🔹 Job Title: Marketing Manager
🔹 Company: Informa Markets
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong balance of event planning, content creation, and data-driven marketing skills. It's ideal for candidates with experience in B2B exhibitions or industry events.
✅ Event Planning and Content Operations: Plan and organize high-quality meeting events based on the exhibition theme and buyer needs. Write and optimize promotional content for the exhibition, including website copy, press releases, and new media posts. Design attractive event highlights to enhance the exhibition's brand influence and participation.
✅ Audience Recruitment and Relationship Maintenance: Develop and implement an audience recruitment plan, focusing on target groups such as corporate procurement, HR, and administrative personnel. Attract high-quality buyers to participate in the exhibition through online and offline channels (email, new media, and phone invitations). Maintain a core audience database and establish long-term relationships with medium and large-sized enterprises.
✅ Speaker Invitation and Meeting Management: Screen and invite industry experts and corporate executives as speakers, and design meeting agendas that meet market demands. Maintain good communication with speakers, coordinate their presentations and on-site arrangements, and ensure the smooth progress of the meetings. Be responsible for the execution and management of the meeting venue, solving any unexpected issues to ensure the effectiveness of the event.
✅ New Media and Marketing Channel Management: Develop and implement new media operation strategies to increase exhibition exposure through platforms such as WeChat Official Accounts and LinkedIn. Analyze the effectiveness of various marketing channels and continuously optimize promotional strategies to improve audience participation rates.
✅ Data Analysis and Reporting: Track key data indicators related to audience recruitment and event participation, and regularly report on the effectiveness of marketing activities to senior management. Combine market feedback and data to propose improvement suggestions and enhance exhibition audience satisfaction and market coverage.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization. Strong communication and coordination skills are essential for success.
Education: Bachelor's degree or above, preferably in marketing, advertising, communication, or related fields.
Experience: Over 5 years of experience in market promotion, event planning, or meeting management. Familiarity with B2B exhibitions or industry events is preferred. Experience in independently managing events from planning to execution is required.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong educational background in marketing or related fields and relevant work experience will be well-suited for this role. Familiarity with the local market and language proficiency in Mandarin Chinese are also valuable assets.
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year (approximately USD $50,000 - $70,000).
Benefits:
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional overtime may be required during events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is subject to regional variations and will be provided upon request.
Industry: Informa Markets operates in the information services industry, focusing on creating global platforms for various specialist markets. They organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets, providing year-round online platforms and data-driven content.
Company Size: Informa Group Plc. is a large organization with over 10,000 employees worldwide. As part of Informa Markets, the team in Shanghai is part of a global network, offering opportunities for collaboration and growth.
Founded: Informa Group Plc. was founded in 1998, and Informa Markets is a division within the larger organization. The Shanghai office is one of many global locations, contributing to the company's international presence.
Company Description:
Company Specialties:
Company Website: Informa Markets
ASSUMPTION: Informa Markets is a well-established company with a strong global presence. Their focus on creating global platforms for industries offers opportunities for candidates to work on diverse projects and collaborate with international teams.
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in event management and marketing. It offers opportunities for growth and development within the company.
Reporting Structure: The Marketing Manager will report directly to the Exhibition Director and work closely with the sales, operations, and content teams.
Work Arrangement: This is an on-site position based in Shanghai, China. The role may require occasional travel to attend events and meet with clients.
Growth Opportunities:
ASSUMPTION: This role offers a clear career path for experienced marketing professionals looking to advance their careers in event management and marketing. The global nature of the company provides opportunities for international exposure and growth.
Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art facilities.
Office Location(s): 300 Huai Hai Middle Road, Shanghai, China
Geographic Context:
Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) with occasional overtime required during events.
ASSUMPTION: The modern office environment and central location provide an ideal workspace for professionals. The vibrant business environment and high quality of life in Shanghai make it an attractive location for candidates.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Event Planning, Content Writing, Audience Recruitment, Relationship Management, Speaker Management, Data Analysis, Marketing Strategy, Communication Skills, Coordination Skills, B2B Exhibitions, Meeting Management, Promotional Content, New Media, Data-Driven, Problem Solving
ASSUMPTION: The application process is designed to assess the candidate's event planning and management skills, content creation abilities, data-driven marketing approach, and cultural fit. Tailoring the resume and cover letter to highlight relevant experience and skills is essential for success.
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should have experience with event management platforms, marketing automation tools, and data analysis tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Informa Markets values candidates who align with their customer-centric, innovative, collaborative, accountable, and respectful culture. Demonstrating a results-driven, team-oriented, adaptable, proactive, and data-informed work style is essential for success in this role.
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, excellent communication, and a data-driven approach. Candidates should be prepared to manage multiple projects, adapt to changes, and work effectively with diverse stakeholders.
ASSUMPTION: This role differs from other event planning positions in its focus on B2B exhibitions and industry events. The global nature of the company provides opportunities for international exposure and growth, with potential career progression into senior management positions or expansion into other markets and specialist areas.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including event planning, content creation, data-driven marketing, and team management.
ASSUMPTION: Asking these questions during the interview will provide valuable insights into the company culture, team dynamics, and expectations for the role. It will also demonstrate the candidate's interest in and understanding of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.