📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Upland Software
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing overall marketing strategy for Upland’s Panviva product
- Planning and executing various marketing campaigns (web, SEO/SEM, email, social media, events, etc.)
- Measuring and optimizing campaign performance based on insights
- Leading and managing ABM/ABX campaigns targeting strategic enterprise accounts
- Collaborating with internal teams to create landing pages and optimize user experience
ASSUMPTION: This role requires a wide range of marketing expertise and strong analytical skills to succeed in a dynamic, data-driven environment.
📋 Key Responsibilities
✅ Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
✅ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
✅ Designs, builds, and maintains our social media presence.
✅ Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
✅ Identifies trends and insights, and optimizes spend and performance based on the insights.
✅ Brainstorms new and creative growth strategies through marketing.
✅ Plans, executes, and measures experiments and conversion tests.
✅ Collaborates with internal teams to create landing pages and optimize user experience.
✅ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
✅ Identifies critical conversion points and drop off points and optimizes user funnels.
✅ Develops and leads ABM/ABM initiatives targeting strategic enterprise accounts to drive engagement, pipeline acceleration, and revenue growth.
✅ Integrates ABM tactics across digital, email, social, events, and direct outreach, ensuring cohesive customer journeys and enhanced buyer experiences.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data-driven optimization, requiring a versatile and adaptable skill set.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field (Master's Degree a plus).
Experience: 5-10 years of proven working experience in marketing, with a focus on B2B software marketing.
Required Skills:
- Proven experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Proven experience leading and managing event-based marketing campaigns
- Proven experience leading and managing outbound-focused marketing campaigns
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Strong analytical mind and keen eye for detail to generate consistent reporting on all marketing initiatives
- Strong writing skills with the ability to write marketing content, collaborating with product marketing as required
- Strong interpersonal, analytical, and project management skills
- Ability to navigate through corporate shared services to support marketing initiatives
Preferred Skills:
- Experience using Wrike, Salesforce, 6sense, Adobe InDesign, and other design tools
ASSUMPTION: Given the wide range of responsibilities, candidates should have a broad set of marketing skills and be comfortable working in a dynamic, data-driven environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in B2B software marketing)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Upland Software operates in the Software Development industry, focusing on cloud-based tools for digital transformation.
Company Size: Upland Software has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: 2010, with a history of steady growth and expansion in the cloud software space.
Company Description:
- Upland Software offers over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value
- The company's solutions cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more
- Upland's powerful cloud products are trusted by more than 10,000 global customers
Company Specialties:
- Knowledge Management
- Contact Center Productivity
- Cloud Fax
- Account-Based Selling
- Digital Marketing
- Sales Enablement
- Enterprise Search
- RFP Response Automation
- Project and IT Management
- Email and SMS Automation
- Content Workflow Automation
- Digital Transformation
- AI
Company Website: www.uplandsoftware.com
ASSUMPTION: Upland Software's diverse product offerings and global customer base provide a dynamic and challenging environment for marketing professionals.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and hands-on campaign execution.
Reporting Structure: The Marketing Manager will report directly to the VP of Marketing and oversee a team of marketing specialists.
Work Arrangement: This role is remote-friendly, with flexible work arrangements available.
Growth Opportunities:
- Potential to advance to a senior marketing role or take on additional product responsibilities
- Opportunities to expand skills and expertise in digital marketing, ABM, and data analysis
- Chance to work on high-impact projects and drive business growth
ASSUMPTION: With Upland Software's growth and expansion, there are ample opportunities for career progression and skill development in this role.
🌍 Location & Work Environment
Office Type: Upland Software has a hybrid work environment, with employees working both on-site and remotely.
Office Location(s): Austin, Texas (with remote work options)
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, with a strong talent pool and numerous networking opportunities
- The city offers a high quality of life, with a mix of urban and outdoor activities, and a moderate cost of living compared to other major tech hubs
- Upland Software's remote-friendly policy allows employees to work from anywhere in the United States
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Upland Software's hybrid work environment and remote-friendly policy provide employees with the flexibility to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Data analysis and reporting
- Leadership and team management
- Cultural fit and alignment with Upland Software's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to this role
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role
- Research Upland Software's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the position
- Practice your data analysis and presentation skills, as they will be crucial for this role
ATS Keywords: Marketing strategy, digital marketing, SEO, PPC, ABM, ABX, campaign management, data analysis, user experience optimization, marketing analytics, team leadership, B2B software marketing
ASSUMPTION: Upland Software's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Analytics
- SEMRush
- NetInsight
- Omniture
- WebTrends
- Adobe InDesign
- Wrike
- Salesforce
- 6sense
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Results-driven
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and versatile
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay organized and manage multiple marketing campaigns simultaneously?
- Can you provide an example of a time when you optimized a marketing campaign based on data analysis?
- How do you prioritize and delegate tasks within a marketing team to ensure efficiency and effectiveness?
ASSUMPTION: Upland Software values candidates who are highly organized, data-driven, and able to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing a wide range of marketing campaigns and channels simultaneously
- Keeping up with the latest trends and best practices in digital marketing and ABM
- Balancing strategic planning with hands-on campaign execution
- Working effectively in a remote or hybrid work environment
- Navigating a large organization and corporate shared services to support marketing initiatives
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on ABM/ABX strategies and data-driven optimization
- In the B2B software marketing space, this role requires a broader range of marketing expertise and a deeper understanding of enterprise customer needs
- Career progression in this role may involve expanding into product marketing or taking on additional product responsibilities
ASSUMPTION: This role offers unique opportunities for growth and skill development within the B2B software marketing industry.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a strategic enterprise account, resulting in increased engagement and pipeline acceleration
- Optimizing user funnels and conversion rates for Upland's Panviva product, leading to improved customer acquisition and retention
- Collaborating with product marketing to create go-to-market messaging and launch materials for a new Upland product, driving successful adoption and usage
ASSUMPTION: These sample projects demonstrate the wide range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Upland Software support the professional development of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does Upland Software measure and optimize the performance of its marketing campaigns and initiatives?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Upland Software foster a culture of innovation and continuous improvement within its marketing efforts?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and growth opportunities within Upland Software's marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to this role
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role
- Research Upland Software's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the position
- Practice your data analysis and presentation skills, as they will be crucial for this role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
