📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Alterra Mountain Company
🔹 Location: Denver, Colorado
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing the Affiliate Partner Program for Ikon Pass
- Acting as a liaison between Ikon Pass and affiliate partners
- Developing and growing partnerships through renewal agreements
- Creating marketing materials and ensuring brand messaging accuracy
- Collaborating with cross-functional teams and managing direct reports
ASSUMPTION: This role requires a balance of strategic thinking, relationship building, and project management skills. The ideal candidate will have experience in marketing, preferably within the resorts or hospitality industry, and be comfortable working with executive management.
📋 Key Responsibilities
✅ Serve as the primary point of contact for affiliate partners, balancing their unique needs with the broader direction of Ikon Pass
✅ Prospect and qualify opportunities for future partnerships, and support existing partnerships through renewal agreements
✅ Create marketing and prospecting materials, including capabilities presentations, pitch decks, proposals, and term sheets
✅ Collaborate with cross-functional marketing teams to onboard and integrate new affiliate partners
✅ Manage day-to-day responsibilities such as weekly calls, creative review, program compliance, and building support resources for future affiliate partnerships
✅ Ensure accurate and on-brand messaging and communication at affiliate locations, such as destination websites, emails, and other communications
✅ Compile annual and mid-season season recaps for internal stakeholders and affiliate partners
✅ Assist with analysis and tracking of key performance metrics tied to program success
✅ Foster teamwork and create alignment for the greater good, and support the development of new processes
✅ Work closely with the Contact Center and customer-facing resort positions on training and education as appropriate
✅ Be flexible, adaptable, and thrive in a fast-paced, dynamic environment
✅ Oversee the management and development of direct reports
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication. The ideal candidate will be comfortable working in a fast-paced environment and have experience managing multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in Marketing, Finance, Strategy, or Economics
Experience: 5+ years of marketing experience, preferably in resorts or hospitality, or 2+ years in a marketing leadership role or as an agency account manager
Required Skills:
- Proven experience in marketing, with a focus on resorts or multi-location destinations
- Strong project management skills
- Experience with complex negotiations
- Professional/lived experience proactively marketing, communicating, and driving sales in a culturally competent manner to diverse audiences and emerging markets, including underrepresented communities
- Strong industry knowledge
- Ability to lead people, both direct reports and those without a direct reporting relationship
- Attention to detail and ability to manage tight deadlines
- Comfort working with and communicating with executive management
- Strong quantitative skills, excellent presentation, and communication skills
- Ability to form strong relationships
- Intermediate+ Microsoft Excel, Word, Outlook, and PowerPoint skills
Preferred Skills:
- Experience working with cross-functional teams and collaborating on projects
- Knowledge of maintaining and enhancing brand presence
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on resorts or multi-location destinations, and experience working with cross-functional teams. They should also be comfortable working with and communicating with executive management.
💰 Compensation & Benefits
Salary Range: $80,000 - $112,000 per year
Benefits:
- Free Ikon Pass for eligible employees + additional free skiing/riding privileges across Alterra Mountain Company resorts for eligible employees and their dependents
- Discounted skiing/riding for friends and family of eligible employees across Alterra Mountain Company resorts
- Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees
- Generous discounts on outdoor gear, apparel, rental cars, etc.
- Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
- 401(k) plan with generous company match
- Paid parental leave of up to 6 weeks for eligible employees
- Commuter benefits (Denver employees only)
- Flexible/hybrid workplace policy empowering employees to work from home while encouraging regular in-person collaboration in the company headquarters office
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for the Denver area. The compensation package also includes a comprehensive benefits package, with various insurance options, retirement plans, and work-life balance initiatives.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically focused on mountain resorts and destination marketing
Company Size: 10,001+ employees, with a large portfolio of iconic year-round mountain destinations, heli-skiing operations, and the Ikon Pass
Founded: Alterra Mountain Company was born out of a shared love of the mountains and adventure, with a portfolio of brands that includes some of the world’s most aspirational brands
Company Description:
- Alterra Mountain Company brings together a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world
- The company has brought together some of the world’s most aspirational brands, including Steamboat, Winter Park, and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia
- Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery
Company Specialties:
- Destination marketing
- Affiliate partner management
- Brand management
- Season pass programs
- Hospitality and resort operations
- Heli-skiing operations
Company Website: www.alterramtn.co
ASSUMPTION: Alterra Mountain Company is a large, well-established organization in the hospitality industry, with a strong focus on destination marketing and affiliate partner management. The company offers a comprehensive benefits package and a flexible/hybrid workplace policy.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the affiliate partner program expands
Reporting Structure: The Marketing Manager will report directly to the VP, Destination Marketing and Ikon Pass and oversee the management and development of direct reports
Work Arrangement: Hybrid, with 3 office days per week and the flexibility to work from home on other days
Growth Opportunities:
- Expanding the affiliate partner program and taking on additional responsibilities
- Gaining experience in destination marketing and brand management
- Developing leadership skills by managing and mentoring direct reports
- Potential opportunities to work on special projects or events
ASSUMPTION: This role offers the opportunity to grow and take on more responsibilities as the affiliate partner program expands. The ideal candidate will be proactive, adaptable, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Urban, located in the RiNo Art District neighborhood of Denver, Colorado
