Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: PwC Greece

🔹 Location: Athens, Attica, Greece

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing initiatives and contributing to the development and execution of the company's marketing strategy
• Creating compelling marketing campaigns and managing the company's digital presence
• Collaborating with internal teams and external partners to ensure consistent messaging across all platforms
• Leading the creation and continuous improvement of product-related communication materials
• Strategically planning and overseeing the execution of corporate events, tradeshows, and marketing initiatives

ASSUMPTION: This role requires a strategic thinker with strong organizational skills and a proven track record in marketing to drive business growth and enhance brand awareness.

📋 Key Responsibilities

✅ Drives the creation and continuous improvement of product-related communication materials, including datasheets, brochures, installation instructions, and line drawings

✅ Leads the development of product and presentation materials, ensuring their effectiveness in supporting sales and business development efforts

✅ Strategically plans and oversees the execution of corporate events, tradeshows, and marketing initiatives to maximize brand visibility and engagement

✅ Travels nationally and internationally to support tradeshows, events, and key marketing initiatives

✅ Works closely with sales, product management, and engineering teams to ensure that marketing materials effectively communicate product value propositions

✅ Takes ownership of the company’s digital presence by updating websites and managing social media channels in line with corporate strategy

✅ Ensures that all marketing communications align with corporate goals, policies, and branding guidelines

✅ Acts as a key driver of innovation in marketing communications, bringing new ideas and approaches to enhance effectiveness and engagement

✅ Develops and implements strategic marketing communications plans to enhance brand positioning and business growth

✅ Manages relationships with PR agencies and external communication partners to ensure consistent messaging and media exposure

✅ Oversees and executes multi-channel marketing campaigns, ensuring alignment with business objectives

ASSUMPTION: This role requires a hands-on leader who can shape marketing strategy, drive innovation in product-related materials, and contribute to the company’s overall marketing vision.

🎯 Required Qualifications

Education: BSc in Marketing, Communications, Public Relations, or a relevant field

Experience: At least 5 years of experience in similar positions, with experience in a manufacturing or product distribution environment strongly preferred

Required Skills:

• Proficient in Adobe Design Suite (InDesign, Illustrator, Photoshop, Acrobat)
• Knowledge of HTML development is considered a plus
• Proficient in MS Office
• Excellent command of the English language; both written and oral
• Knowledge of the German language is considered a plus
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Strong problem-solving and decision-making abilities
• Accuracy and attention to detail

Preferred Skills:

• MSc in a relevant field

ASSUMPTION: Candidates with additional language skills and relevant industry experience may be given preference.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Manager role in Greece with 5-10 years of experience is €45,000 - €65,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM) and occasional travel for events and tradeshows

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: PwC Greece operates in the Business Consulting and Services industry, providing a range of services including audit, tax, and advisory services to clients across various sectors.

Company Size: PwC Greece is a large company with 1,001-5,000 employees, offering a structured work environment with ample opportunities for professional growth and development.

Founded: PwC is a multinational professional services network headquartered in London, UK. The Greek branch, PwC Greece, has been operating since 1924.

Company Description:

• PwC Greece is a member of the global network of PwC firms, providing services in audit, tax, and advisory to clients ranging from large multinational corporations to small and medium-sized enterprises
• The company is committed to building trust in society and solving important problems, with a focus on delivering quality services to its clients
• PwC Greece fosters a culture of collaboration, innovation, and continuous learning, providing employees with opportunities to grow both personally and professionally

Company Specialties:

• Audit & Assurance
• Tax & Legal
• Advisory
• Training

Company Website: http://www.pwc.gr

ASSUMPTION: PwC Greece offers a dynamic work environment with opportunities for professional growth and development, as well as a competitive benefits package.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution to drive marketing initiatives and contribute to the company's overall marketing vision.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar senior role within the marketing department and may oversee junior marketing team members or external partners.

Work Arrangement: This is an on-site, full-time position with occasional travel for events and tradeshows. The role may require working flexible hours to accommodate project deadlines and event schedules.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Head of Marketing
• Expanding responsibilities within the marketing department, such as leading a specific product line or brand
• Opportunities to work on international projects or with global teams, providing exposure to diverse markets and cultures

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: PwC Greece operates in modern, professional office spaces with a collaborative work environment.

Office Location(s): 65, Kifissias Avenue, Marousi, 15124, GR and 17, Ethnikis Antistaseos Street, Thessaloniki, 55134, GR

Geographic Context:

• Athens, the capital and largest city of Greece, is a vibrant metropolis with a rich history and diverse cultural scene
• The city offers a high quality of life, with numerous educational, recreational, and entertainment options
• Athens is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: Standard office hours (Monday-Friday, 8:00 AM - 5:00 PM) with occasional travel for events and tradeshows

ASSUMPTION: The work environment at PwC Greece is collaborative and inclusive, with a focus on supporting employees' professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or other team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Communication skills and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Provide specific examples of marketing campaigns you've led or contributed to, emphasizing results and impact
• Demonstrate your understanding of the company's industry and marketing goals in your application materials
• Prepare questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Marketing strategy, campaign execution, project management, stakeholder management, communication skills, cultural fit, marketing communications, brand awareness, event planning, product-related materials, Adobe Design Suite, HTML development, MS Office

ASSUMPTION: The application process at PwC Greece is competitive, and candidates should tailor their application materials to highlight their relevant marketing experience and skills.

🛠️ Tools & Technologies

• Adobe Design Suite (InDesign, Illustrator, Photoshop, Acrobat)
• HTML development tools (e.g., Dreamweaver, Sublime Text, Visual Studio Code)
• MS Office (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)

ASSUMPTION: Candidates should have proficiency in the required tools and technologies, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity
• Make a difference
• Work together
• Reimagine the possible

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback and continuous learning
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do you align with PwC's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
• How do you approach working collaboratively with diverse teams, and can you share an example of a successful team project you've led or contributed to?
• How do you stay organized and manage multiple projects and deadlines, and can you provide an example of a time when you successfully managed a complex project?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with PwC's values and work style, as well as a willingness to collaborate and adapt in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines, requiring strong organizational skills and time management
• Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills
• Adapting to a fast-paced and ever-changing work environment, requiring flexibility and a willingness to learn
• Occasional travel for events and tradeshows, which may disrupt personal schedules and routines

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a strong emphasis on strategic planning and innovation, requiring candidates to bring fresh ideas and approaches to enhance marketing effectiveness and engagement
• In the manufacturing industry, this role requires a strong understanding of product-related materials and the ability to work closely with sales, product management, and engineering teams to ensure effective communication of product value propositions
• Career progression in this role may involve expanding responsibilities within the marketing department or moving into a senior marketing role, such as Marketing Director or Head of Marketing

ASSUMPTION: Candidates should research similar roles and the industry to gain a better understanding of the unique aspects of this position and how it compares to other marketing roles.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product, resulting in a 20% increase in sales within the first three months
• Managing the company's digital presence, including updating websites and managing social media channels, to improve online engagement by 30% within six months
• Leading the creation and continuous improvement of product-related communication materials, resulting in a 15% increase in sales inquiries from potential customers

ASSUMPTION: Candidates should provide specific examples of marketing projects they've led or contributed to, emphasizing results and impact, to demonstrate their qualifications for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other departments and stakeholders?
• How does PwC support the professional growth and development of its employees, particularly in the marketing department?
• What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
• How does PwC measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company, as well as their understanding of the marketing goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/okzFw1QCtAGF3spCEBYiu6/marketing-manager-in-athens-at-pwc-greece
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
• Prepare questions to ask during the interview to showcase your interest in the role and the company
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.