📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: WSH Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive digital marketing strategies to drive brand awareness and venue bookings.
- Overseeing content creation and managing social media accounts to ensure consistent brand messaging and engagement.
- Collaborating with sales and events teams to create marketing collateral and support promotional initiatives.
- Analyzing digital marketing performance metrics and providing actionable insights to improve campaign effectiveness.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Developing and implementing digital marketing strategies across multiple platforms to drive brand awareness and venue bookings.
✅ Overseeing the creation and distribution of engaging content that highlights venues and events, including photography, video, blog posts, and social media updates.
✅ Leading and managing the company's social media accounts, ensuring consistent brand messaging and engaging with the audience in meaningful ways.
✅ Regularly updating and optimizing the website for SEO, ensuring it remains user-friendly and compelling for visitors, and driving traffic and improving online conversion rates.
✅ Developing and executing email marketing campaigns, leveraging CRM tools to segment audiences and tailor messaging for maximum impact.
✅ Tracking and analyzing digital marketing performance metrics, providing actionable insights and recommendations to improve campaign effectiveness.
✅ Working closely with sales and events teams to create marketing collateral, support promotional initiatives, and ensure a seamless brand experience across all touchpoints.
✅ Ensuring consistent brand messaging across all digital channels, maintaining the integrity of the brand voice and identity.
ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision-making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Proven experience as a Marketing Manager, Digital Marketing Manager, or similar role within the hospitality or events industry.
Required Skills:
- Strong expertise in digital marketing, including social media, email campaigns, SEO, PPC, and web analytics.
- Excellent written and verbal communication skills, with a creative flair for producing compelling content.
- Hands-on experience with content management systems (CMS), email marketing platforms, and analytics tools (Google Analytics, SEMrush, Hootsuite, etc.).
- Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
- A passion for the hospitality and events industry with a deep understanding of what drives customer engagement and bookings.
Preferred Skills:
- Experience with CRM software and marketing automation tools.
- Fluency in additional languages (beneficial but not required).
ASSUMPTION: Candidates with experience in the hospitality or events industry and a proven track record in digital marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Competitive (Based on industry standards for a Marketing Manager role in London with 5-10 years of experience)
Benefits:
- 50% discount across Searcys venues
- Enrolment into the Searcys pension scheme
- Up to 35 days annual leave (dependant on job role)
- Access to everyday discounts and communication portal
- Employee assistance programme
- Enrolment into Searcys Champagne School
- Meals provided on shift when working within one of our venues
- Annual celebration event
- Cycle to work scheme
- Your birthday off to celebrate in style
- A day off to volunteer / give back to the charity of your choice
Working Hours: Full-time, with a hybrid work arrangement (central office and remote work)
ASSUMPTION: The salary range is competitive and in line with industry standards for a Marketing Manager role in London with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality and Events
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1847 (Over 175 years ago)
Company Description:
- Searcys is an award-winning restaurateur and events caterer in residence at unique and historical venues across the UK.
- At the heart of every Searcys venue is a touch of indulgence and finesse, serving fresh, seasonal dishes that focus on sustainability alongside extensive Champagne and wine lists.
- The company is committed to providing first-class innovation and business growth through an expanding digital presence while preserving its heritage brand.
Company Specialties:
- Prestigious event catering
- Heritage brand management
- Digital marketing and brand enhancement
- Client engagement and brand awareness
Company Website: www.searcys.co.uk
ASSUMPTION: Searcys' extensive history and large employee base provide a stable and established work environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and progression within the company.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with sales, events, and other marketing team members.
Work Arrangement: Hybrid work arrangement, with a combination of on-site work at the central office and remote work.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company.
- Expanding digital marketing skills and expertise through on-the-job training and professional development opportunities.
- Gaining experience in event management and hospitality industry trends.
ASSUMPTION: This role offers a clear career path and opportunities for professional growth within the company.
🌍 Location & Work Environment
Office Type: Central office located in London, with a hybrid work arrangement.
Office Location(s): 210 High Holborn, London WC1V 7HD, UK
Geographic Context:
- London is a major global city with a vibrant hospitality and events industry.
- The central office location provides easy access to public transportation and nearby amenities.
- The hybrid work arrangement offers flexibility and a better work-life balance.
Work Schedule: Full-time, with a hybrid work arrangement (central office and remote work).
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening to discuss the role and assess cultural fit.
- Face-to-face or video interview with the hiring manager and/or team members to discuss skills, experience, and career goals.
- Final interview or assessment, focusing on specific job-related tasks or challenges.
Key Assessment Areas:
- Digital marketing skills and expertise.
- Communication and interpersonal skills.
- Problem-solving and analytical abilities.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Demonstrate your understanding of the hospitality and events industry and its trends.
- Showcase your creativity and ability to produce engaging content.
- Prepare examples of successful digital marketing campaigns you've led or contributed to.
ATS Keywords: Digital marketing, social media, email campaigns, SEO, PPC, web analytics, CRM, brand management, content creation, hospitality, events, customer engagement, campaign management, creative content production, web analytics, event marketing
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Analytics tools (e.g., Google Analytics, SEMrush, Hootsuite)
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Heritage and tradition
- Innovation and creativity
- Customer focus and excellence
- Collaboration and teamwork
- Sustainability and responsibility
Work Style:
- Data-driven and strategic
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you have a strong understanding of and passion for the hospitality and events industry?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a data-driven and strategic work environment, with a focus on continuous improvement?
- Are you a creative and innovative thinker, with a talent for producing engaging content?
- Do you possess strong communication and interpersonal skills, with the ability to build and maintain effective working relationships?
ASSUMPTION: Candidates who align with Searcys' company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and deadlines in a fast-paced environment.
- Adapting to changes in the hospitality and events industry, as well as digital marketing trends.
- Balancing on-site collaboration and remote work in a hybrid work arrangement.
- Ensuring consistent brand messaging and engagement across multiple digital channels.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Manager position in the hospitality or events industry, with a focus on digital marketing strategies and campaign management.
- However, this role places a greater emphasis on brand management, content creation, and customer engagement, with a strong focus on preserving the company's heritage brand while driving innovation and business growth.
- Career progression in this role may lead to senior marketing or management positions within the company, with opportunities for growth and development in the digital marketing field.
ASSUMPTION: This role offers a unique blend of digital marketing expertise, brand management, and customer engagement, with a focus on preserving the company's heritage brand while driving innovation and business growth.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy to drive brand awareness and venue bookings for a major event or venue launch.
- Creating and executing a targeted email marketing campaign to re-engage past customers and drive repeat business.
- Analyzing digital marketing performance metrics and providing actionable insights to improve campaign effectiveness and ROI.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on digital marketing strategy, campaign management, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the company's overall business strategy and growth objectives?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance and employee well-being in a hybrid work arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your potential fit within the team and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on digital marketing, content creation, and customer engagement.
- Prepare examples of successful digital marketing campaigns you've led or contributed to, demonstrating your creativity, strategic thinking, and ability to drive results.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
