📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Spearbit
🔹 Location: Anywhere
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content tailored to crypto-native audiences
- Maintaining high-quality standards across all marketing materials
- Supporting campaign execution and driving marketing operations
- Collaborating with cross-functional teams to create engaging product content
- Monitoring performance metrics and staying updated on industry trends
ASSUMPTION: This role requires a strong understanding of the crypto and Web3 space, as well as excellent writing and editing skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.
📋 Key Responsibilities
✅ Create compelling content, including blog posts, social content, campaign copy, and product one-pagers, that resonates with crypto-native audiences
✅ Maintain quality and consistency across all marketing materials, ensuring accuracy, tone, and aesthetics align with the brand and Web3 culture
✅ Support campaign execution by assisting with planning and rollout of marketing campaigns related to security products, Web3 integrations, protocol launches, and ecosystem partnerships
✅ Drive marketing operations by managing tools, timelines, publishing processes, and internal coordination to ensure the team runs efficiently and adapts quickly to changes
✅ Contribute to product marketing by collaborating with product and engineering teams to turn technical updates into digestible, engaging content for crypto-native developers, builders, and users
✅ Track and learn by monitoring performance metrics and industry trends to inform future campaigns and strategy
ASSUMPTION: The role may evolve over time as the company grows and the marketing team expands, requiring the candidate to be adaptable and open to taking on new responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of marketing experience, with at least 1-2 years working in crypto/Web3
Required Skills:
- Proven experience in content creation and marketing within the crypto and Web3 space
- Strong writing and editing skills, with the ability to craft content that is technically accurate, engaging, and aligned with Web3-native voice and tone
- Deep familiarity with the crypto ecosystem, including protocols, security concerns, user behavior, and community expectations
- High attention to detail and strong organizational skills
- Self-starter with the ability to manage multiple projects independently
- Comfortable collaborating cross-functionally and translating complex ideas for both internal and external audiences
Preferred Skills:
- Experience working in cybersecurity or with technical products in the blockchain ecosystem
- Familiarity with tools like Webflow, Figma, Notion, HubSpot, or blockchain analytics platforms
- A portfolio of content or campaigns targeted at crypto-native users, developers, or communities
ASSUMPTION: While a degree in marketing or a related field is preferred, the company may consider candidates with equivalent experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $75,000 - $125,000 per year (Based on industry standards for a mid-senior level marketing role in the crypto and Web3 space)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week, with flexibility for a remote worker)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the crypto and Web3 space. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spearbit operates in the crypto and Web3 space, focusing on security products and ecosystem partnerships.
Company Size: Spearbit is a growing company, which means the candidate will have opportunities to take on new responsibilities and help shape the marketing team.
Founded: Spearbit was founded in 2022, making it a relatively new player in the crypto and Web3 ecosystem.
Company Description:
- Spearbit is a security-focused company that aims to elevate the content, messaging, and daily operations of its growing marketing team.
- The company values quality, ambiguity, and the ability to speak the language of Web3.
- Spearbit is looking for a Marketing Manager who can create compelling content, maintain high-quality standards, and support campaign execution.
Company Specialties:
- Crypto and Web3 security products
- Ecosystem partnerships
- Content creation and marketing
Company Website: spearbit.com
ASSUMPTION: Spearbit is a growing company in the crypto and Web3 space, focusing on security products and ecosystem partnerships. The company values quality, ambiguity, and the ability to speak the language of Web3.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: Remote OK, with flexibility for a full-time position (40 hours per week).
Growth Opportunities:
- As Spearbit grows, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a leadership role within the marketing team.
- The candidate may have the chance to work on high-impact campaigns and projects that contribute to the company's success in the crypto and Web3 space.
ASSUMPTION: The Marketing Manager role at Spearbit offers growth opportunities as the company expands and the marketing team evolves. The ideal candidate will be eager to take on new challenges and help shape the team's future.
🌍 Location & Work Environment
Office Type: Remote-first company with no physical office location specified.
Office Location(s): Anywhere (remote work)
Geographic Context:
- Spearbit operates in the global crypto and Web3 ecosystem, with a remote workforce that can be based anywhere in the world.
- The company's target audience is crypto-native users, developers, and communities, which may have different expectations and behaviors compared to traditional markets.
Work Schedule: Full-time (40 hours per week), with flexibility for a remote worker. The work schedule may vary depending on the candidate's time zone and the team's needs.
