🔹 Job Title: Marketing Manager
🔹 Company: Visa
🔹 Location: Cocody Abidjan, Cote d'Ivoire
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, matrixed environment. The ideal candidate will have a deep understanding of the CWFA markets and consumer landscape.
✅ Developing and executing integrated annual and quarterly marketing plans for the CWFA region, aligned with Visa’s business goals
✅ Identifying local market opportunities and insights to inform marketing strategy
✅ Designing, localizing, and implementing multi-channel campaigns
✅ Managing the end-to-end execution of marketing initiatives, from briefing agencies to post-campaign analysis
✅ Collaborating with country managers, product, sales, and client teams to develop joint marketing activities with key clients and partners
✅ Managing relationships with external agencies, vendors, and strategic partners
✅ Ensuring all marketing activities are consistent with Visa’s brand guidelines and voice
✅ Driving brand visibility and preference in the CWFA markets
✅ Managing and optimizing the regional marketing budget
✅ Tracking, analyzing, and reporting on campaign performance and ROI, providing actionable insights
✅ Monitoring market trends, competitor activities, and consumer behaviors to inform marketing activities
✅ Providing regular updates and recommendations to regional teams
ASSUMPTION: This role requires a data-driven approach, strong analytical and reporting capabilities, and the ability to work independently and prioritize tasks in a fast-paced environment.
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 8+ years of marketing experience with increasing responsibility, including at least 3 years in a regional or multi-market role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the payments industry or proficiency in local languages may have an advantage in this role.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role with 8+ years of experience in the region)
Benefits:
Working Hours: Full-time, with a hybrid work arrangement (expectation of days in office to be confirmed by the Hiring Manager)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level in the region. The actual salary may vary depending on factors such as the candidate's qualifications and Visa's internal compensation structure.
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Their purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
Company Size: Visa has 10,001+ employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Visa was founded in 1958 and has since grown into a global payments technology company, offering a wide range of payment products and services.
Company Description:
Company Specialties:
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers the opportunity to be part of a global leader in digital payments, with a strong focus on innovation and growth. The company's large size provides ample opportunities for career advancement and collaboration with diverse teams.
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and stakeholder management.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing for the region and works closely with cross-functional teams, including product, sales, and client teams.
Work Arrangement: This is a hybrid position, with an expectation of days in the office to be confirmed by the Hiring Manager.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to senior marketing roles or expand into new markets and product lines. Visa's large size and global presence provide ample opportunities for career advancement.
Office Type: Visa's office in Cocody Abidjan, Cote d'Ivoire, is a modern and collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, USA (Global Headquarters); 12301 Research Blvd, Austin, TX 78759, USA; 1004 NW 65th Ave, Miami, FL 33126, USA; 1 Market St, San Francisco, CA 94105, USA; 900 Metro Center Blvd, Foster City, CA 94404, USA (Cocody Abidjan, Cote d'Ivoire)
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (expectation of days in office to be confirmed by the Hiring Manager)
ASSUMPTION: Visa's office in Cocody Abidjan provides a modern and collaborative work environment, with easy access to amenities and a diverse and multicultural workforce. The hybrid work arrangement offers flexibility and a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Manager, Marketing Strategy, Campaign Management, Stakeholder Engagement, Data-Driven Decision Making, Consumer Behavior, Market Insight, Brand Advocacy, Budget Management, Regional Marketing, Visa, CWFA, Francophone Africa
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing experience, strategic thinking, and cultural fit. Applicants should tailor their application materials to highlight their relevant skills and experience and prepare for in-depth interviews focused on marketing strategy, campaign management, and stakeholder engagement.
ASSUMPTION: The Marketing Manager will be expected to have experience with marketing automation platforms, social media management tools, analytics and reporting tools, and project management software. Proficiency in these tools will be essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Visa is a global leader in digital payments, with a strong focus on innovation, collaboration, and agility. The ideal candidate for this role will be data-driven, collaborative, adaptable, results-oriented, and customer-focused, with a proven track record of success in the CWFA region.
ASSUMPTION: This role presents several challenges, including managing multiple stakeholders and competing priorities, balancing regional marketing objectives with global brand guidelines, adapting to market changes, and working with external partners. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong project management, stakeholder engagement, and adaptability skills.
ASSUMPTION: This role differs from other marketing manager positions in its focus on the CWFA region and the need to balance regional marketing objectives with global brand guidelines and strategies. The payments industry is highly competitive and dynamic, with a strong focus on innovation and customer-centricity. This role offers significant growth opportunities, with the potential to progress to senior marketing roles or expand into new markets and product lines.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Manager role at Visa. The ideal candidate will have experience developing and executing marketing campaigns, managing cross-functional teams, and conducting market research to inform marketing strategies.
ASSUMPTION: These key questions are designed to help applicants understand the marketing landscape in the CWFA region, the role's collaboration with other teams and stakeholders, the priorities for the first 90 days, Visa's support for professional development, and the typical career path for a successful Marketing Manager. Applicants should tailor their questions to demonstrate their interest in the role and Visa's mission.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.