📌 Core Information
🔹 Job Title: Marketing Manager (f/m/d)
🔹 Company: Awin
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional earned and paid media strategies for Brazil and Mexico
- Managing PR relationships and identifying speaking and editorial opportunities
- Overseeing regional event strategies and executing global campaigns
- Collaborating with various teams to align marketing initiatives with business objectives
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a similar role and a proven track record of driving brand awareness and pipeline growth.
📋 Key Responsibilities
✅ Develop and execute regional earned and paid media strategies for Brazil and Mexico
✅ Manage the relationship with the LATAM PR agency and identify speaking and editorial opportunities
✅ Oversee and execute regional event strategies in partnership with the Global Event Lead
✅ Plan, write, edit, and translate content that increases awareness of Awin’s offering and supports sales enablement
✅ Manage Awin’s LATAM social media presence in collaboration with the Global Social Media and Community Manager
✅ Support the execution of global campaigns and marketing initiatives within the LATAM region
✅ Partner with paid advertising, SEO, SEA, and CRM teams to deliver regional activity across paid media, email, and search
✅ Track and report on campaign and content performance, sharing insights and recommendations to optimize activity
✅ Coordinate regional award entry strategy and process with the Operations team
✅ Work closely with Digital Marketing to monitor website engagement, traffic, and lead generation, identifying opportunities for improvement
✅ Collaborate with New Business and Client Success teams to support upsell, retention, and lead generation efforts through localized marketing activities
ASSUMPTION: The role requires a high degree of autonomy and the ability to work effectively with cross-functional teams. Strong project management skills and the ability to manage multiple priorities are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4-6 years of relevant marketing experience
Required Skills:
- Proven experience developing and executing marketing strategies across channels
- Excellent copywriting and editing skills with an eye for detail
- Strong reporting and analytical skills with the ability to translate data into actionable insights
- Strong interpersonal skills and confidence working with internal stakeholders and external partners
- Industry knowledge in affiliate or performance marketing is a plus
Preferred Skills:
- Fluency in English and Portuguese or Spanish
- Experience working in a global or regional marketing role
- Knowledge of the Brazilian or Mexican marketing landscape
ASSUMPTION: While not explicitly stated, proficiency in Portuguese or Spanish is highly desirable for this role due to the regional focus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in São Paulo, the estimated salary range is R$15,000 - R$25,000 per month (gross).
Benefits:
- Flexi-Week and Work-Life Balance
- Flexi-Office and hybrid/remote work possibilities
- Health and dental insurance (Bradesco TNQQ) for employee, partner, and kids at no salary discount
- Transportation and food vouchers
- English language course subsidy
- Remote working allowance
- Peer-to-peer appreciation program
Working Hours: Full-time (40 hours per week) with a flexible four-day workweek
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be influenced by local labor laws and regulations.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2000
Company Description:
- Awin is a global affiliate marketing network that connects customers with brands in over 180 countries
- The company offers a wide range of marketing services, including affiliate partnerships, martech solutions, and ecommerce partnerships
- Awin is part of the Axel Springer and United Internet Groups and generated €17 billion in revenue for its advertisers and €1.3 billion for its publishers in the last financial year
Company Specialties:
- Affiliate marketing
- Affiliate partnerships
- Martech solutions
- Ecommerce partnerships
Company Website: Awin LinkedIn Profile
ASSUMPTION: Awin is a well-established company with a global presence and a strong focus on affiliate marketing. The company's size and global reach offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: The Marketing Manager will report to the Marketing Lead Americas and work closely with various teams, including Sales, Product, Client Services, and the Global Marketing team
Work Arrangement: Hybrid (Flexi-Office) with a flexible four-day workweek
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the business
- Opportunities to work on global campaigns and collaborate with international teams
- Access to professional development and training opportunities through the Awin Academy
ASSUMPTION: This role offers a unique opportunity to gain experience in a global marketing role and work with a diverse range of teams and stakeholders.
🌍 Location & Work Environment
Office Type: Hybrid (Flexi-Office) with the option to work remotely
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
- The city is a major economic hub and offers a wide range of cultural, entertainment, and dining options
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time (40 hours per week) with a flexible four-day workweek
ASSUMPTION: The hybrid work arrangement and flexible workweek offer a good balance between work and personal life, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the hiring manager and/or team members
- Final interview with the Marketing Lead Americas
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Cultural fit and alignment with Awin's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to marketing strategy and campaign development
- Demonstrate your understanding of the Brazilian and Mexican marketing landscapes
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Marketing Strategy, PR, Brand Awareness, Event Management, Content Marketing, Campaign Development, Global Marketing, Stakeholder Management, Project Management
ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the Awin team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Inclusive
Work Style:
- Dynamic and social work environment
- Focus on collaboration and teamwork
- Support for professional development and growth
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with internal stakeholders and external partners?
- Can you provide an example of a successful marketing campaign you've developed and executed, and what was the outcome?
- How do you stay organized and manage multiple projects and priorities?
ASSUMPTION: Awin values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and are committed to driving the company's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Adapting to a dynamic and fast-paced work environment
- Navigating the unique cultural and business landscapes of Brazil and Mexico
ASSUMPTION: The role requires strong project management skills, the ability to work effectively with diverse teams, and a high degree of adaptability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position offers a unique opportunity to work with a global affiliate marketing network and gain experience in a global marketing role
- Unlike other marketing roles, this position requires a strong focus on brand awareness and customer growth, rather than direct sales or revenue generation
- Career progression in this role may involve moving into a global marketing or leadership position within Awin
ASSUMPTION: This role offers a unique opportunity to gain experience in a global marketing role and work with a diverse range of teams and stakeholders.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and customer growth in Brazil and Mexico
- Managing a PR agency and securing speaking and editorial opportunities to elevate Awin's brand presence in the LATAM region
- Overseeing a regional event strategy and executing Awin-hosted events to drive engagement and campaign success
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing strategies, manage external partners, and drive campaign success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does Awin support the professional development and growth of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Awin approach diversity, inclusion, and collaboration, and what initiatives are in place to support these values?
- What are the key challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to help the candidate understand the team dynamics, company culture, and expectations for the role, as well as the broader challenges facing the marketing department and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Awin's business and marketing strategies, as well as the Brazilian and Mexican marketing landscapes
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
