Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Yotpo

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing programs that attract leads, engage prospects, and drive conversions for one of Yotpo's core product lines.
• Collaborating with cross-functional teams to ensure marketing efforts align with company goals and resonate with customers.
• Leading demand generation efforts across North America and working with local teams in EMEA and ANZ.
• Building full-funnel campaigns that cover brand awareness, lead generation, and nurturing.
• Becoming a product expert and managing tools and platforms to streamline lead management and reporting.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams across different time zones.

📋 Key Responsibilities

✅ Lead demand generation efforts across North America and collaborate with local teams in EMEA and ANZ.

✅ Build full-funnel campaigns that cover brand awareness, lead generation, and nurturing.

✅ Collaborate with Product Marketing, Content, Sales, Design, and other teams to ensure campaigns are aligned and impactful.

✅ Create campaigns that work across channels like email, social media, search, and events to attract new leads and grow the pipeline.

✅ Track and optimize campaign performance using metrics like MQLs, SQLs, and ROI.

✅ Become a product expert by understanding the ins and outs of the supported product, including its unique features and customer needs.

✅ Manage tools and platforms like HubSpot, Salesforce, and Amplitude to streamline lead management and reporting.

ASSUMPTION: This role requires a data-driven approach, strong organizational skills, and the ability to manage multiple priorities and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant experience may be considered in lieu of a degree.

Experience: 5+ years in demand generation, growth marketing, or similar roles, ideally at B2B SaaS companies.

Required Skills:

• Proven experience in demand generation or growth marketing.
• Solid understanding of B2B funnels and how they work.
• Strong problem-solving skills and comfort navigating ambiguity.
• Data-driven approach with experience analyzing campaign performance.
• Excellent team collaboration skills and ability to work with multiple teams across time zones.
• Strong organizational skills and attention to detail.
• Familiarity with tools like HubSpot, Salesforce, and Google Analytics.

Preferred Skills:

• Experience with eCommerce or online marketing channels.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in B2B SaaS, eCommerce, or online marketing channels will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $120,000 and $160,000 per year, based on industry standards for a Marketing Manager with 5-10 years of experience in the Tel Aviv area. This range is inclusive of base salary and may include variable compensation.

Benefits:

• Health, dental, and vision insurance.
• 401(k) matching.
• Paid time off and company holidays.
• Flexible work arrangements.
• Professional development opportunities.

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work remotely on a hybrid basis.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Yotpo operates in the technology industry, specifically focusing on eCommerce retention marketing. The company helps brands turn one-time shoppers into lifelong customers through loyalty programs, SMS and email marketing, reviews, and more.

Company Size: Yotpo is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.

Founded: Yotpo was founded in 2011 and has since grown to become a leading eCommerce retention marketing platform, working with thousands of forward-thinking brands.

Company Description:

• Yotpo is a leading eCommerce retention marketing platform that helps brands maximize the value of their customers through data-driven solutions for reviews, visual UGC, loyalty, referrals, SMS marketing, email, and subscriptions.
• The company integrates with popular tools and platforms used by online businesses, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack.
• Yotpo is a Forbes Cloud 100 company with offices worldwide, including New York, London, Sydney, and Tel Aviv.

Company Specialties:

• eCommerce
• Content Marketing
• User-generated content
• Product Reviews
• Omnichannel Marketing
• On-site Conversion
• Customer Experience
• Customer Retention
• SEO
• Review Engine
• Social Marketing

Company Website: http://www.yotpo.com

ASSUMPTION: Yotpo's focus on eCommerce retention marketing and customer experience makes it an attractive employer for marketing professionals seeking to make an impact in the eCommerce industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in demand generation and growth marketing.

Reporting Structure: The Marketing Manager will report directly to the Senior Marketing Director and work closely with cross-functional teams, including Product Marketing, Content, Sales, and Design.

Work Arrangement: This role is offered on a hybrid basis, with a mix of on-site and remote work. The specific arrangement may vary depending on the candidate's preferences and the team's needs.

Growth Opportunities:

• As Yotpo continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company offers professional development opportunities to help employees grow their skills and advance their careers.
• Working with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations.

ASSUMPTION: The Marketing Manager's success in this role will depend on their ability to collaborate effectively with cross-functional teams, adapt to changing priorities, and drive results through data-driven marketing strategies.

