📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: G Adventures
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Travel Arrangements
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns aligned with commercial objectives
- Leading marketing planning and strategy for G Adventures' portfolio of brands
- Collaborating with cross-functional teams to deliver campaigns efficiently and effectively
- Analyzing market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and marketing innovation
ASSUMPTION: This role requires a strategic thinker with a strong background in brand management, consumer marketing, and product marketing. Experience in the travel industry would be an asset.
📋 Key Responsibilities
✅ Developing and executing integrated marketing campaigns aligned with commercial objectives
✅ Leading marketing planning and strategy for G Adventures' portfolio of brands
✅ Collaborating with cross-functional teams to deliver campaigns efficiently and effectively
✅ Analyzing market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and marketing innovation
✅ Conducting strategic business reviews and setting annual marketing plans
✅ Proactively analyzing market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and marketing innovation
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor or Master's degree in Marketing, Communications, Marketing Science, or related field
Experience: 4-7 years of demonstrated experience in brand management, consumer marketing, and/or product marketing
Required Skills:
- Strategic thinking and planning
- Data analysis and insights mining
- Campaign development and execution
- Brand management and product marketing
- Cross-functional team leadership
- Project management and organizational skills
- Strong communication and presentation skills
Preferred Skills:
- Experience in the travel industry
- Knowledge of PM software tools (e.g., ClickUp)
ASSUMPTION: Candidates with a strong background in marketing, particularly in brand management, consumer marketing, and product marketing, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - CAD 120,000 per year (based on industry standards for a Marketing Manager in Toronto)
Benefits:
- Competitive benefits package
- Birthday day off
- Vacation time
- Enhanced parental leave
- Learning and growth opportunities
- Employee resource groups
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 1,001-5,000 employees
Founded: 1990
Company Description:
- G Adventures is the world’s largest small-group adventure travel company
- Founded in 1990, G Adventures offers a wide range of tours infused with inspiration and excitement
- G Adventures is committed to sustainable adventure travel and providing life-changing experiences for its customers
Company Specialties:
- Adventure travel
- Life experiences
- Social media
Company Website: http://www.gadventures.com
ASSUMPTION: G Adventures is a well-established company in the adventure travel industry, known for its commitment to sustainable tourism and providing unique, life-changing experiences for its customers.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and development
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, full-time position with the opportunity for flexible work arrangements
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a fast-paced, ever-changing environment
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 19 Charlotte Street, Suite 200, Toronto, Ontario M5V 2H5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- The city offers a wide range of amenities and attractions
- Toronto has a diverse and inclusive community
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with the possibility of flexible hours
ASSUMPTION: The work environment at G Adventures is collaborative and inclusive, with a strong focus on teamwork and camaraderie.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and insights mining
- Campaign development and execution
- Brand management and product marketing
- Cross-functional team leadership
- Project management and organizational skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with brand management, consumer marketing, and product marketing
- Demonstrate your ability to analyze market trends and consumer insights
- Showcase your experience with campaign development and execution
ATS Keywords: Marketing Manager, Brand Management, Consumer Marketing, Product Marketing, Strategic Thinking, Data Analysis, Campaign Development, Cross-Functional Teams, Project Management, Communication Skills
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant marketing experience and skills in their application materials.
🛠️ Tools & Technologies
- Google Suite
- PM software tools (e.g., ClickUp)
ASSUMPTION: Familiarity with Google Suite and PM software tools is an asset for this role.
👔 Cultural Fit Considerations
Company Values:
- Adventure
- Community
- Responsible Travel
Work Style:
- Collaborative
- Inclusive
- Fast-paced
Self-Assessment Questions:
- Do you share a lust for life and have the insatiable curiosity to travel and truly experience the world?
- Are you comfortable working in a fast-paced, ever-changing environment?
- Do you thrive in a collaborative, inclusive work environment?
ASSUMPTION: Candidates who are passionate about travel, adventure, and responsible tourism will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams
- Analyzing and interpreting data to inform marketing strategies and campaigns
- Keeping up with industry trends and competitive landscape
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and a proactive approach to staying informed about industry trends and competitive landscape.
📈 Similar Roles Comparison
- Marketing Manager (Travel Industry) vs. Marketing Manager (Other Industries)
- Brand Manager vs. Product Manager vs. Marketing Manager
- Mid-level Marketing Manager vs. Senior Marketing Manager vs. Marketing Director
ASSUMPTION: This role is unique to the travel industry and requires specific knowledge and experience in adventure travel, brand management, consumer marketing, and product marketing.
📝 Sample Projects
- Developing and executing a marketing campaign for a new adventure tour
- Conducting market research to identify opportunities for brand differentiation and marketing innovation
- Leading a cross-functional team to refresh G Adventures' brand positioning and craft compelling product narratives
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Manager role at G Adventures.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does G Adventures support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does G Adventures foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture at G Adventures.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching G Adventures and practicing your responses to common marketing interview questions
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
