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Marketing Manager

Finoverse
Full-time
On-site
Hong Kong, Hong Kong Island, Hong Kong S.A.R.
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Finoverse

πŸ”Ή Location: Hong Kong, Hong Kong Island, Hong Kong S.A.R.

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-30

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Executing marketing campaigns to promote Finoverse's global events
  • Brainstorming innovative marketing ideas and executing activities across various channels
  • Collaborating with internal teams and external stakeholders to create engaging content
  • Managing corporate communications channels and marketing materials for multiple teams

ASSUMPTION: This role requires a high level of creativity, project management skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Execute marketing campaigns to promote Finoverse's global events

βœ… Brainstorm innovative ideas and execute marketing activities, including emails, website updates, social media content creation, partnerships, brochures, and additional collateral

βœ… Assist with content creation for EDMs and social media channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, and all new media channels to proliferate)

βœ… Manage corporate communications channels, including the event website and email marketing

βœ… Assist in developing various online and offline marketing collaterals from conception, content development, to layout design

βœ… Collaborate with internal teams and external stakeholders to create written, graphic, and video content

βœ… Handle marketing materials for several teams across the business, including partnerships and speakers teams; proofread and improve content when required

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, Public Relations, or a related field

Experience: 5+ years of experience in Marketing, Communications, Public Relations, or a related field

Required Skills:

  • Excellent project management and organizational skills
  • Strong interest in both Digital and Content Marketing
  • Experience with online and offline campaigns, integrated campaigns
  • Experience with digital analytical tools, CRM systems, design software, and all social media channels
  • Fluent in English and English writing

Preferred Skills:

  • Experience with Figma, Canva, Webflow, Hubspot, and Adobe Illustrator
  • Working experience in startups/small teams

ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record in marketing will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: HKD 600,000 - 800,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in Hong Kong)

Benefits:

  • Competitive salary and benefits package
  • Opportunity to work with global leaders in finance and technology
  • Fast-paced and dynamic work environment

Working Hours: Full-time, 40 hours per week (Flexible hours may be considered)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in Hong Kong. Actual compensation may vary based on skills, experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Finoverse operates in the Financial Services industry, focusing on FinTech, Web3, and AI. The company is part of a rapidly growing and evolving ecosystem.

Company Size: Finoverse is a small company with 11-50 employees, offering a close-knit and collaborative work environment. This size allows for more agility and direct impact on the company's success.

Founded: Finoverse was founded in 2015 and has since grown to become one of the world's largest and most active FinTech and Web3 communities.

Company Description:

  • Finoverse provides world-class experiential events focused on the future of finance, featuring leaders from across the industry
  • The company connects over 70,000 senior-level FinTech executives, founders, investors, and entrepreneurs from more than 130 countries
  • Finoverse sparks conversations with all the players from across the Web3 Fintech ecosystem, including regulators, entrepreneurs, big banks, start-ups, technology, and traditional finance

Company Specialties:

  • Web3
  • FinTech
  • Events
  • Crypto and digital assets

Company Website: http://www.finoverse.com

ASSUMPTION: Finoverse's industry focus and company size make it an attractive option for candidates interested in FinTech, Web3, and AI, as well as those who thrive in fast-paced, collaborative environments.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in marketing. The role offers opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with various internal teams and external stakeholders.

Work Arrangement: This role is on-site, with the possibility of flexible hours. The Marketing Manager will be expected to work from the company's office in Central, Hong Kong.

Growth Opportunities:

  • Potential to grow within the marketing department and take on more responsibilities
  • Opportunity to work with global leaders in finance and technology, gaining valuable insights and experience
  • Chance to contribute to the growth and success of a fast-growing company in the FinTech and Web3 space

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Finoverse's office is located in Central, Hong Kong, offering a vibrant and dynamic work environment in the heart of the city.

Office Location(s): Central, Hong Kong

Geographic Context:

  • Hong Kong is a major global financial hub, making it an ideal location for a FinTech and Web3 company
  • The city offers a multicultural environment, with a diverse range of dining, entertainment, and leisure options
  • Hong Kong's strategic location in Asia makes it an ideal base for working with global clients and partners

Work Schedule: The Marketing Manager will be expected to work standard business hours, with the possibility of flexible hours and overtime as needed.

ASSUMPTION: Finoverse's office location in Central, Hong Kong, offers a dynamic and vibrant work environment, with easy access to public transportation and amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Head of Marketing
  • Final interview with the CEO or other senior team members

Key Assessment Areas:

  • Candidates' marketing skills and experience
  • Creativity and ability to think outside the box
  • Project management and organizational skills
  • Communication and collaboration skills
  • Alignment with Finoverse's company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your creativity and ability to work effectively in a fast-paced environment
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Finoverse and the FinTech industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing, Communications, Public Relations, Content Creation, Project Management, Digital Marketing, Social Media, Graphic Design, Video Content, Email Marketing, CRM Systems, Analytical Tools, Team Collaboration, Creativity, Organizational Skills, Ownership

ASSUMPTION: Finoverse's interview process is designed to assess candidates' marketing skills, creativity, and cultural fit. Successful candidates will be able to demonstrate their ability to thrive in a fast-paced, collaborative environment.

πŸ› οΈ Tools & Technologies

  • Figma
  • Canva
  • Webflow
  • Hubspot
  • Adobe Illustrator

ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Excellence

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

  • Do you thrive in fast-paced, collaborative environments?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you have a proven track record of delivering high-quality marketing campaigns?

ASSUMPTION: Finoverse values candidates who are innovative, collaborative, and results-driven, with a strong work ethic and a passion for marketing.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with diverse teams and stakeholders, each with their own priorities and expectations
  • Keeping up with the fast-paced and ever-evolving FinTech and Web3 industries
  • Adapting to a dynamic work environment with changing priorities and responsibilities

ASSUMPTION: These challenges are inherent to working in a fast-growing, dynamic company in the FinTech and Web3 spaces. Successful candidates will be able to thrive in this environment and adapt to changing circumstances.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Marketing Manager positions in the FinTech and Web3 industries, with a focus on event marketing and corporate communications
  • However, Finoverse's small company size and fast-paced environment may offer more opportunities for growth and direct impact on the company's success
  • Candidates should consider their career goals and preferences when comparing this role to similar positions in larger or more established companies

ASSUMPTION: This role offers a unique opportunity for marketing professionals interested in the FinTech and Web3 industries, with a focus on event marketing and corporate communications.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for one of Finoverse's global events, including email marketing, social media content, and partnerships
  • Creating a comprehensive marketing plan for a new FinTech product or service, including market research, target audience identification, and campaign development
  • Managing the content creation process for Finoverse's event website and email marketing channels, ensuring consistent branding and messaging

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing campaigns and projects they may work on in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaign process for Finoverse's global events?
  • How does the Marketing team collaborate with other departments, such as Partnerships and Speakers, to ensure consistent messaging and branding?
  • What are the most challenging aspects of working in a fast-paced, dynamic environment like Finoverse?
  • How does Finoverse support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your creativity and ability to work effectively in a fast-paced environment
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Finoverse and the FinTech industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.