Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Onni Group of Companies

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of multi-channel marketing campaigns for residential and commercial properties across key U.S. markets.
• Collaboration with various teams to develop tailored messaging and support brand development across different markets.
• Management of ongoing marketing support for occupied communities, including resident retention efforts, events, and communications.
• Creative development and content production, ensuring consistent brand voice and visual identity across all properties and marketing channels.
• Project coordination and vendor management, overseeing production timelines, coordinating approvals, and managing marketing budgets and project schedules.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in managing marketing initiatives for both residential and commercial properties.

📋 Key Responsibilities

✅ Lead the creation and execution of multi-channel marketing campaigns for residential and commercial properties across key U.S. markets (Phoenix, Los Angeles, Chicago, Seattle).

✅ Align marketing strategies with leasing and sales goals; track performance and report on ROI across digital and offline efforts.

✅ Partner with leasing, development, and asset management teams to develop tailored messaging and positioning for each property.

✅ Support brand development and long-term portfolio positioning across property types and markets.

✅ Develop and implement go-to-market strategies for lease-ups, stabilized multifamily assets, and commercial listings (retail, office).

✅ Manage ongoing marketing support for occupied communities, including resident retention efforts, events, and communications.

✅ Maintain and update property websites to reflect current availability, promotions, and accurate branding.

✅ Oversee all public-facing review platforms (Google, Yelp, Apartments.com, etc.), ensuring timely and professional responses in alignment with brand tone.

✅ Coordinate commercial marketing efforts including collateral, signage, broker outreach, and listing maintenance.

✅ Maintain quarterly updates of commercial space availability and corresponding marketing materials.

✅ Direct the development of creative marketing assets including ads, brochures, renderings, video content, floor plans, and signage.

✅ Ensure consistent brand voice and visual identity across all properties and marketing channels.

✅ Collaborate with internal designers and external creative vendors (graphic designers, photographers, videographers, signage providers).

✅ Manage customer journeys using CRM tools (e.g., Yardi/RentCafe), including automated email campaigns and audience segmentation.

✅ Support and contribute to paid media strategies across social media, Google Ads, ILS platforms, and display networks.

✅ Optimize web presence with SEO best practices, landing page enhancements, and regular content updates.

✅ Manage external vendor relationships across print, digital, signage, photo/video, and fabrication.

✅ Oversee production timelines, coordinate approvals, and manage marketing budgets and project schedules.

✅ Serve as the marketing liaison to development, leasing, construction, and property management teams.

✅ Assist in public relations and community engagement where applicable.

✅ Support internal team initiatives with campaign reporting, presentations, and performance insights.

✅ Maintain internal marketing archives, documentation, and asset libraries.

✅ Assist with leadership presentations, analytics summaries, and performance recaps.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: A minimum of 5-10 years of experience in marketing, with at least 3 years in a management role. Proven experience in real estate marketing is preferred.

Required Skills:

• Proven experience in strategic planning and campaign management.
• Strong communication and presentation skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Familiarity with CRM tools (e.g., Yardi/RentCafe) and marketing automation platforms.
• Experience with SEO best practices and digital marketing strategies.
• Proficient in Microsoft Office Suite and Adobe Creative Suite.
• Ability to work independently and in a team environment.

Preferred Skills:

• Experience in real estate marketing, with a focus on multifamily and commercial properties.
• Fluency in Spanish (both written and verbal).
• Experience with property management software (e.g., Yardi, MRI).
• Knowledge of the local real estate market and trends.

ASSUMPTION: Candidates with experience in real estate marketing and a strong background in strategic planning and campaign management will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and market rates for marketing managers in the real estate industry in Phoenix, Arizona).

Benefits:

• Health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee assistance program.
• Tuition reimbursement and professional development opportunities.
• Company-paid life and disability insurance.

Working Hours: This position operates in a professional office setting in Phoenix, AZ, with occasional property site visits or attendance at marketing events. Travel to other markets may occur on a limited basis. The standard workweek is Monday through Friday, 8:30 AM to 5:30 PM, with a 30-minute lunch break.

ASSUMPTION: The salary range provided is an estimate based on market rates for marketing managers in the real estate industry in Phoenix, Arizona. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 501-1,000 employees

Founded: 1960

Company Description:

• Onni is a real estate development and property management company with over 50 years of experience.
• The company specializes in the development of residential, commercial, and retail properties across North America.
• Onni is committed to quality construction, innovation, sustainability, and customer satisfaction.

Company Specialties:

• Residential Development
• Commercial Development
• Property Management

Company Website: https://www.onni.com/

ASSUMPTION: Onni is a well-established real estate company with a strong track record of delivering high-quality developments. The company's expertise spans across North American cities such as Los Angeles, Seattle, Chicago, Phoenix, Toronto, and Vancouver.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth within the company.

Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with various teams, including leasing, development, asset management, construction, and property management.

