C

Marketing Manager

Critical Software
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Critical Software

πŸ”Ή Location: Lisbon, Lisboa, Portugal

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 13, 2025

πŸ”Ή Experience Level: Mid-Senior level (3-5 years)

πŸ”Ή Remote Status: On-site (Lisbon, Portugal)

πŸš€ Job Overview

Key aspects of this role include:

  • Attracting top talent through innovative campaigns
  • Inspiring internal teams with engaging stories and experiences
  • Leading the brand journey across various platforms
  • Managing marketing operations effectively
  • Collaborating with cross-functional teams to achieve marketing goals

ASSUMPTION: This role requires a strategic mindset with a balance of creativity and analytical skills. The ideal candidate will have experience in tech or fast-paced industries and be comfortable working in a dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing strategies to attract top talent

βœ… Create internal campaigns to engage and motivate employees

βœ… Define and maintain the company's brand voice and messaging

βœ… Manage external and internal communications, including events and digital platforms

βœ… Prepare leaders for public speaking engagements and secure speaking opportunities

βœ… Develop and implement crisis communication plans

βœ… Oversee marketing operations, including budget management and team leadership

βœ… Plan and execute events that showcase the company's brand and culture

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and operational management. Strong project management skills and the ability to work well under pressure are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of marketing experience in tech or fast-paced industries

Required Skills:

  • Proven track record in marketing, with a focus on employer branding and internal communications
  • Excellent communication and presentation skills
  • Strong strategic planning and project management skills
  • Fluency in English
  • Collaborative spirit and ability to work well in a team
  • Passion for storytelling, people, and purpose

Preferred Skills:

  • Experience with marketing automation tools
  • Familiarity with the tech industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in tech or related industries, as well as those with a strong portfolio demonstrating their creative and strategic abilities, will be particularly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (based on experience and industry standards for mid-senior level marketing roles in Lisbon)

Benefits:

  • Creativity and flexibility in work environment
  • Wellbeing initiatives and focus on work-life balance
  • Opportunities for growth and leadership
  • Modern, cozy offices

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Lisbon. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Critical Software operates in the Information Technology & Services sector, focusing on software development, testing, and cybersecurity for various industries, including aerospace, automotive, and healthcare.

Company Size: Critical Software has 1,001-5,000 employees, providing ample opportunities for collaboration and growth. As a mid-sized company, it offers a more personal work environment compared to larger enterprises while still providing diverse project exposure.

Founded: 1998, in Coimbra, Portugal. The company has since expanded to multiple locations worldwide, including Lisbon, Menlo Park (California), Southampton (UK), and Munich (Germany).

Company Description:

  • Critical Software is a Benefit Corporation, committed to positive social and environmental impact alongside profit
  • The company values engineering excellence, collaboration, and a strong company culture
  • Critical Software works with leading global companies in various industries, providing trusted and transformative technologies

Company Specialties:

  • Cyber Security
  • Digital Transformation
  • Safety Management
  • Testing
  • Systems & Software Development

Company Website: http://www.criticalsoftware.com

ASSUMPTION: Critical Software's commitment to being a Benefit Corporation reflects its dedication to sustainability and social responsibility, which may appeal to candidates who value working for a company that prioritizes positive impact.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and HR.

Work Arrangement: On-site in Lisbon, Portugal, with flexibility for remote work as needed

Growth Opportunities:

  • Potential to lead and mentor junior marketing team members
  • Opportunities to work on diverse projects across various industries
  • Career progression within the marketing department or related fields

ASSUMPTION: This role offers growth opportunities through leadership, project diversity, and potential career progression within the marketing department or related fields.

🌍 Location & Work Environment

Office Type: Modern, cozy offices designed to foster creativity and collaboration

Office Location(s): Lisbon, Portugal

Geographic Context:

  • Lisbon is the capital and largest city of Portugal, known for its vibrant culture, historic sites, and coastal location
  • The city offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and a growing tech industry
  • Lisbon is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Lisbon's vibrant culture, high quality of life, and growing tech industry may appeal to candidates seeking a dynamic work environment in an exciting European city.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • On-site interview with the hiring manager and relevant team members
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Marketing strategy and creativity
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume to highlight relevant marketing experience, skills, and achievements
  • Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
  • Showcase your portfolio or provide examples of your marketing campaigns, if applicable
  • Research the company and industry to demonstrate your knowledge and interest

ATS Keywords: Marketing, Employer Branding, Internal Communications, Strategic Planning, Project Management, Event Planning, Brand Voice, Crisis Communications, Tech Industry, Lisbon

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the hiring manager's availability. It is essential to be prepared for a range of interview formats and questions.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Project management software (e.g., Asana, Trello)
  • Design tools (e.g., Canva, Adobe Creative Suite)
  • Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with marketing automation tools, project management software, and design tools will be beneficial for this role, as they are commonly used in marketing departments.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Engineering Excellence
  • Collaboration
  • Strong Company Culture

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you align with Critical Software's commitment to engineering excellence and collaboration?
  • How do you approach creating engaging content that resonates with both internal and external audiences?
  • How do you balance creativity with strategic planning and project management?

ASSUMPTION: Candidates who demonstrate a strong alignment with Critical Software's company values and work style will be well-suited to this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to a dynamic work environment with changing priorities
  • Balancing the needs of internal and external stakeholders
  • Working in a fast-paced, results-driven environment

ASSUMPTION: These challenges are inherent to marketing roles, particularly in tech or fast-paced industries. Successful candidates will be able to thrive in this environment and demonstrate strong project management and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on employer branding and internal communications compared to traditional marketing roles, which may require a different skill set and mindset
  • In the tech industry, marketing roles often involve a high degree of creativity, innovation, and adaptability
  • Career progression in marketing may involve moving into specialized roles, such as product marketing or demand generation, or taking on leadership responsibilities

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other marketing positions in the tech industry. Understanding the potential career paths and specializations within marketing can help candidates determine if this role is the right fit for their long-term goals.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to attract top talent for a specific role or department
  • Creating an internal communications strategy to engage and motivate employees during a company-wide initiative
  • Managing an event that showcases the company's brand and culture to external stakeholders

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Manager may be involved in, from strategic planning to creative execution and operational management.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing team structure and how this role fits within it?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the most significant marketing challenges facing the company in the next 12-24 months, and how can this role address them?
  • How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
  • What is the company's approach to work-life balance, and how does it support employees' wellbeing?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the marketing team's priorities and challenges. Asking thoughtful questions demonstrates the candidate's interest and engagement with the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant marketing experience, skills, and achievements
  • Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
  • If applicable, showcase your portfolio or provide examples of your marketing campaigns
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.