Marketing Manager (f/m/d)

📌 Core Information

🔹 Job Title: Marketing Manager (f/m/d)

🔹 Company: Predium Technology GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies across the entire customer journey
• Creating targeted content and managing cross-channel campaigns
• Ensuring clear and consistent messaging
• Collaborating with various teams to achieve strategic goals
• Monitoring market and competitor developments

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B SaaS marketing to drive growth and customer engagement.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies along the entire customer journey

✅ Creating zielgruppengerechte (target audience-specific) content like blog articles, case studies, whitepapers, videos, infographics, and sales decks

✅ Steering cross-channel campaigns, monitoring their performance, and optimizing them continuously

✅ Planning and executing online and offline events in line with strategic objectives

✅ Ensuring consistent and markengerecht (brand-appropriate) messaging in collaboration with product and sales teams

✅ Analyzing market and competitor developments to derive concrete measures for communication

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2-3 years of experience in a marketing role within a B2B SaaS startup or scaleup environment

Required Skills:

• Proven experience in various marketing areas (brand, revenue, product marketing)
• Excellent writing and storytelling skills
• Strong communication skills in German and English
• Structured and goal-oriented working style
• Experience in campaign steering, optimization, and automation
• Ability to work well with traditional German customers and understand their communication styles

Preferred Skills:

• Experience in the climate tech or real estate sectors

ASSUMPTION: Candidates with a strong marketing background, excellent communication skills, and relevant industry experience will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience level and industry standards for a mid-level marketing manager in Munich)

Benefits:

• Discounted Wellpass membership
• Subsidy for Germany Ticket
• Free snacks and drinks in the office
• 30 paid vacation days per year
• Team and company events

Working Hours: Full-time (40 hours/week), with a flexible work arrangement requiring at least 3 days in the office

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Munich. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on sustainable real estate management

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2021 (based on LinkedIn data)

Company Description:

• Predium is an end-to-end platform empowering real estate owners, portfolio holders, developers, and investors to manage key building data and identify renovation opportunities
• The company automates data collection, monitors ESG data, prioritizes renovation opportunities, and tracks progress according to industry standards
• Predium's proprietary technology helps clients become more sustainable while remaining profitable

Company Specialties:

• Sustainable real estate management
• Data automation and monitoring
• Renovation opportunity identification
• ESG data tracking

Company Website: https://www.predium.de/

ASSUMPTION: Predium is a growing company in the sustainable real estate management sector, focusing on data-driven solutions to help clients achieve their sustainability goals while maintaining profitability.

📊 Role Analysis

Career Level: Mid-level marketing manager, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including product, sales, and customer success

Work Arrangement: Hybrid, with a requirement of at least 3 days in the office per week

Growth Opportunities:

• Expanding marketing efforts as the company grows and enters new markets
• Potential to lead and mentor junior marketing team members
• Opportunities to collaborate with other departments and gain a broader understanding of the business

ASSUMPTION: This role offers a mix of strategic and tactical marketing responsibilities, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Munich (Werksviertel)

Office Location(s): Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The Werksviertel is a vibrant, up-and-coming neighborhood known for its tech and startup scene
• Munich offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities

Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work from home up to 2 days per week

ASSUMPTION: The Munich office provides a collaborative and engaging work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Communication and storytelling skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Predium's business and the role's responsibilities
• Showcase your ability to create engaging content and drive marketing campaigns
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Marketing strategies, content creation, campaign management, performance optimization, event planning, market analysis, communication skills, storytelling, collaboration, customer engagement, lead generation, brand marketing, product marketing, revenue marketing, German communication, English communication

ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management software (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or adapted to based on the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Innovative
• Sustainable

Work Style:

• Goal-oriented
• Data-driven
• Adaptable
• Collaborative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with traditional German customers and understanding their communication styles?
• Do you have a strong work ethic and a results-driven mindset?

ASSUMPTION: Predium values candidates who are performance-driven, collaborative, and committed to sustainable business practices.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day campaign management
• Working with traditional German customers and understanding their expectations
• Keeping up with market and competitor developments in a rapidly evolving industry
• Managing multiple projects and priorities simultaneously

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the real estate and sustainability sectors
• Compared to other marketing manager roles, this position offers a unique opportunity to work in a growing, innovative industry
• Career progression may include leadership roles within the marketing department or broader responsibilities within the company

ASSUMPTION: This role offers a unique blend of marketing responsibilities, with a focus on sustainability and real estate management.

📝 Sample Projects

• Developing a targeted content marketing strategy to engage real estate professionals
• Planning and executing a virtual event to showcase Predium's platform and connect with potential clients
• Analyzing market trends and competitor activities to inform strategic marketing decisions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a marketing manager at Predium might undertake.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Predium?
• What are the most significant challenges facing the marketing department in the next 12 months?
• How does Predium support the professional development and growth of its marketing team members?
• What is the company's long-term vision for sustainable real estate management, and how does this role contribute to that vision?
• How does Predium foster a collaborative and innovative work environment?

ASSUMPTION: These questions help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for interviews by researching Predium's business and the role's responsibilities
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.