📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: ShopBack
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing campaigns across CRM, in-app, social, and internal channels
- Collaborating with regional and commercial teams to align campaigns with local needs and business goals
- Exploring external marketing opportunities and partnerships to amplify reach
- Leading and supporting a small team working across CRM, social, and design
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through integrated marketing campaigns.
📋 Key Responsibilities
✅ Own the end-to-end strategy for CRM, in-app, and internal engagement channels
✅ Identify new ways to use these channels to improve user experience and retention
✅ Partner with commercial/regional stakeholders to tailor campaigns to local needs and business goals
✅ Should have the ability to personally build and launch campaigns, especially in-app
✅ Work with the team on copy, content setup, segmentation, QA, and visuals
✅ Collaborate with product, content, and analytics teams to align on goals
✅ Coordinate with commercial/regional teams to ensure campaigns support on-ground priorities
✅ Think beyond internal channels—explore external marketing opportunities and lightweight partnerships
✅ Work with brand and comms teams to ensure integrated messaging across platforms
✅ Spot moments where collaboration with external partners can drive engagement or reach
✅ Lead and support a small team working across CRM, social, and design
✅ Test, iterate, and optimize campaigns based on real performance data
✅ Share insights and learnings across the team to keep raising the bar
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, with a strong focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in marketing, with proven experience owning both strategy and execution
Required Skills:
- Marketing strategy and planning
- Campaign execution across multiple channels
- Collaboration with cross-functional teams
- Data analysis and optimization
- Team leadership and management
- User experience and retention strategies
- Visual design and content creation
- Social media marketing
- Partnership development
- Excellent communication and collaboration skills
Preferred Skills:
- Familiarity with external marketing channels (paid, influencer, brand partnerships, etc.)
- Experience with marketing tools
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving results through integrated campaigns. Familiarity with external marketing channels and tools is a plus.
💰 Compensation & Benefits
Salary Range: IDR 30,000,000 - 45,000,000 per year (Based on experience and market standards for a Marketing Manager role in Jakarta)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time (Hybrid - 3 days on-site, 2 days remote)
ASSUMPTION: The salary range is estimated based on market standards for a Marketing Manager role in Jakarta, with consideration for the candidate's experience level. Benefits may vary based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: ShopBack operates in the technology, information, and internet industry, focusing on e-commerce, cashback, and rewards platforms.
Company Size: ShopBack has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ShopBack was founded in 2014, with a mission to revolutionize shopping by making every purchase more rewarding for shoppers.
Company Description:
- ShopBack is a leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets.
- The company offers cashback, discounts, and exclusive deals from over 20,000 partners, processing half a million transactions daily.
- ShopBack is committed to providing a seamless and rewarding shopping experience for users while helping advertisers market more cost-effectively.
Company Specialties:
- E-commerce
- Internet
- Cashback
- Tech
- Online Marketing
- Discovery Shopping
- Engineering
- Shopping
- Smart Solutions
- Startup
- Desktop
- Mobile App
- iOS
- Android
- Affiliate Marketing
- FinTech
- Payment Solutions
- Rewards
Company Website: corporate.shopback.com
ASSUMPTION: ShopBack's focus on innovation, user experience, and partnerships makes it an attractive employer for marketing professionals looking to make an impact in the e-commerce industry.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position with a mix of strategic and hands-on responsibilities.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with regional and commercial teams, as well as internal teams such as product, content, and analytics.
Work Arrangement: This is a hybrid role, with 3 days on-site and 2 days remote, providing flexibility while encouraging collaboration and teamwork.
Growth Opportunities:
- As ShopBack continues to expand, there may be opportunities for the Marketing Manager to grow into regional or leadership roles.
- Working closely with regional and commercial teams can provide exposure to different markets and business units, fostering personal and professional growth.
- The company's focus on innovation and continuous improvement creates an environment where employees can develop new skills and take on additional responsibilities.
ASSUMPTION: This role offers a unique blend of strategic and hands-on experience, with ample opportunities for growth and development within ShopBack's expanding organization.
🌍 Location & Work Environment
Office Type: ShopBack's Jakarta office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Wisma 77 Tower 1 Lt. 15, Jalan Letjen S Parman Kav. 77, Slipi, Palmerah, Jakarta Barat, Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant and growing startup ecosystem.
- The city offers a mix of traditional culture and modern amenities, with a diverse range of dining, entertainment, and shopping options.
- Jakarta's strategic location in Southeast Asia provides opportunities for regional travel and collaboration with ShopBack's other offices in the Asia-Pacific region.
Work Schedule: Full-time (Hybrid - 3 days on-site, 2 days remote)
ASSUMPTION: ShopBack's Jakarta office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth in a thriving urban setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing
- Final interview with the regional leadership team
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Collaboration and communication skills
- Data analysis and problem-solving
- Cultural fit and alignment with ShopBack's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Be prepared to discuss your approach to marketing strategy, campaign execution, and team leadership.
- Demonstrate your understanding of ShopBack's business model and how your skills and experience make you a strong fit for this role.
- Showcase your ability to work collaboratively and adapt to a hybrid work environment.
ATS Keywords: Marketing strategy, campaign execution, cross-functional collaboration, data analysis, team leadership, user experience, retention strategies, visual design, social media marketing, partnership development, integrated marketing, continuous improvement
ASSUMPTION: ShopBack's interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation, CRM, social media management, design, project management, and data analysis tools is preferred for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Results-oriented
- Adaptable and resilient
- Strong communicator and collaborator
- Data-informed decision maker
- Continuous learner and improver
Self-Assessment Questions:
- Do you have a proven track record of driving results through integrated marketing campaigns?
- Are you comfortable working in a hybrid environment, collaborating with both on-site and remote team members?
- Do you thrive in a fast-paced, dynamic startup environment, and are you eager to learn and adapt to new challenges?
ASSUMPTION: ShopBack values candidates who are customer-focused, innovative, collaborative, data-driven, and accountable, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing a small team with diverse skills and backgrounds
- Balancing strategic planning with hands-on execution
- Adapting to a hybrid work environment and collaborating with remote team members
- Keeping up with the fast-paced nature of the e-commerce industry and ShopBack's rapid growth
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on integrated marketing campaigns, with a blend of strategic planning and hands-on execution.
- ShopBack's unique business model and regional presence provide opportunities for collaboration and growth not typically found in traditional marketing roles.
- Career progression in this role may include opportunities to lead regional marketing teams or take on broader commercial responsibilities within the company.
ASSUMPTION: This role offers a unique blend of strategic and hands-on experience, with ample opportunities for growth and development within ShopBack's expanding organization.
📝 Sample Projects
- Developing and executing a regional campaign to drive user engagement and retention across multiple channels
- Collaborating with external partners to create co-branded content and promotions that drive traffic and conversions
- Analyzing campaign performance data to identify trends, optimize results, and inform future marketing strategies
ASSUMPTION: These sample projects demonstrate the Marketing Manager's ability to develop and execute integrated marketing campaigns, collaborate with external partners, and analyze performance data to drive continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does ShopBack support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does ShopBack measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the most challenging aspects of working in a hybrid environment, and how does ShopBack support its hybrid team members?
ASSUMPTION: These interview questions are designed to provide insight into the marketing team's structure, priorities, and work environment, as well as the company's approach to growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Prepare examples of your marketing campaigns, including strategy, execution, and results.
- Be ready to discuss your approach to marketing strategy, campaign execution, and team leadership.
- Follow up with the HR team one week after submitting your application to check the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
