National Convention and Learning & Development Conferences, to support recruitment, retention, and agent engagement
- Collaborating with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning and operational effectiveness
ASSUMPTION: These sample projects demonstrate the strategic and leadership-focused nature of this role, with a focus on driving results and making a significant impact on iad UK's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and brand management?
- How does the senior leadership team support the growth and development of the marketing department?
- What are the key priorities for this role in the first 90 days?
- How does iad UK measure the success of its marketing initiatives and events?
- What opportunities are there for professional growth and development within the company or the broader iad network?
ASSUMPTION: These interview questions are designed to provide insight into the company's long-term vision, support for professional growth, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've managed in the past
- Research iad UK and the real estate industry to demonstrate your understanding of the company and its mission
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
