📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: eBay
🔹 Location: Prague, Czechia
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site (Prague, Czechia)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global lifecycle marketing programs to increase customer engagement and long-term value.
- Collaborating with cross-functional teams to create and implement high-quality customer experiences.
- Using data-driven insights to measure and optimize campaign performance.
- Expanding program reach to new markets and channels, and optimizing existing programs.
ASSUMPTION: This role requires a strong understanding of CRM and e-commerce, as well as excellent project management and communication skills. Experience in a similar role or industry is preferred.
📋 Key Responsibilities
✅ Own the strategy, execution, and optimization of global lifecycle marketing programs.
✅ Collaborate with internal teams to develop and implement high-quality customer experiences.
✅ Use data-driven insights to measure and optimize campaign performance.
✅ Expand program reach to new markets and channels, and optimize existing programs.
✅ Manage multiple initiatives simultaneously in a fast-paced environment.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and organization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 3 years of relevant experience in CRM, preferably in e-commerce or retail.
Required Skills:
- Excellent communication and collaboration skills.
- Strong project management skills.
- Demonstrated ability to develop and implement successful marketing strategies.
- Creative, innovative mindset.
- Passion for customer excellence.
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, Adobe Campaign).
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between 150,000 CZK and 250,000 CZK per year, based on industry standards for a Marketing Manager role in Prague, Czechia. This is an estimate and the actual salary may vary based on factors such as experience and performance.
Benefits:
- Health, dental, and vision insurance.
- 401(k) matching.
- Paid time off (vacation, sick, and holidays).
- Employee discounts on eBay purchases.
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Some flexibility may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the actual salary offered by eBay. Benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: eBay is a global e-commerce and technology company, connecting millions of buyers and sellers worldwide.
Company Size: eBay has over 10,000 employees globally, providing a large and diverse work environment.
Founded: eBay was founded in 1995 and has since grown into a multinational corporation.
Company Description:
- eBay connects people and builds communities to create economic opportunity for all.
- The company empowers millions of buyers and sellers in more than 190 markets around the world.
- eBay is committed to pushing boundaries and reinventing the future of e-commerce for enthusiasts.
Company Specialties:
- E-commerce platform and services.
- Technology and innovation.
- Global marketplaces.
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience).
Reporting Structure: This role reports to the Team Lead of the Horizontal Lifecycle Team within the Global Marketing | Global CRM department.
Work Arrangement: On-site in Prague, Czechia, with the possibility of occasional remote work.
Growth Opportunities:
- Expanding program reach to new markets and channels.
- Developing and implementing new programs to increase customer engagement.
- Potential career progression within the Global Marketing | Global CRM department or other eBay divisions.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: eBay's Prague office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (global headquarters); Prague, Czechia (European headquarters).
Geographic Context:
- Prague, Czechia, offers a high quality of life, with a rich cultural scene, affordable cost of living, and easy access to nature and outdoor activities.
- The city is well-connected by public transportation, making it easy to commute to the office.
- Prague is a major hub for technology and innovation, with a thriving startup ecosystem.
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with some flexibility for remote work.
ASSUMPTION: eBay's Prague office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-depth interview with the team lead and other team members.
- Final interview with the director of the Global Marketing | Global CRM department.
Key Assessment Areas:
- Problem-solving skills and strategic thinking.
- Communication and collaboration skills.
- Cultural fit and alignment with eBay's values.
- Technical skills and knowledge of CRM and marketing strategies.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of eBay's business and the global marketing landscape.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: CRM, lifecycle marketing, customer engagement, campaign optimization, project management, cross-functional collaboration, global markets, data-driven insights.
ASSUMPTION: eBay's interview process is designed to assess your skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Adobe Campaign).
- Marketing automation tools (e.g., Marketo, HubSpot).
- Data analysis and visualization tools (e.g., Tableau, Google Analytics).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's global standards.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Ingenuity.
- One eBay.
- Inclusion.
- Sustainability.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Innovative and creative.
- Adaptable and responsive to change.
Self-Assessment Questions:
- How do you embody eBay's customer obsession value in your work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
- How do you approach collaboration and knowledge-sharing with team members and stakeholders?
ASSUMPTION: eBay's company culture emphasizes collaboration, innovation, and a customer-centric approach to work.
⚠️ Potential Challenges
- The global nature of the role may require working with teams in different time zones and managing cultural differences.
- The fast-paced environment may present challenges in managing multiple projects and deadlines.
- The role may require occasional travel to eBay's global headquarters in San Jose, CA, or other international offices.
- The competitive nature of the e-commerce industry may present challenges in maintaining market share and customer engagement.
ASSUMPTION: These potential challenges are common in global, fast-paced environments and can be managed effectively with strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- Compared to a traditional marketing manager role, this position has a stronger focus on global markets and lifecycle marketing strategies.
- In the e-commerce industry, this role is similar to those found in other global marketplaces or retail companies, with a focus on customer engagement and retention.
- Career progression in this role may lead to senior marketing management positions, global marketing director roles, or other strategic leadership roles within eBay or the broader e-commerce industry.
ASSUMPTION: This role offers a unique blend of global marketing experience and lifecycle marketing strategy, providing a strong foundation for career growth in the e-commerce industry.
📝 Sample Projects
- Developing and executing a global welcome series campaign to engage new customers and drive long-term value.
- Optimizing the customer birthday program to increase engagement and conversions across multiple markets.
- Expanding the customer loyalty program to new markets and channels, such as mobile and social media.
ASSUMPTION: These sample projects are based on typical lifecycle marketing programs and may vary based on the specific needs and goals of the team and the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Marketing | Global CRM department?
- How does this role contribute to eBay's overall business strategy and growth objectives?
- What are the most significant challenges facing the Customer Lifecycle team in the next 12-24 months, and how can this role help address them?
- How does eBay support the professional development and growth of its employees, particularly in the marketing department?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
