📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: iad UK
🔹 Location: Little Hadham, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Real Estate
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing strategy for iad UK to enhance brand visibility and drive agent recruitment
- Overseeing key events and managing resources to support recruitment and agent engagement
- Collaborating with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning
- Acting as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation
ASSUMPTION: This role requires a strategic mindset and proven leadership skills to drive marketing initiatives and ensure brand consistency across various channels.
📋 Key Responsibilities
✅ Lead and develop the marketing strategy for iad UK, enhancing brand visibility, driving agent recruitment, and ensuring consistency and excellence across all marketing initiatives
✅ Act as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation through all communications, digital content, promotional materials, and internal messaging
✅ Strategically plan, oversee, and enhance the delivery of key annual events including the National Convention, Learning & Development Conferences, and network-wide activities to support recruitment, retention, and agent engagement
✅ Lead and manage internal resources, external agencies, budgets, and vendor relationships effectively
✅ Actively engage and collaborate with internal stakeholders, network agents, and external partners to enhance iad UK's market positioning, agent experience, and operational effectiveness
✅ Implement comprehensive marketing performance tracking, regularly reporting insights, metrics, and recommendations to the Managing Director and senior leadership team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Demonstrable senior marketing leadership experience, ideally within Estate Agency or similar service-led industries
Required Skills:
- Proven success in developing and executing high-impact marketing strategies and digital campaigns
- Exceptional proficiency in managing professional social media channels, digital analytics, and content strategy
- Strong creative design acumen with experience using design software like Canva and Adobe InDesign
- Outstanding organisational and project management skills, with experience managing complex events and communications
- Excellent interpersonal skills with a proven ability to effectively influence and collaborate at executive and operational levels
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not strictly required, it would be beneficial for understanding the nuances of the real estate market and its target audience.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level in the UK. The actual salary may vary depending on the candidate's qualifications and the company's internal pay structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. iad UK is part of the international iad group, focusing on empowering self-employed estate agents through innovative platforms and supportive cultures.
Company Size: iad UK is part of a larger international organization with over 9,000 employees worldwide. This size offers stability and resources while maintaining a dynamic and entrepreneurial spirit.
Founded: iad was founded in 2008 in France and expanded to the UK in 2014. The company has since grown rapidly, becoming a leading platform for self-employed estate agents.
Company Description:
- iad UK offers unparalleled autonomy, flexibility, and earning potential to its self-employed estate agents
- The company's innovative approach and supportive culture empower agents, driving exceptional results and continuous growth
- iad UK is committed to providing a fair opportunity to all qualified applicants, regardless of race, gender, religion, sexual orientation, or any other characteristic protected by law
Company Specialties:
- Platform for self-employed estate agents
- Innovative approach to real estate
- Supportive culture and agent empowerment
Company Website: https://www.iadinternational.com/en/
ASSUMPTION: iad UK's focus on self-employed estate agents sets it apart from traditional real estate companies, offering unique opportunities for growth and innovation in the market.
📊 Role Analysis
Career Level: Senior. This role is part of the leadership team and requires strategic decision-making and management of marketing initiatives.
Reporting Structure: The Marketing Manager reports directly to the Managing Director and collaborates with internal stakeholders, network agents, and external partners.
Work Arrangement: This is an on-site role based at iad UK's headquarters in Little Hadham, with flexibility to support strategic event attendance and occasional off-site meetings.
Growth Opportunities:
- As a senior role within the leadership team, there may be opportunities for career progression within iad UK or the broader iad group
- The dynamic and growing nature of the company offers potential for professional development and skill expansion
- Working closely with the Managing Director and other senior leaders provides opportunities for mentorship and knowledge sharing
ASSUMPTION: The growth opportunities in this role are largely dependent on the candidate's performance, the company's expansion, and the broader real estate market trends.
🌍 Location & Work Environment
Office Type: iad UK's headquarters is a modern, professional office environment that fosters collaboration and innovation.
Office Location(s): Little Hadham, Hertfordshire, United Kingdom
Geographic Context:
- Little Hadham is a small village in Hertfordshire, offering a peaceful and picturesque work environment
- The office is conveniently located near major transportation links, making it easily accessible from nearby towns and cities
- The region is known for its vibrant real estate market, providing ample opportunities for networking and business development
Work Schedule: The Marketing Manager is expected to work full-time, Monday to Friday, with flexibility to support strategic event attendance and occasional off-site meetings.
