📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Aston Carter
🔹 Location: Austin, Texas
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading a dynamic team of digital marketing professionals
- Developing and implementing digital engagement strategies
- Championing user experience and driving data-driven initiatives
- Collaborating with cross-functional teams to enhance brand goals
ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on digital marketing expertise.
📋 Key Responsibilities
✅ Guide and mentor team members to achieve personal and organizational goals
✅ Foster a collaborative and inclusive environment aligned with core values
✅ Collaborate with leaders to develop and implement a digital roadmap
✅ Ensure digital channels reflect brand voice and values
✅ Lead SEO efforts and improve website usability
✅ Utilize data analytics to optimize digital experiences and campaigns
✅ Act as a liaison between digital, brand, analytics, IT, and retail teams
✅ Manage vendor relationships and oversee budget planning
✅ Uphold internal policies and regulatory requirements
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on digital marketing tasks.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in marketing, finance, computer science, engineering, or related fields
Experience: At least 5 years of experience in digital marketing or digital product management, with a minimum of 3 years in a leadership role
Required Skills:
- Deep understanding of digital marketing, personalization, and campaign strategy
- Proficiency in data analysis, Microsoft Office, and digital tools
- Strong communication, presentation, and editing abilities
Preferred Skills:
- Bilingual Spanish/English
- Experience with Cloud Computing Platforms and Personalization
- Proficiency in JavaScript, HTML, and SQL
- Experience leading technical projects and platform integrations
- Agency experience
ASSUMPTION: Given the role's requirements, candidates should have a strong background in digital marketing, leadership, and data analysis.
💰 Compensation & Benefits
Salary Range: $120,000.00 - $131,000.00/yr
Benefits:
- Financial Wellness & Perks (Advance Payroll Access, Exclusive Discounts, Tax Assistance, Estate Planning Tools)
- Member-Focused Programs (Promotions & Contests, Educational Resources)
- Workplace Culture (Values-driven culture, Collaborative & Inclusive Environment, Support for Personal & Professional Growth)
Working Hours: Monday to Friday, 8am-5pm
ASSUMPTION: The salary range is based on the provided information and industry standards for a Marketing Manager role with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 1,001-5,000 employees
Founded: 1997
Company Description:
- Provides world-class corporate talent solutions to thousands of clients across the globe
- Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions
- Serves many of the Fortune 500 companies
Company Specialties:
- Accounting and Finance
- Business Support
- Strategy
- Change & Transformation
- Operations
- Banking and Financial Services
- Administrative
- Human Resources
- Talent Acquisition
- Procurement
- and Supply Chain
Company Website: http://www.astoncarter.com
ASSUMPTION: Aston Carter is a well-established company with a broad range of expertise in various professional services.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to advance to a Director or VP level role
- Chance to lead and mentor a team, developing leadership skills
- Opportunity to work on diverse digital marketing projects and campaigns
ASSUMPTION: This role offers growth opportunities through team leadership, project variety, and potential career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site, 2 days remote)
Office Location(s): Austin, Texas
Geographic Context:
- Austin is known for its vibrant tech industry and high quality of life
- The office is located in a central area with access to cafes, coffee machines, drink machines, and a game room
- The work environment is collaborative and inclusive, with a focus on personal and professional growth
Work Schedule: Monday to Friday, 8am-5pm
ASSUMPTION: The hybrid work arrangement and central office location offer a good balance between work-life integration and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategy
- Leadership skills and team management
- Data analysis and problem-solving abilities
- Communication and presentation skills
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor your resume and cover letter to emphasize leadership and team management skills
- Prepare examples of digital marketing campaigns or projects you've led
ATS Keywords: Digital Marketing, Leadership, Email Campaigns, Website Optimization, Social Media, Data Analysis, SEO, Personalization, Cloud Computing, JavaScript, HTML, SQL
ASSUMPTION: The application process may involve multiple interviews and assessments focused on digital marketing expertise and leadership skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software)
- Programming languages (JavaScript, HTML, SQL) - preferred but not required
ASSUMPTION: Proficiency in Microsoft Office Suite and digital marketing tools is essential for this role. Programming languages are a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Service
- Innovation
- Integrity
Work Style:
- Collaborative
- Inclusive
- Focused on personal and professional growth
Self-Assessment Questions:
- Do you align with Aston Carter's core values of service, innovation, and integrity?
- Are you comfortable working in a hybrid office environment with a focus on collaboration and inclusion?
- Do you have a personal work style that emphasizes growth and continuous learning?
ASSUMPTION: Candidates should assess their fit with Aston Carter's values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning with hands-on digital marketing tasks
- Adapting to a hybrid work environment and maintaining productivity
- Keeping up with the latest digital marketing trends and tools
ASSUMPTION: These challenges are common in digital marketing leadership roles and can be addressed through effective team management, continuous learning, and adaptability.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position places a stronger emphasis on team leadership and mentoring
- Industry-specific context: Aston Carter's focus on professional services requires a strong understanding of B2B marketing strategies
- Career path comparison: This role offers growth opportunities to advance to a Director or VP level within the marketing department
ASSUMPTION: This role differs from other Marketing Manager positions in its emphasis on team leadership and offers unique growth opportunities within Aston Carter's professional services focus.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Leading a team to optimize website usability and improve SEO rankings
- Managing email campaigns to increase open rates and conversions
ASSUMPTION: These sample projects reflect the diverse range of digital marketing tasks and leadership responsibilities required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as IT and retail?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does Aston Carter support work-life balance for its employees?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, challenges, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience, leadership skills, and alignment with Aston Carter's values
- Prepare examples of digital marketing campaigns or projects you've led
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