ASSUMPTION: Spearbit is a remote-first company, which means the Marketing Manager can work from anywhere in the world. The candidate should be comfortable working independently and managing their time effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical writing test or case study
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Writing and editing skills
- Understanding of the crypto and Web3 ecosystem
- Cultural fit with Spearbit's values and work style
- Ability to manage multiple projects independently
Application Tips:
- Tailor your resume and cover letter to highlight your experience in the crypto and Web3 space, as well as your writing and editing skills.
- Prepare for the technical writing test or case study by brushing up on your knowledge of the crypto and Web3 ecosystem and practicing your writing skills.
- Research Spearbit's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role during the interview process.
ATS Keywords: Marketing, Content Creation, Writing, Editing, Web3, Crypto, Campaign Execution, Marketing Operations, Product Marketing, Data Analysis, Collaboration, Attention to Detail, Organizational Skills, Technical Understanding, Community Engagement, Fast-Paced Environment
ASSUMPTION: The application process for the Marketing Manager role at Spearbit may include a technical writing test or case study to assess the candidate's writing and editing skills, as well as their understanding of the crypto and Web3 ecosystem.
🛠️ Tools & Technologies
- Webflow
- Figma
- Notion
- HubSpot
- Blockchain analytics platforms
ASSUMPTION: The Marketing Manager may be expected to use various tools and technologies to create and manage marketing content, campaigns, and operations. Familiarity with these tools is preferred but not always required.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Ambiguity
- Web3-native voice and tone
Work Style:
- Self-starter with strong organizational skills
- Comfortable working in a fast-paced environment
- Ability to manage multiple projects independently
- Collaborative and able to translate complex ideas for both internal and external audiences
Self-Assessment Questions:
- Do you have a strong understanding of the crypto and Web3 ecosystem, including protocols, security concerns, user behavior, and community expectations?
- Are you comfortable working in a fast-paced environment and managing multiple projects independently?
- Do you have excellent writing and editing skills, with the ability to craft content that is technically accurate, engaging, and aligned with Web3-native voice and tone?
ASSUMPTION: Spearbit values quality, ambiguity, and the ability to speak the language of Web3. The ideal candidate for the Marketing Manager role will share these values and be comfortable working in a fast-paced environment with a strong focus on content creation and marketing.
⚠️ Potential Challenges
- The role may require the Marketing Manager to work on multiple projects simultaneously, which can be challenging in a fast-paced environment.
- The crypto and Web3 ecosystem is constantly evolving, which may require the Marketing Manager to stay updated on industry trends and adapt their strategies accordingly.
- The role may involve collaborating with cross-functional teams, which can present challenges in terms of communication and coordination.
- The remote work arrangement may present challenges in terms of time management, self-motivation, and maintaining work-life balance.
ASSUMPTION: The Marketing Manager role at Spearbit presents various challenges, including managing multiple projects, staying updated on industry trends, collaborating with cross-functional teams, and working remotely. The ideal candidate will be comfortable tackling these challenges and thriving in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in the crypto and Web3 space, the Marketing Manager role at Spearbit places a strong emphasis on content creation and the ability to speak the language of Web3.
- The role requires a deep understanding of the crypto ecosystem and the ability to create engaging content for crypto-native audiences.
- Career progression in this role may involve taking on additional responsibilities or advancing to a leadership role within the marketing team as Spearbit grows.
ASSUMPTION: The Marketing Manager role at Spearbit is unique in its focus on content creation and the crypto and Web3 ecosystem. The ideal candidate will have experience in this space and be eager to create engaging content for crypto-native audiences.
📝 Sample Projects
- Creating a blog post series that explains complex Web3 concepts to crypto-native users
- Developing social media content that promotes Spearbit's security products and ecosystem partnerships
- Collaborating with product and engineering teams to turn technical updates into digestible, engaging content for crypto-native developers, builders, and users
ASSUMPTION: The Marketing Manager role at Spearbit involves creating engaging content for crypto-native audiences, promoting the company's security products and ecosystem partnerships, and collaborating with cross-functional teams to create product content.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Marketing Manager role fits within it?
- How does Spearbit support the professional growth and development of its employees?
- What are the most challenging aspects of working in a remote environment for the Marketing Manager role?
- How does Spearbit approach collaboration and communication with cross-functional teams?
- What are the key priorities for the Marketing Manager role in the first 30, 60, and 90 days?
ASSUMPTION: The ideal candidate for the Marketing Manager role at Spearbit will be curious about the team structure, professional growth opportunities, remote work challenges, cross-functional collaboration, and key priorities for the role. Asking these questions during the interview process will help the candidate better understand the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in the crypto and Web3 space, as well as your writing and editing skills.
- Prepare for the technical writing test or case study by brushing up on your knowledge of the crypto and Web3 ecosystem and practicing your writing skills.
- Research Spearbit's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role during the interview process.
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