ASSUMPTION: The work environment at iad UK's headquarters is designed to promote productivity, creativity, and collaboration among its employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Face-to-face interview with the Managing Director and/or other senior leaders
- Final interview or assessment, depending on the company's needs
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and creative design skills
- Event management and stakeholder engagement
- Performance analysis and reporting
- Interpersonal and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the real estate industry and iad UK's unique value proposition
- Prepare examples of your marketing campaigns, events, or projects that showcase your creativity, strategic thinking, and execution skills
- Research iad UK's company culture and be prepared to discuss how your values and work style align with the organization
ATS Keywords: Marketing Leadership, Brand Management, Digital Campaigns, Social Media Management, Digital Analytics, Content Strategy, Creative Design, Project Management, Event Management, Stakeholder Engagement, Performance Analysis, Interpersonal Skills
ASSUMPTION: iad UK's interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Canva
- Adobe InDesign
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Analytics
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Autonomy: iad UK empowers its agents and employees to take ownership of their work and make decisions that drive results
- Innovation: The company fosters a culture of creativity and continuous improvement, encouraging employees to think outside the box
- Collaboration: iad UK values teamwork and open communication, both internally and with network agents and external partners
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute marketing plans that drive business growth
- Creative: The Marketing Manager should have a strong creative design acumen and be able to develop innovative marketing campaigns
- Organized: This role involves managing multiple projects, events, and stakeholders, requiring strong organizational skills and attention to detail
Self-Assessment Questions:
- How do you align with iad UK's values of autonomy, innovation, and collaboration?
- How comfortable are you working in a dynamic and entrepreneurial environment, with a mix of strategic planning and hands-on execution?
- How do you approach managing complex events and communications, and how do you ensure the successful delivery of key initiatives?
ASSUMPTION: iad UK's company culture is built on empowering its employees and fostering a supportive work environment that encourages growth and innovation.
⚠️ Potential Challenges
- Managing a diverse range of stakeholders, including internal teams, network agents, and external partners, may require strong interpersonal and communication skills
- Balancing strategic planning with day-to-day marketing tasks and event management may be challenging at times
- The dynamic nature of the real estate market may require the Marketing Manager to adapt quickly to changing trends and priorities
- The on-site work arrangement may require occasional travel for strategic event attendance and off-site meetings
ASSUMPTION: These potential challenges can be mitigated through effective communication, time management, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- Compared to traditional real estate marketing roles, this position offers more autonomy and flexibility, as well as the opportunity to work with a dynamic and innovative company
- The real estate industry in the UK is competitive and fast-paced, requiring the Marketing Manager to stay up-to-date with market trends and consumer behaviors
- Career progression opportunities within iad UK or the broader iad group may include roles such as Head of Marketing, Marketing Director, or other senior leadership positions
ASSUMPTION: The unique aspects of this role, such as its focus on self-employed estate agents and innovative approach to real estate, set it apart from traditional marketing roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive agent recruitment and brand awareness for iad UK
- Managing the planning, execution, and evaluation of key annual events, such as the National Convention and Learning & Development Conferences
- Creating and implementing a social media content strategy that engages target audiences and drives user-generated content
ASSUMPTION: These sample projects are designed to showcase the Marketing Manager's strategic thinking, creativity, and ability to execute marketing initiatives that drive business growth.
❓ Key Questions to Ask During Interview
- How does iad UK differentiate itself from other real estate companies, and how can the Marketing Manager contribute to maintaining this competitive advantage?
- What are the key priorities for the Marketing Manager in the first 90 days, and how will success be measured in this role?
- How does iad UK support the professional development and growth of its employees, particularly in senior leadership roles?
- What are the most significant marketing challenges facing iad UK, and how can the Marketing Manager address them effectively?
- How does iad UK foster a culture of innovation and continuous improvement, and how can the Marketing Manager contribute to this aspect of the company's culture?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of iad UK's unique value proposition, marketing priorities, and company culture, as well as their ability to drive strategic initiatives and contribute to the organization's growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of iad UK's unique value proposition and the role's requirements
- Prepare examples of your marketing campaigns, events, or projects that showcase your creativity, strategic thinking, and execution skills
- Research iad UK's company culture and be prepared to discuss how your values and work style align with the organization
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
