I

Marketing Manager

Informa Group Plc.
Full-time
On-site
China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Informa Markets

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing high-quality meeting events based on exhibition themes and buyer needs
  • Developing audience recruitment plans and maintaining relationships with medium and large-sized enterprises
  • Inviting and managing speakers, and designing meeting agendas that meet market demands
  • Operating new media platforms and optimizing marketing channels for increased exposure
  • Analyzing key data indicators and reporting on the effectiveness of marketing activities

ASSUMPTION: This role requires a strong balance of event planning, content creation, and data-driven marketing skills. It's ideal for candidates with experience in B2B exhibitions or industry events.

πŸ“‹ Key Responsibilities

βœ… Event Planning and Content Operations: Plan and organize high-quality meeting events based on the exhibition theme and buyer needs. Write and optimize promotional content for the exhibition, including website copy, press releases, and new media posts. Design attractive event highlights to enhance the exhibition's brand influence and participation.

βœ… Audience Recruitment and Relationship Maintenance: Develop and implement an audience recruitment plan, focusing on target groups such as corporate procurement, HR, and administrative personnel. Attract high-quality buyers to participate in the exhibition through online and offline channels (email, new media, and phone invitations). Maintain a core audience database and establish long-term relationships with medium and large-sized enterprises.

βœ… Speaker Invitation and Meeting Management: Screen and invite industry experts and corporate executives as speakers, and design meeting agendas that meet market demands. Maintain good communication with speakers, coordinate their presentations and on-site arrangements, and ensure the smooth progress of the meetings. Be responsible for the execution and management of the meeting venue, solving any unexpected issues to ensure the effectiveness of the event.

βœ… New Media and Marketing Channel Management: Develop and implement new media operation strategies to increase exhibition exposure through platforms such as WeChat Official Accounts and LinkedIn. Analyze the effectiveness of various marketing channels and continuously optimize promotional strategies to improve audience participation rates.

βœ… Data Analysis and Reporting: Track key data indicators related to audience recruitment and event participation, and regularly report on the effectiveness of marketing activities to senior management. Combine market feedback and data to propose improvement suggestions and enhance exhibition audience satisfaction and market coverage.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization. Strong communication and coordination skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree or above, preferably in marketing, advertising, communication, or related fields.

Experience: Over 5 years of experience in market promotion, event planning, or meeting management. Familiarity with B2B exhibitions or industry events is preferred. Experience in independently managing events from planning to execution is required.

Required Skills:

  • Excellent content writing and editing skills
  • Strong planning and organizational abilities
  • Excellent communication and coordination skills
  • Data-driven approach to marketing
  • Familiarity with B2B exhibitions or industry events

Preferred Skills:

  • Experience with WeChat Official Accounts and LinkedIn
  • Fluency in English and Mandarin Chinese

ASSUMPTION: Candidates with a strong educational background in marketing or related fields and relevant work experience will be well-suited for this role. Familiarity with the local market and language proficiency in Mandarin Chinese are also valuable assets.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is Β₯350,000 - Β₯500,000 per year (approximately USD $50,000 - $70,000).

Benefits:

  • Competitive benefits package (Talent Partner to complete with regionalized benefits list)
  • Opportunities for professional growth and development
  • Inclusive work environment with diverse perspectives

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional overtime may be required during events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is subject to regional variations and will be provided upon request.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Informa Markets operates in the information services industry, focusing on creating global platforms for various specialist markets. They organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets, providing year-round online platforms and data-driven content.

Company Size: Informa Group Plc. is a large organization with over 10,000 employees worldwide. As part of Informa Markets, the team in Shanghai is part of a global network, offering opportunities for collaboration and growth.

Founded: Informa Group Plc. was founded in 1998, and Informa Markets is a division within the larger organization. The Shanghai office is one of many global locations, contributing to the company's international presence.

Company Description:

  • Informa Markets creates global platforms for industries, organizing over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
  • The company provides year-round online platforms where companies showcase their businesses and products, and buyers conduct research, generating valuable leads.
  • Informa Markets also provides data and digital content that supports the flow of knowledge and transactions in markets.

Company Specialties:

  • Academic Publishing
  • Marketing Services
  • Data & Intelligence
  • Digital events
  • Exhibitions
  • Specialist content
  • Research
  • Consultancy
  • Digital services
  • Lead generation
  • B2B markets
  • and Academic markets

Company Website: Informa Markets

ASSUMPTION: Informa Markets is a well-established company with a strong global presence. Their focus on creating global platforms for industries offers opportunities for candidates to work on diverse projects and collaborate with international teams.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in event management and marketing. It offers opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager will report directly to the Exhibition Director and work closely with the sales, operations, and content teams.

