📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: JLL
🔹 Location: Brisbane, QLD
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive centre growth and profitability
- Managing marketing budget and providing financial reporting to clients
- Analyzing sales and traffic data, monitoring retailer performance
- Creating and maintaining digital marketing and social media platforms
- Building community and retailer relationships
- Ensuring brand consistency across all communications
- Managing PR, advertising, and media relationships
- Reporting to Centre Manager with responsibility for the centre's marketing performance and ROI
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creative execution to drive marketing success in a retail centre environment.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans to drive centre growth and profitability
✅ Manage marketing budget and provide financial reporting to clients
✅ Analyze sales and traffic data, monitor retailer performance
✅ Create and maintain digital marketing and social media platforms
✅ Build community and retailer relationships
✅ Ensure brand consistency across all communications
✅ Manage PR, advertising, and media relationships
✅ Report to Centre Manager with responsibility for the centre's marketing performance and ROI
ASSUMPTION: The role involves a mix of strategic planning, data-driven decision making, and hands-on execution to achieve marketing objectives and contribute to the centre's success.
🎯 Required Qualifications
Education: Tertiary degree in marketing, communications, or related field
Experience: Demonstrated experience driving sales and traffic in a retail environment
Required Skills:
- Proven ability to develop and execute strategic marketing plans
- Strong budget management skills
- Data analysis and interpretation skills
- Digital marketing and social media management skills
- Excellent stakeholder management skills
- Creative problem-solving abilities
- Public relations, advertising, and media management skills
Preferred Skills:
- Experience in the retail property sector
- Fluency in additional languages
ASSUMPTION: While a degree in marketing or a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 120,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for a Marketing Manager role in Australia.
Benefits:
- Competitive benefits package
- Opportunities for professional development and career growth
- Flexible work arrangements
Working Hours: Full-time, Monday to Friday, with some flexibility to work evenings and weekends as required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: JLL is a global leader in real estate and investment management services, operating in over 80 countries worldwide. The company specializes in property and corporate solutions, project management, and real estate outsourcing.
Company Size: JLL is a large organization with over 1,000 employees in Australia alone, providing ample opportunities for career growth and development.
Founded: JLL was founded in 1783 and has since grown into one of the world's most recognized and respected real estate brands.
Company Description:
- JLL empowers clients to shape a brighter way forward by combining world-class services, advisory, and technology
- The company is committed to hiring the best talent and empowering them to thrive, grow meaningful careers, and find a place where they belong
- JLL is dedicated to creating a diverse, inclusive, and ethical workplace
Company Specialties:
- Property and corporate solutions
- Project management
- Real estate outsourcing
- Technology and innovation
Company Website: JLL Technologies
ASSUMPTION: JLL's extensive global presence and diverse service offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to advance their career in the retail property sector.
Reporting Structure: The Marketing Manager reports directly to the Centre Manager and works closely with retailers, clients, and other internal stakeholders.
Work Arrangement: This role is on-site, with some flexibility for remote work as required.
Growth Opportunities:
- Progression to senior marketing roles within JLL
- Expansion into related fields, such as property management or real estate investment
- Opportunities to work on high-profile projects and collaborate with international teams
ASSUMPTION: The Marketing Manager role offers significant growth potential within JLL, both in terms of career progression and exposure to diverse projects and teams.
🌍 Location & Work Environment
Office Type: On-site at the retail centre in Brisbane, QLD
Office Location(s): Wynnum Plaza, Brisbane, QLD
Geographic Context:
- Brisbane is the capital of Queensland and the third-most populous city in Australia
- The city offers a subtropical climate, vibrant culture, and numerous outdoor activities
- Brisbane's retail market is competitive, with numerous shopping centres and retail outlets
Work Schedule: Full-time, with some flexibility to work evenings and weekends as required to attend events or manage campaigns
ASSUMPTION: The on-site work arrangement allows for better collaboration with retailers, clients, and internal stakeholders, while the flexible work schedule accommodates the demands of marketing campaigns and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the Centre Manager and other stakeholders
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and financial reporting
- Data analysis and interpretation
- Digital marketing and social media management
- Stakeholder management and communication skills
- Cultural fit and alignment with JLL's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Research JLL's values and be prepared to discuss how you embody them in your work
ATS Keywords: Marketing strategy, budget management, sales analysis, digital marketing, social media management, stakeholder management, creative problem-solving, public relations, advertising, media relations
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing skills, strategic thinking, and cultural fit with JLL.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Integrity
- Expertise
- Innovation
- One global team
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do you embody JLL's values in your work and personal life?
- Are you comfortable working in a fast-paced, dynamic environment with competing priorities?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: JLL places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Balancing strategic planning with day-to-day tactical execution
- Adapting to changes in the retail market and consumer behavior
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: The Marketing Manager role presents unique challenges that require strong stakeholder management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Marketing Manager (Retail) vs. Marketing Manager (Corporate): Retail-focused role requires a deeper understanding of consumer behavior and retail trends, while corporate roles focus more on B2B marketing and brand awareness
- Industry-specific context: Retail marketing requires a strong understanding of consumer behavior, retail trends, and shopper marketing strategies
- Career path comparison: Marketing Manager roles can lead to senior marketing positions, such as Head of Marketing or Marketing Director, or transition into related fields, such as property management or real estate investment
ASSUMPTION: The Marketing Manager role in a retail centre shares similarities with other marketing manager roles but requires a unique skill set and understanding of the retail market.
📝 Sample Projects
- Developing and executing a marketing campaign to drive foot traffic and sales during a major retail event
- Analyzing sales data and retailer performance to identify trends and opportunities for improvement
- Managing a rebranding project for a retail centre, including updating signage, marketing materials, and digital platforms
ASSUMPTION: The sample projects listed are representative of the types of tasks and initiatives a Marketing Manager in a retail centre might undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and stakeholders within the company?
- What opportunities are there for professional development and career growth within JLL?
- How does JLL support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Research JLL's values and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