Work Arrangement: This is an on-site position with occasional travel to other markets. The role may require property site visits or attendance at marketing events.

Growth Opportunities:

• Potential for advancement to a senior marketing role or a similar position in another market.
• Opportunities for professional development and training.
• Exposure to various aspects of real estate marketing and the chance to work on diverse projects.

ASSUMPTION: This role offers opportunities for career growth and professional development within the company. Candidates with strong marketing skills and a desire to learn and grow in the real estate industry will be well-suited for this position.

🌍 Location & Work Environment

Office Type: Corporate office setting

Office Location(s): Phoenix Corporate Office - 150

Geographic Context:

• The Phoenix office is located in the heart of the city, providing easy access to various amenities and transportation options.
• Phoenix offers a warm, desert climate with plenty of sunshine throughout the year.
• The city is known for its vibrant arts and culture scene, as well as its numerous outdoor recreation opportunities.

Work Schedule: The standard workweek is Monday through Friday, 8:30 AM to 5:30 PM, with a 30-minute lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Phoenix office provides a professional and collaborative work environment. The city offers a high quality of life with numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website.
• Phone or video screening with the HR department.
• In-person or video interview with the hiring manager and/or team members.
• Final interview with senior leadership.
• Background check and reference check.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Project management and organizational skills.
• Technical skills, including proficiency in CRM tools, marketing automation platforms, and digital marketing strategies.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with strategic planning, campaign management, and project coordination in detail.
• Demonstrate your understanding of the real estate industry and Onni's business model.
• Prepare questions to ask the interviewer about the company, the team, and the role.

ATS Keywords: Marketing Manager, Real Estate Marketing, Strategic Planning, Campaign Management, Project Coordination, CRM, Digital Marketing, SEO, Brand Development, Property Management, Leasing, Development, Asset Management, Construction

ASSUMPTION: The application process for this role is competitive, and candidates with relevant experience and strong skills in strategic planning, campaign management, and project coordination will have the best chance of success.

🛠️ Tools & Technologies

• CRM tools (e.g., Yardi/RentCafe)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Digital marketing tools (e.g., Google Analytics, Google Ads, SEO platforms)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience in these areas will be well-suited for the position.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty and integrity in all aspects of our business.
• Quality: Delivering high-quality products and services that exceed customer expectations.
• Innovation: Continuously seeking new and better ways to do things.
• Sustainability: Committing to environmentally responsible practices in our operations and developments.
• Community: Building strong, lasting relationships with our customers, partners, and the communities in which we operate.

Work Style:

• Collaborative: Working closely with various teams to achieve common goals.
• Adaptable: Being open to change and able to pivot when necessary.
• Results-driven: Focusing on delivering measurable outcomes and achieving success.
• Customer-focused: Prioritizing the needs and preferences of our customers in all that we do.

Self-Assessment Questions:

• Do you align with Onni's company values, and how have you demonstrated these values in your previous roles?
• How do you approach working with diverse teams, and can you provide an example of a successful collaboration?
• Describe your preferred work style, and how do you adapt to different work environments?

ASSUMPTION: Candidates who align with Onni's company values and demonstrate a strong work ethic, adaptability, and a customer-focused mindset will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and competing priorities.
• Balancing the needs and preferences of various stakeholders, including leasing, development, asset management, and property management teams.
• Adapting to changes in the real estate market and adjusting marketing strategies accordingly.
• Working with external vendors and managing project timelines, approvals, and budgets.

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Candidates with experience in real estate marketing and a proven track record of success in similar roles will be well-suited for this position.

📈 Similar Roles Comparison

• Marketing Manager (Real Estate) vs. Marketing Manager (Consumer Goods):
• Real Estate Marketing: Focuses on promoting properties and managing brand identity across various channels.
• Consumer Goods Marketing: Focuses on promoting products and managing brand identity within a specific industry or product category.
• Real Estate Marketing: Requires knowledge of the real estate industry, market trends, and local regulations.
• Consumer Goods Marketing: Requires knowledge of the specific industry or product category, market trends, and consumer behavior.

ASSUMPTION: While both roles share similarities in strategic planning, campaign management, and project coordination, the focus and industry-specific knowledge required differ significantly.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new multifamily development, including branding, positioning, and launch events.
• Managing a rebranding initiative for an existing commercial property, including updates to signage, collateral, and digital marketing materials.
• Coordinating a grand opening event for a new retail development, including vendor management, event planning, and community engagement.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Marketing Manager in the real estate industry might undertake. Candidates with experience in similar projects will be well-suited for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the marketing department collaborate with other teams, such as leasing, development, and asset management?
• What are the biggest challenges facing the real estate market in Phoenix, and how does Onni differentiate itself from competitors?
• What opportunities are there for professional development and growth within the company?
• How does Onni support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link and attach your resume and any other required documents.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare questions to ask the interviewer about the company, the team, and the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.