Office Location(s): 3501 Wazee St, Suite 400, Denver, Colorado 80216, US
Geographic Context:
- Denver, Colorado is the headquarters of Alterra Mountain Company and offers a vibrant urban environment with a wide range of cultural, recreational, and culinary experiences
- The city is known for its diverse neighborhoods, including the RiNo Art District, where the company headquarters is located
- Denver is also a major hub for the outdoor industry, with easy access to world-class skiing, hiking, and other recreational activities
Work Schedule: Full-time (40 hours per week), with a flexible/hybrid workplace policy empowering employees to work from home while encouraging regular in-person collaboration in the company headquarters office
ASSUMPTION: The ideal candidate will be comfortable working in an urban office environment and be able to commute to the company headquarters in Denver, Colorado. The flexible/hybrid workplace policy offers the opportunity to balance work-from-home flexibility with in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the VP, Destination Marketing and Ikon Pass
- Background check and reference check
Key Assessment Areas:
- Marketing and brand management expertise
- Project management skills
- Negotiation skills
- Cultural competency and ability to work with diverse audiences
- Communication and presentation skills
- Leadership and teamwork abilities
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and project management experience, as well as your ability to work with diverse audiences and in a fast-paced environment
- Prepare for behavioral interview questions that focus on your marketing and project management skills, as well as your ability to work with diverse audiences and in a fast-paced environment
- Research Alterra Mountain Company and the Ikon Pass affiliate partner program to demonstrate your understanding of the role and the company
- Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement
ATS Keywords: Marketing, Brand Management, Project Management, Negotiation, Cultural Competency, Communication, Leadership, Teamwork, Adaptability, Fast-Paced Environment, Resorts, Hospitality, Destination Marketing, Affiliate Partner Management
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on resorts or multi-location destinations, and experience working with cross-functional teams. They should also be comfortable working with and communicating with executive management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will be proficient in Microsoft Office Suite and have experience with project management, marketing automation, CRM, data analysis, and design tools.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Authenticity
- Purpose
- Empowerment
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and flexible
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you align with Alterra Mountain Company’s core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a fast-paced, dynamic environment, and what examples can you provide from your previous experiences?
- How do you ensure that your communication and marketing efforts are culturally competent and inclusive, and how have you tailored your approach to diverse audiences in the past?
ASSUMPTION: Alterra Mountain Company values a fast-paced, dynamic work environment that emphasizes collaboration, authenticity, purpose, and empowerment. The ideal candidate will be adaptable, flexible, and comfortable working in a fast-paced environment, as well as being culturally competent and inclusive in their communication and marketing efforts.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders, including affiliate partners, internal teams, and executive management
- Balancing the unique needs of affiliate partners with the broader direction of Ikon Pass
- Adapting to changes in priorities and working in a fast-paced environment
- Ensuring accurate and on-brand messaging and communication at affiliate locations
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing multiple projects and priorities simultaneously. They should also be comfortable working with diverse stakeholders and balancing the unique needs of affiliate partners with the broader direction of Ikon Pass.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role within the hospitality or resort industry, with a focus on destination marketing and affiliate partner management
- Unlike other marketing roles, this position requires a strong understanding of the resort and hospitality industry, as well as experience working with affiliate partners
- Career progression in this role may lead to opportunities in destination marketing, brand management, or affiliate partner management at a higher level
ASSUMPTION: This role is unique in its focus on destination marketing and affiliate partner management within the resort and hospitality industry. The ideal candidate will have experience in marketing, with a focus on resorts or multi-location destinations, and be comfortable working with affiliate partners.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new affiliate partner, including branding, messaging, and promotional strategies
- Managing the onboarding process for a new affiliate partner, including creative review, program compliance, and building appropriate support resources
- Analyzing key performance metrics for the affiliate partner program and presenting findings to internal stakeholders and affiliate partners
- Creating and implementing a customer referral program for affiliate partners to drive additional revenue and increase customer loyalty
ASSUMPTION: The ideal candidate will have experience managing marketing projects, working with affiliate partners, and analyzing key performance metrics. They should also be comfortable creating and implementing customer referral programs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Ikon Pass and Alterra Mountain Company?
- What are the most significant challenges facing the affiliate partner program, and how can this role help address them?
- How does Alterra Mountain Company support the professional development and growth of its employees?
- What is the company’s approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: The ideal candidate will be proactive, adaptable, and eager to take on new challenges. They should also be comfortable working in a fast-paced, dynamic environment and have experience managing multiple projects and priorities simultaneously.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and project management experience, as well as your ability to work with diverse audiences and in a fast-paced environment
- Prepare for behavioral interview questions that focus on your marketing and project management skills, as well as your ability to work with diverse audiences and in a fast-paced environment
- Research Alterra Mountain Company and the Ikon Pass affiliate partner program to demonstrate your understanding of the role and the company
- Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
