Marketing Manager (Fab C Powder Marketing + Elan Masterbrand Lead)

📌 Core Information

🔹 Job Title: Marketing Manager (Fab C Powder Marketing + Elan Masterbrand Lead)

🔹 Company: Unilever

🔹 Location: Myanmar

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing national Brand Marketing Plans for Home Care categories
• Leading both annual and long-term category strategy
• Representing the category in Country-Category Business Teams (CCB)
• Building partnerships with global and local teams

ASSUMPTION: The role is highly strategic with an expectation of both operational and tactical leadership within a dynamic marketing environment.

📋 Key Responsibilities

✅ Develop and execute launch and re-launch plans for products

✅ Monitor brand performance and implement solutions

✅ Deploy communication content across market touchpoints

✅ Evaluate and improve investment effectiveness in marketing activities

✅ Liaise with advertising and creative agencies for market activation

ASSUMPTION: Assumed to handle complex project management processes, requiring high-level collaboration skills with internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in any discipline

Experience: 8-15 years of marketing experience, preferably in FMCG

Required Skills:

• Brand Marketing
• Project Management
• Strategic Thinking

Preferred Skills:

• Fluency in local language and English
• Experience with global brand strategy

ASSUMPTION: The role requires notable experience in FMCG marketing, suggesting a demand for industry-specific acumen.

💰 Compensation & Benefits

Salary Range: Not specified, though competitive pay is standard for industry roles within Unilever

Benefits:

• Health insurance
• Professional development opportunities
• Employee discounts on company products

Working Hours: 40 hours per week, typical of an on-site managerial role

ASSUMPTION: Compensation includes typical benefits designed to attract seasoned professionals and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing with specialties in Consumer Goods and FMCG

Company Size: 10,001+ employees. As a large company, it offers diverse opportunities and resources for career growth.

Founded: 1872

Company Description:

• A global leader in FMCG, committed to sustainability and innovation
• Offers a broad portfolio of well-loved brands
• Invests in employee development and diversity

Company Specialties:

• Marketing & Advertising
• Food and Home Care Product Development
• Sustainability Initiatives

Company Website: http://www.unilever.com

ASSUMPTION: Given Unilever’s global stature, candidates can expect robust support and innovative work environments.

📊 Role Analysis

Career Level: Senior-level managerial position

Reporting Structure: Reports to the Senior Marketing Manager

Work Arrangement: On-site with potential for regional travel

Growth Opportunities:

• Potential to progress to Senior Management roles
• Networking opportunities with global teams
• Exposure to cross-functional leadership and decision-making

ASSUMPTION: The role provides comprehensive exposure to strategic brand management, enhancing internal leadership pathways.

🌍 Location & Work Environment

Office Type: Modern corporate office environment, conducive to collaboration

Office Location(s): Yangon, Myanmar

Geographic Context:

• Strategic location for business expansion in Southeast Asia
• Access to diverse consumer markets
• Dynamic economic environment requiring adaptive strategies

Work Schedule: Regular business hours with flexibility for collaboration

ASSUMPTION: The Myanmar location offers unique regional market challenges, suitable for adaptable professionals seeking diverse experiences.

💼 Interview & Application Insights

Typical Process:

• Initial application via company website or recruitment platforms
• Screening interview with HR
• Technical and behavioral interviews with marketing leadership

Key Assessment Areas:

• Understanding of FMCG market dynamics
• Strategic thinking and execution abilities
• Leadership and problem-solving skills

Application Tips:

• Highlight relevant FMCG experience
• Showcase strategic and cross-functional project accomplishments
• Prepare examples of leadership in dynamic environments

ATS Keywords: Brand Marketing, Strategic Thinking, Consumer Insight, Leadership

ASSUMPTION: The interview process is thorough, aimed at assessing comprehensive marketing expertise and cultural fit with Unilever’s values.

🛠️ Tools & Technologies

• Marketing analytics platforms
• CRM systems
• Collaboration and communication tools

ASSUMPTION: Candidates should be proficient in industry-standard marketing tools to analyze performance and support strategic initiatives effectively.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and environmental responsibility
• Promotion of diversity and inclusion
• Innovation and continuous improvement focus

Work Style:

• Collaborative with a focus on cross-functional teamwork
• Innovative and open to new ideas
• Adaptable to changing market demands

Self-Assessment Questions:

• Am I comfortable leading diverse teams?
• Do I thrive in dynamic and challenging markets?
• How do I align my personal values with corporate sustainability goals?

ASSUMPTION: Successful candidates will resonate with Unilever’s values promoting innovation, sustainability, and diversity.

⚠️ Potential Challenges

• Navigating market growth during economic recession
• Managing brand communication under advertising restrictions
• Balancing profitability with competitive positioning
• Executing large-scale brand initiatives authentically

ASSUMPTION: Candidates should expect to manage complex market dynamics, requiring innovative problem-solving and strategic thinking.

📈 Similar Roles Comparison

• Similar responsibilities to global brand management positions
• Involves significant cross-functional leadership tasks
• Requires strategic adaptability akin to other senior marketing roles

ASSUMPTION: The role shares similarities with other senior marketing roles in terms of strategic scope and leadership expectations.

📝 Sample Projects

• National launch of a new home care product line
• Brand repositioning to align with sustainability goals
• Implementation of innovative consumer engagement strategies

ASSUMPTION: Sample projects are inferred from typical duties and responsibilities associated with senior FMCG marketing roles.

❓ Key Questions to Ask During Interview

• What is the current strategic focus for the brands under this role?
• How does Unilever support ongoing professional development?
• Can you provide an example of a successful brand relaunch?
• How are cross-functional teams engaged in brand strategy execution?
• What metrics are prioritized in evaluating brand performance?

ASSUMPTION: Key questions revolve around strategic insight, professional development opportunities, and integration with Unilever's broader goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights key marketing and leadership achievements
• Prepare for a comprehensive interview process focusing on strategic experience
• Gather examples of past successful project initiatives
• Be ready to discuss alignment with Unilever’s values and mission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.