🌍 Location & Work Environment

Office Type: Yotpo's Tel Aviv office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 233 Spring St, New York, 10003, US; HaMasger 35 St., Tel Aviv, Israel 6721407, IL; 131 Finsbury Pavement, London , England EC2A 1, GB; HaKidma 3, Yokne'am Illit, IL; 51, Boulevard "Cherni vrah" Blvd, 1407, Sofia, BG; 223 Liverpool St, Darlinghurst, New South Wales, Sydney 2010, AU; 3300 N Interstate Highway 35, Austin, TX, 78705, US

Geographic Context:

• The Tel Aviv office is located in the heart of Israel's tech hub, providing ample opportunities for networking and collaboration with other industry professionals.
• Tel Aviv offers a vibrant culture, diverse food scene, and a Mediterranean climate, making it an attractive place to live and work.
• The city's central location makes it easy to travel to other parts of the Middle East and Europe.

Work Schedule: The standard workweek is 40 hours, with flexibility to work remotely on a hybrid basis.

ASSUMPTION: The Marketing Manager's ability to thrive in a dynamic, collaborative work environment will be crucial to their success in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Yotpo careers portal.
• Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
• In-depth interview with the Senior Marketing Director to evaluate skills and experience.
• Final interview with the VP of Marketing to discuss the role's fit within the broader marketing strategy.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Data analysis and interpretation.
• Collaboration and communication skills.
• Problem-solving and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to demand generation, full-funnel marketing, and campaign optimization.
• Demonstrate your understanding of Yotpo's products and the eCommerce industry.
• Showcase your ability to work effectively with cross-functional teams and manage multiple priorities.

ATS Keywords: Demand Generation, Growth Marketing, B2B SaaS, Campaign Optimization, Marketing Strategy, Cross-Functional Teams, Product Expertise, Lead Management, Data-Driven Marketing

ASSUMPTION: Yotpo's interview process is designed to assess the candidate's skills, experience, and cultural fit, ensuring they are well-suited to the role and the company's values.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Amplitude
• Google Analytics
• Social media platforms (e.g., LinkedIn, Facebook, Instagram)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager should be comfortable using a variety of marketing tools and platforms to streamline lead management and reporting.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Yotpo prioritizes understanding and addressing the needs of its customers.
• Innovative: The company encourages creativity and continuous learning to stay ahead of industry trends.
• Collaborative: Yotpo fosters a culture of teamwork and open communication.

Work Style:

• Data-driven: Yotpo uses data to inform decision-making and measure the success of marketing campaigns.
• Agile: The company embraces change and adapts quickly to new opportunities and challenges.
• Customer-focused: Yotpo prioritizes the needs and preferences of its customers in all aspects of its business.

Self-Assessment Questions:

• Do you have experience developing and executing marketing strategies that drive growth and engagement?
• Are you comfortable working with cross-functional teams and managing multiple priorities?
• Do you have a data-driven approach to marketing and a strong understanding of B2B funnels?

ASSUMPTION: Candidates who align with Yotpo's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The Marketing Manager may face challenges coordinating with teams across different time zones and ensuring consistent communication and alignment.
• The role requires a strong understanding of the supported product and the ability to become a product expert quickly.
• Managing multiple priorities and projects may present challenges, requiring strong organizational skills and time management.
• The Marketing Manager may need to adapt to changing priorities and reprioritize tasks as needed to support the company's goals.

ASSUMPTION: The Marketing Manager's ability to navigate these challenges and adapt to changing circumstances will be crucial to their success in this role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on demand generation and growth marketing for one of Yotpo's core product lines.
• The role requires a strong understanding of B2B funnels and the ability to analyze campaign performance to optimize results.
• Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as Yotpo continues to grow.

ASSUMPTION: Candidates should consider how this role's focus on demand generation and growth marketing differs from other marketing positions and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive lead generation and engagement for a new product launch.
• Collaborating with the Product Marketing team to create targeted content that resonates with specific customer segments.
• Analyzing campaign performance data to identify trends, optimize results, and maximize ROI.

ASSUMPTION: The Marketing Manager's ability to tackle these types of projects and deliver meaningful results will be essential to their success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for the product line I would be supporting, and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as Product and Sales, to ensure alignment and impact?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Yotpo support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your phone or video screen by researching Yotpo's products, industry, and company culture.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.