Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Sentrilock LLC

🔹 Location: West Chester, Pennsylvania

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a comprehensive corporate marketing and branding strategy
• Leading tradeshow planning and event marketing efforts
• Executing content and campaign development in collaboration with internal stakeholders and external marketing partners
• Managing social media and digital marketing initiatives to enhance product awareness and customer engagement
• Supporting sales and business development efforts with lead generation and qualification initiatives

ASSUMPTION: This role requires a strategic mindset and strong execution skills to drive brand awareness, lead generation, and customer engagement across various channels.

📋 Key Responsibilities

✅ Marketing Strategy & Brand Development:

• Develop and maintain a comprehensive corporate marketing and branding strategy
• Monitor and manage progress against strategic goals using a project management approach
• Stay current on marketing trends, tools, and best practices
• Ensure consistent brand messaging and visual identity across all marketing channels and materials
• Maintain and enforce brand guidelines; educate internal teams on proper usage

✅ Content & Campaign Execution:

• Collaborate with internal stakeholders and external marketing partners to develop campaigns that align with business goals
• Write, review, and approve high-quality marketing content including email campaigns, product literature, case studies, blog posts, sales enablement tools, and website copy
• Identify and create compelling customer stories and industry-specific content that highlights product value and builds trust
• Optimize all content for SEO, lead generation, and customer engagement throughout the lifecycle

✅ Tradeshow & Event Marketing:

• Lead planning and execution of local, state, and national tradeshow participation in partnership with business stakeholders
• Manage logistics, booth design, collateral preparation, and lead follow-up strategy to maximize event ROI

✅ Social Media & Digital Marketing:

• Develop and execute a compelling social media strategy that promotes new product features, customer success stories, and industry thought leadership
• Utilize digital marketing tools to enhance product awareness, brand loyalty, and customer sentiment
• Support brand-building initiatives across email, SEO, content marketing, and other digital platforms

✅ Customer & Partner Engagement:

• Build relationships with key customers and business partners to develop meaningful content and co-branded opportunities
• Serve as a product expert, understanding the functionality and benefits of our solutions to influence messaging and marketing priorities
• Prepare key messaging, talking points, and training resources for customer-facing teams to drive consistent communication and excitement

✅ Marketing Operations & Support:

• Support sales and business development efforts with lead generation and qualification initiatives
• Maintain and update all marketing collateral, including digital assets and printed materials
• Manage and maintain a marketing video library and ensure appropriate usage by internal teams
• Recommend and implement tools and processes that make the marketing function more efficient and measurable
• Track, analyze, and report on marketing performance to guide decision-making and improve outcomes

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and project management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, preferably in a small to mid-sized company

Required Skills:

• Strong experience in tradeshow planning, campaign execution, and content development
• Excellent writing, communication, and project management skills
• Familiarity with tools such as HubSpot, Salesforce, Google Analytics, Adobe Creative Suite, or similar platforms
• Strong understanding of digital marketing strategies including SEO, email marketing, and social media
• Self-starter with the ability to manage multiple priorities and deadlines in a fast-paced environment

Preferred Skills:

• Experience with lockbox or real estate industry-specific marketing
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of digital marketing strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the real estate or related industries)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work or adjusted hours)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Sentrilock LLC operates in the IT Services and IT Consulting industry, focusing on security and technology solutions for the real estate industry and other emerging markets.

Company Size: Sentrilock LLC has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Sentrilock LLC was founded in 2003 and is headquartered in West Chester, Ohio.

Company Description:

• Sentrilock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets.
• The company is 100% owned by the National Association of REALTORS® (NAR), America’s largest trade association representing over 1.2 million members involved in all aspects of the residential and commercial real estate industries.
• Sentrilock’s technologically advanced products provide an unparalleled level of stability, durability, and versatility, with a focus on secure, easy mobile lockbox access, showing notifications, feedback requests, robust reporting, and property data integrations.

Company Specialties:

• Security and Technology

Company Website: www.sentrilock.com

ASSUMPTION: Sentrilock LLC's focus on the real estate industry and commitment to innovation make it an attractive employer for marketing professionals seeking to make an impact in a growing market.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the Vice President of Marketing and works closely with cross-functional teams, including sales, product, and customer success.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Marketing Manager or Director of Marketing
• Expansion into related roles within the organization, such as Product Marketing or Customer Success
• Professional development opportunities, including training, workshops, and industry conferences

ASSUMPTION: The Marketing Manager role at Sentrilock LLC offers a unique opportunity for candidates to grow both personally and professionally, with a focus on driving brand awareness, lead generation, and customer engagement in a dynamic and evolving market.

