Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: OOCA

🔹 Location: Bangkok, Thailand (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Thailand only)

🚀 Job Overview

Key aspects of this role include:

• Managing and controlling the marketing team
• Developing marketing strategies, plans, and budgets
• Monitoring conversion rates and market research
• Collaborating with agencies and internal teams
• Ensuring the financial forecast is met and maintained

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of both online and offline marketing channels.

📋 Key Responsibilities

✅ Manage and control the marketing team

✅ Develop and implement marketing strategies, plans, and timelines

✅ Monitor conversion rates and overall business growth

✅ Conduct market and competitor research

✅ Oversee the creation of marketing materials and content

✅ Collaborate with agencies and internal teams to ensure project success

✅ Ensure the financial forecast is met and maintained

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing communication, strategy, media, or related fields

Required Skills:

• Proven experience in online and offline marketing
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Analytical and strategic thinking
• Budget management and financial forecasting
• Experience working with agencies
• Fluency in English

Preferred Skills:

• Experience in a startup environment
• Knowledge of the mental health industry
• Proficiency in marketing tools and software

ASSUMPTION: Candidates with a strong background in both online and offline marketing, as well as experience working with agencies, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: THB 80,000 - 120,000 per month (Based on experience and industry standards)

Benefits:

• Company mobile phone
• Group health insurances
• Internal seminars
• 12 days for holiday with 14-day straight holiday leave allowance
• Menstrual leave up to 12 days
• Mental health counseling sessions
• Welfare according to Thai Labour Protection Law
• Hybrid workplace policy
• Social security insurance
• Provident fund (condition applied)
• Annual health check-up (condition applied)
• Mental balance leave (condition applied)
• MOU with The Government Housing Bank for home loan special interest rate
• BYOD policy, personal laptop with less than 3 years old will be eligible for 1000 THB/month subsidy (registration required)

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Bangkok, Thailand. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2017

Company Description:

• OOCA is an online platform that connects users with psychologists and psychiatrists via video calls on web, iOS, or Android apps.
• The company focuses on providing accessible and convenient mental health services.
• OOCA is known for its innovative approach to mental health care, using technology to bridge gaps in accessibility and affordability.

Company Specialties:

• Telemental health services
• Counseling and mental health support
• Healthcare technology (HR Tech, Health Tech)
• Employee-assisted programs
• Psychiatry and psychology services
• Telemedicine and wellness

Company Website: OOCA

ASSUMPTION: OOCA's unique focus on mental health and innovative use of technology sets it apart from traditional healthcare providers.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Director or CEO

Work Arrangement: Hybrid (2-3 days in the office, rest remote)

Growth Opportunities:

• Potential to grow into a leadership or management role within the marketing department
• Opportunities to learn and develop skills in a fast-paced, innovative environment
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, as OOCA continues to expand and innovate in the mental health space.

🌍 Location & Work Environment

Office Type: Hybrid (Khlong Toei District, Bangkok City)

Office Location(s): Khlong Toei Junction, Khlong Toei District, Bangkok City 10110, TH

Geographic Context:

• Bangkok is a bustling metropolis with a vibrant culture and diverse population
• The Khlong Toei District is a central and convenient location for commuting and accessing amenities
• OOCA's hybrid work arrangement offers a balance between in-office collaboration and remote flexibility

Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with flexible hours and remote work options)

ASSUMPTION: OOCA's hybrid work environment provides a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Director or CEO

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and financial forecasting
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with OOCA's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research OOCA's unique approach to mental health care and be ready to discuss how your skills and experience align with the company's mission

ATS Keywords: Marketing Manager, Marketing Strategy, Marketing Plan, Budget Management, Team Management, Conversion Monitoring, Market Research, Agency Collaboration, Startup Experience, English Fluency

ASSUMPTION: OOCA's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's unique mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• #OOCAitsOK - Embracing open and honest communication
• #WeWillListen - Actively listening to and understanding user needs
• #เรื่องของใจให้อูก้าดูแล - Prioritizing mental health and well-being

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Passionate about mental health and wellness

Self-Assessment Questions:

• Do you embrace open and honest communication, and are you comfortable discussing mental health openly?
• Are you able to actively listen to and understand the needs of diverse user groups?
• Are you adaptable, flexible, and comfortable working in a fast-paced, innovative environment?

ASSUMPTION: OOCA's unique focus on mental health and open communication requires candidates who are comfortable discussing mental health openly and are passionate about supporting users' well-being.

⚠️ Potential Challenges

• Managing a team in a hybrid work environment may present unique challenges
• Balancing multiple projects and priorities may require strong time management skills
• Working in a fast-paced, innovative environment may require adaptability and flexibility
• Dealing with sensitive mental health topics may require empathy and understanding

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills, as well as a deep understanding of OOCA's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on mental health and wellness, requiring a unique set of skills and experiences
• OOCA's innovative approach to mental health care sets it apart from traditional healthcare providers
• This role offers significant growth potential, as OOCA continues to expand and innovate in the mental health space

ASSUMPTION: Candidates with experience in mental health or a related field may have an advantage in this role, but a strong marketing background and a passion for mental health and wellness are essential.

📝 Sample Projects

• Developing and implementing a marketing campaign to raise awareness about mental health and OOCA's services
• Conducting market research to identify trends and opportunities in the mental health space
• Collaborating with agencies to create engaging and effective marketing materials

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does OOCA differentiate itself from traditional mental health providers?
• What are the biggest challenges facing the mental health industry, and how is OOCA addressing them?
• How does OOCA support its employees' mental health and well-being?
• What opportunities are there for growth and development within the marketing department?
• How does OOCA measure the success of its marketing campaigns, and how do these metrics align with the company's overall goals?

ASSUMPTION: These questions are designed to help candidates better understand OOCA's unique approach to mental health care and the role's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research OOCA's unique approach to mental health care and be ready to discuss how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.