📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Western Alliance Bank
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting the Senior Marketing Manager in developing and executing marketing strategies for key business lines.
- Managing marketing campaigns across various media, social, and email platforms.
- Collaborating with teams to create and update collateral, and develop promotions and campaigns.
- Supporting public relations efforts, event marketing, and general sales support.
- Maintaining website content and ensuring compliance approvals.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and collaboration with various teams to successfully execute marketing initiatives.
📋 Key Responsibilities
✅ Assist the senior marketing manager in managing marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives, and special projects.
✅ Collaborate with the marketing team and business lines to create and update collateral and develop promotions and/or campaigns to support the selling of bank products and services.
✅ Assist in managing PR consultants, developing presentation decks/talking points, and creating media alerts, press releases, and other materials as needed for public relations efforts.
✅ Maintain website content, keeping it refreshed and engaging.
✅ Support the senior marketing manager in performing market and competitive research, gathering data from targeted sources useful in the sales process.
✅ Assist with the development and maintaining a collection of final reporting on event marketing initiatives, including budget analysis, sales leads and opportunities, and other relevant event data, utilizing this information to make recommendations about future event marketing investments.
✅ Maintain compliance approvals for auditing purposes.
✅ Provide supervision to and direct the activities of marketing staff (if assigned); may perform supervisory tasks such as performance appraisals, disciplinary actions, and interviewing candidates for employment; develop work schedules; provide necessary training and coaching.
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: High School diploma required; Bachelor's degree in related field preferred.
Experience: 8+ years of direct, related experience in Marketing & Communications.
Required Skills:
- Advanced knowledge in managing marketing campaigns across media, social, and email.
- Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules, and regulations, industry standards, and practices.
- Knowledge of the digital marketing ecosystem and various marketing technology platforms, including social media, marketing automation, Google Analytics, and project management tools.
- Strong project management acumen. Experience using Workfront a plus.
- Advanced skills in personal computer operation (e.g., Microsoft Word, Excel, PowerPoint). Experience with Adobe Creative Suite and Canva a plus.
- Advanced speaking and writing skills for internal and external audiences (e.g., sales or leadership).
- Previous leadership experience preferred.
Preferred Skills:
- Bank, law firm, or other professional services marketing experience.
ASSUMPTION: Given the broad scope of responsibilities, candidates should have a strong foundation in marketing, excellent communication skills, and the ability to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 8+ years of experience in the banking sector in Phoenix, Arizona)
Benefits:
- Competitive salaries
- Ownership stake in the company
- Medical and dental insurance
- Time off
- 401k matching program
- Tuition assistance program
- Employee volunteer program
- Wellness program
Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with occasional travel required.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: Western Alliance Bancorporation was founded in 2008.
Company Description:
- Western Alliance Bancorporation is one of the country’s top-performing banking companies.
- Its primary subsidiary, Western Alliance Bank, offers a full spectrum of tailored commercial banking solutions and consumer products, all delivered with outstanding service by banking and mortgage experts who put customers first.
- Serving clients across the country wherever business happens, Western Alliance Bank operates individual, full-service banking and financial brands with offices in key markets nationwide.
Company Specialties:
- Business banking
- Specialty business financing
- Small business banking
- Business escrow services
- Treasury management services
- Business loans and credit
- International banking
Company Website: westernalliancebancorporation.com
ASSUMPTION: Western Alliance Bancorporation is a well-established and successful banking company with a strong focus on customer service and tailored banking solutions.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager.
Work Arrangement: On-site, with occasional travel required.
Growth Opportunities:
- Potential to advance to a Senior Marketing Manager role or other leadership positions within the marketing department or the broader organization.
- Opportunities to gain experience in various aspects of marketing, including campaign management, public relations, and event marketing.
- Chance to work with and learn from experienced marketing professionals and other departments within the bank.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 1 E Washington St, Suite 1400, Phoenix, Arizona 85004, US
Geographic Context:
- Phoenix, Arizona, is the fifth-most populous city in the United States and the most populous state capital.
- The city is known for its warm climate, vibrant arts scene, and diverse cultural attractions.
- Phoenix offers a variety of housing options, from urban lofts to suburban family homes, and is home to numerous parks, museums, and sports teams.
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with occasional travel required.
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and customer service. The office is located in a bustling urban area with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and campaign management skills
- Communication and presentation skills
- Leadership and team management abilities
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss specific marketing campaigns you've managed and their outcomes.
- Research Western Alliance Bank and be ready to explain why you're a good fit for the company and this role.
ATS Keywords: Marketing Management, Public Relations, Event Marketing, Sales Support, Campaign Management, Market Research, Digital Marketing, Project Management, Compliance Knowledge, Team Leadership, Communication Skills, Budget Management, Collateral Development, Website Management, Data Analysis, Adobe Creative Suite
ASSUMPTION: The application process is likely to be competitive, and candidates should emphasize their relevant marketing experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Workfront
- Adobe Creative Suite
- Canva
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Integrity
- Collaboration
- Expertise
- Innovation
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Detail-oriented
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaigns, and can you provide examples of your work?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to present complex information clearly and concisely?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style to increase their chances of success in the interview process.
⚠️ Potential Challenges
- The role may require occasional travel, which could be a challenge for candidates who prefer a strictly on-site work arrangement.
- The role involves managing multiple projects and deadlines, which could be stressful for candidates who struggle with time management or organization.
- The banking industry is subject to strict regulations, and candidates must be comfortable working within these guidelines and maintaining compliance.
- The role may require working with various teams and departments, which could present communication or collaboration challenges for candidates who prefer working independently.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage them effectively before applying for the role.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position may offer more exposure to senior leadership and opportunities for growth within the organization.
- The banking industry is highly regulated, and candidates should be prepared to work within these guidelines and maintain compliance.
- This role may require more frequent travel than other marketing manager positions, depending on the specific needs of the business lines and strategic initiatives.
ASSUMPTION: Candidates should research similar roles and consider the unique aspects of this position to ensure it aligns with their career goals and preferences.
📝 Sample Projects
- Developing and executing a marketing campaign for a new business line or product launch
- Managing a team to create and update collateral for multiple business lines and products
- Conducting market research and competitive analysis to inform strategic marketing decisions
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and initiatives will vary depending on the needs of the business lines and strategic initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a business line or product, and how it is allocated?
- How does the marketing department collaborate with other departments, such as sales and business development, to support the bank's overall goals?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the marketing department?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaign work and be ready to discuss their outcomes
- Research Western Alliance Bank and be ready to explain why you're a good fit for the company and this role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