🌍 Location & Work Environment

Office Type: Sentrilock LLC's headquarters is a modern, professional office environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 7701 Service Center Drive, West Chester, Ohio 45069, US

Geographic Context:

• West Chester, Ohio is a suburban area located approximately 20 miles north of Cincinnati, offering a mix of urban and rural living with easy access to major highways and attractions.
• The region is home to a diverse range of industries, including manufacturing, healthcare, and technology, providing ample opportunities for networking and professional growth.
• West Chester offers a variety of housing options, from urban apartments to suburban single-family homes, with a median home value of around $200,000.

Work Schedule: The Marketing Manager position follows a standard workweek, Monday through Friday, with some flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Sentrilock LLC's office environment and location in West Chester, Ohio provide a supportive and collaborative work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and brand development
• Content creation and campaign execution
• Tradeshow planning and event management
• Digital marketing and social media expertise
• Project management and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, content development, and digital marketing strategies.
• Prepare examples of your marketing campaigns, content, or other projects that demonstrate your ability to drive brand awareness, lead generation, and customer engagement.
• Research Sentrilock LLC and the real estate industry to showcase your understanding of the company's mission, values, and market position.

ATS Keywords: B2B marketing, tradeshow planning, campaign execution, content development, digital marketing, SEO, email marketing, social media, project management, brand development, customer engagement, marketing strategy

ASSUMPTION: Applicants who demonstrate a strong understanding of B2B marketing, digital marketing strategies, and project management will be well-positioned to succeed in the interview process for the Marketing Manager role at Sentrilock LLC.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Adobe Creative Suite
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Sentrilock LLC provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer-Focused
• Innovative
• Passionate
• Resilient
• Intelligent
• Trustworthy

Work Style:

• Collaborative and team-oriented
• Results-driven and strategic
• Adaptable and responsive to change
• Detail-oriented and organized
• Strong communication and project management skills

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment, and are you able to manage multiple priorities and deadlines effectively?
• Are you passionate about driving brand awareness, lead generation, and customer engagement through innovative marketing strategies?
• Do you have a strong understanding of digital marketing strategies, including SEO, email marketing, and social media, and are you able to optimize content for maximum impact?
• Are you comfortable working in a fast-paced, dynamic environment, and are you able to adapt to change and respond to new challenges as they arise?

ASSUMPTION: Candidates who align with Sentrilock LLC's core values and work style will be most successful in the Marketing Manager role and contribute to the company's ongoing growth and success.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing strategic thinking with tactical execution
• Collaborating effectively with cross-functional teams and external partners
• Staying current on marketing trends, tools, and best practices
• Adapting to changes in the real estate industry and market conditions

ASSUMPTION: The Marketing Manager role at Sentrilock LLC presents unique challenges and opportunities for growth and development, with a focus on driving brand awareness, lead generation, and customer engagement in a dynamic and evolving market.

📈 Similar Roles Comparison

• Marketing Manager (Real Estate Industry) vs. Marketing Manager (Other Industries):
• Marketing Manager in the real estate industry may require a deeper understanding of industry-specific trends, regulations, and customer behaviors.
• Marketing Manager in other industries may offer more diverse product portfolios and target audiences, providing broader marketing experience.
• Marketing Manager vs. Product Marketing Manager:
• Marketing Manager focuses on brand awareness, lead generation, and customer engagement, while Product Marketing Manager focuses on product positioning, messaging, and launch strategies.
• Marketing Manager may have more opportunities for cross-functional collaboration and event management, while Product Marketing Manager may have more opportunities for product development and roadmap input.
• Marketing Manager vs. Customer Success Manager:
• Marketing Manager focuses on driving brand awareness and lead generation, while Customer Success Manager focuses on customer retention, upselling, and customer advocacy.
• Marketing Manager may have more opportunities for event planning and content creation, while Customer Success Manager may have more opportunities for customer relationship building and account management.

ASSUMPTION: The Marketing Manager role at Sentrilock LLC offers a unique blend of strategic thinking, tactical execution, and cross-functional collaboration, with a focus on driving brand awareness, lead generation, and customer engagement in the real estate industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new lockbox product, including tradeshow planning, content creation, and digital marketing campaigns
• Collaborating with cross-functional teams to create and distribute customer success stories and case studies, highlighting the benefits and features of Sentrilock LLC's products and services
• Managing a team of marketing coordinators to plan and execute a national tradeshow, including booth design, collateral preparation, and lead follow-up strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development in the Marketing Manager role at Sentrilock LLC.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role contributes to achieving those goals?
• How does Sentrilock LLC support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sentrilock LLC measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the real estate industry, and how does Sentrilock LLC plan to address them through marketing strategies and initiatives?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company, and the industry, and will demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, content development, and digital marketing strategies.
• Prepare examples of your marketing campaigns, content, or other projects that demonstrate your ability to drive brand awareness, lead generation, and customer engagement.
• Research Sentrilock LLC and the real estate industry to showcase your understanding of the company's mission, values, and market position.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.