Work Arrangement: This is an on-site position based in Shanghai, China. The role may require occasional travel to attend events and meet with clients.

Growth Opportunities:

  • Progression to senior management roles within the company
  • Expansion into other markets and specialist areas within Informa Markets
  • Development of leadership and management skills through mentoring and training programs

ASSUMPTION: This role offers a clear career path for experienced marketing professionals looking to advance their careers in event management and marketing. The global nature of the company provides opportunities for international exposure and growth.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art facilities.

Office Location(s): 300 Huai Hai Middle Road, Shanghai, China

Geographic Context:

  • Shanghai is a major commercial and financial hub in China, offering a vibrant business environment and numerous networking opportunities.
  • The office is located in the city center, providing easy access to public transportation and amenities.
  • Shanghai is known for its diverse culture, rich history, and culinary scene, offering a high quality of life for residents.

Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) with occasional overtime required during events.

ASSUMPTION: The modern office environment and central location provide an ideal workspace for professionals. The vibrant business environment and high quality of life in Shanghai make it an attractive location for candidates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Exhibition Director and relevant team members
  • Final decision and job offer

Key Assessment Areas:

  • Event planning and management skills
  • Content creation and optimization abilities
  • Data-driven marketing approach
  • Communication and coordination skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the local market and familiarity with B2B exhibitions
  • Prepare examples of successful event planning and marketing campaigns you've led in the past

ATS Keywords: Event Planning, Content Writing, Audience Recruitment, Relationship Management, Speaker Management, Data Analysis, Marketing Strategy, Communication Skills, Coordination Skills, B2B Exhibitions, Meeting Management, Promotional Content, New Media, Data-Driven, Problem Solving

ASSUMPTION: The application process is designed to assess the candidate's event planning and management skills, content creation abilities, data-driven marketing approach, and cultural fit. Tailoring the resume and cover letter to highlight relevant experience and skills is essential for success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • CRM software (e.g., Salesforce, HubSpot)
  • Event management platforms (e.g., Cvent, Eventbrite)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should have experience with event management platforms, marketing automation tools, and data analysis tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Results-driven
  • Team-oriented
  • Adaptable
  • Proactive
  • Data-informed

Self-Assessment Questions:

  • How have you demonstrated customer-centricity in your previous roles?
  • Can you provide an example of a time when you had to adapt to a significant change in plans for an event?
  • How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Informa Markets values candidates who align with their customer-centric, innovative, collaborative, accountable, and respectful culture. Demonstrating a results-driven, team-oriented, adaptable, proactive, and data-informed work style is essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple events simultaneously, requiring strong organizational skills and attention to detail
  • Adapting to changes in event plans or market conditions, necessitating flexibility and resilience
  • Working with diverse stakeholders, including speakers, audience members, and suppliers, requiring excellent communication and coordination skills
  • Analyzing and interpreting data to optimize marketing strategies, demanding a data-driven approach

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, excellent communication, and a data-driven approach. Candidates should be prepared to manage multiple projects, adapt to changes, and work effectively with diverse stakeholders.

πŸ“ˆ Similar Roles Comparison

  • Unlike other event planning roles, this position focuses on B2B exhibitions and industry events, requiring familiarity with the unique aspects of these types of events
  • In the context of the information services industry, this role offers opportunities to work on global platforms and collaborate with international teams
  • Career progression in this role may lead to senior management positions within the company or expansion into other markets and specialist areas within Informa Markets

ASSUMPTION: This role differs from other event planning positions in its focus on B2B exhibitions and industry events. The global nature of the company provides opportunities for international exposure and growth, with potential career progression into senior management positions or expansion into other markets and specialist areas.

πŸ“ Sample Projects

  • Planning and executing a successful B2B exhibition, including event highlights, speaker management, and audience recruitment
  • Optimizing marketing strategies for an online platform, increasing audience participation rates through data-driven analysis
  • Managing a team to deliver multiple events simultaneously, ensuring the smooth progress of each event and addressing any unexpected issues

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including event planning, content creation, data-driven marketing, and team management.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does the company support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its events and marketing campaigns?
  • What are the most challenging aspects of working in the Shanghai office, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Asking these questions during the interview will provide valuable insights into the company culture, team dynamics, and expectations for the role. It will also demonstrate the candidate's interest in and understanding of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of the local market and familiarity with B2B exhibitions
  • Prepare examples of successful event planning and marketing campaigns you've led in the past, showcasing your ability to manage multiple projects and adapt to changes
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.