Key aspects of this role include:
- Developing and delivering marketing strategies for Corner Corner, a hybrid venue in London.
- Managing multi-channel campaigns to drive venue awareness, footfall, private hire leads, cultural event attendance, and F&B sales.
- Collaborating with various stakeholders, including Broadwick, KERB, cultural programmers, venue partners, and on-site teams.
- Overseeing content strategy, digital marketing efforts, and on-site activations.
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on creating engaging experiences for diverse audiences.
π Key Responsibilities
- Strategic Planning & Campaign Delivery
- Develop and deliver the overarching marketing plan for Corner Corner, working across B2C and B2B channels.
- Manage multi-channel campaigns that drive venue awareness, footfall, private hire leads, cultural event attendance, and F&B sales.
- Project manage key moments: launches, partnerships, campaigns, and on-site activations.
- Align activity with broader Broadwick and KERB marketing calendars.
- Content & Digital Marketing
- Develop content strategy and own the content calendar across social, email, digital, and print.
- Create compelling copy and storytelling across all platforms, adapting tone to suit channels and audiences.
- Oversee production of photo/video content and design briefs, working closely with in-house and freelance creatives.
- Schedule and manage content across Instagram, LinkedIn, TikTok, and other key platforms.
- Email, CRM & Website
- Plan, write, and deliver engaging newsletters to B2B and B2C audiences.
- Grow and segment Corner Corner's subscriber database.
- Own the Corner Corner website, ensuring content is current, SEO-optimized, and driving conversions.
- Paid Media & Analytics
- Plan and manage paid social campaigns with clear KPIs.
- Use Google Analytics, Meta Business Suite, and CRM data to monitor and report on performance.
- Provide regular reports with insights and recommendations.
- On-site, Partnerships & Press
- Lead on local marketing β leafleting, OOH, event signage, and experiential marketing.
- Work with PR agencies to deliver impactful press coverage and manage influencer partnerships.
- Collaborate with venue partners to co-market their presence (e.g., KERB vendors, cultural programmers, corporate clients).
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work effectively with multiple stakeholders.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: Proven experience (2-5 years) delivering B2B and B2C marketing campaigns for venues, events, or food & drink brands.
- Required Skills:
- Highly organized project manager with strong multitasking skills and attention to detail.
- Confident copywriter and content creator, able to brief designers and creatives clearly.
- Hands-on experience with email platforms (e.g., Mailchimp), CMS, Meta Ads, and Google Analytics.
- Comfortable working in a fast-paced, collaborative environment with multiple stakeholders.
- Strong understanding of London's cultural, hospitality, or food scene.
- A strategic doer: you can zoom out to plan and zoom in to execute.
- Collaborative, but happy to work autonomously.
- Proactive and adaptable β with the hustle to make things happen.
- Passionate about food, culture, and creating community.
Preferred Skills:
- Basic design/editing skills using Canva, Adobe, or similar.
- Experience working with or within hybrid, multi-use venues.
- A passion for storytelling, with a creative flair and visual sensibility.
π° Compensation & Benefits
- Salary Range: Β£35,000 - Β£45,000 per annum (based on experience and industry standards for a Marketing Manager role in London)
- Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development within a dynamic and expanding company.
- A vibrant and creative work environment in a unique hybrid venue.
- Working Hours: Full-time, Monday to Friday, with occasional weekend work for events.
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in London, considering the experience level and the size of the company.
π Applicant Insights
π Company Context
- Industry: Real Estate, with a focus on entertainment and venue management.
- Company Size: Medium (201-500 employees)
- Founded: 2010
- Company Description: Broadwick is a multifaceted international company that creates, develops, owns, and operates a diverse portfolio of venues, spaces, events, and experiences. They strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas, and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.
- Company Specialties: Entertainment, big ideas, events, creative, fashion, music, strategy, production, culture, marketing, content creation, campaigns, brand experience, broadcast, design, production design, venues, festivals, and travel.
π Role Analysis
- Career Level: Intermediate (2-5 years of experience)
- Reporting Structure: Reports directly to the General Manager β KERB @ Corner Corner.
- Work Arrangement: On-site, with occasional remote work for meetings and events.
- Growth Opportunities: Potential for career progression within the growing Broadwick group, as the company expands its portfolio of venues and experiences.
- Typical Process: Online application submission β Phone/Video screen β In-person interview β Final decision.
- Key Assessment Areas: Marketing strategy, campaign management, content creation, digital marketing, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Showcase your understanding of the London cultural scene and your passion for food and community.
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
π οΈ Tools & Technologies
- Google Analytics
- Meta Business Suite (Facebook Ads Manager)
- Mailchimp or similar email platforms
- CMS (Content Management System)
- Canva or Adobe Creative Suite (basic design/editing skills)
- Microsoft Office Suite (Word, Excel, PowerPoint)
π Cultural Fit Considerations
- Company Values: Creativity, collaboration, innovation, community, and excellence.
- Work Style: Dynamic, fast-paced, collaborative, and adaptable.
- Self-Assessment Questions:
- How do you align with Broadwick's company values, particularly in the context of this role?
- How comfortable are you working in a fast-paced, collaborative environment with multiple stakeholders?
- How does your personal work style fit with the dynamic and creative atmosphere of Corner Corner?
β οΈ Potential Challenges
- Balancing strategic planning with hands-on execution in a fast-paced environment.
- Managing multiple stakeholders and ensuring consistent messaging across various channels.
- Adapting to the unique hybrid venue setting and its diverse range of offerings.
π Similar Roles Comparison
- Marketing Manager (Venue/F&B): This role is similar to a Marketing Manager in a venue or F&B setting, but with a focus on a hybrid venue that combines various offerings under one roof.
- Marketing Manager (Events): While this role involves event marketing, it also requires a broader focus on venue marketing, content creation, and digital marketing.
- Marketing Manager (Creative Agency): This role requires a similar balance of strategic planning and creative execution, but with a focus on a specific client or project, rather than an in-house venue.
π Sample Projects
- Developing and executing a launch campaign for a new event space within Corner Corner.
- Creating a targeted social media campaign to drive footfall and engagement for a specific KERB vendor.
- Managing a press event to showcase Corner Corner's unique offerings and attract local media coverage.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Broadwick and KERB?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for employees?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/jobs/1651617441).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
- Follow up with the hiring manager one week after submission to express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.