📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Visa
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and measuring marketing strategies for key issuers in Mexico
- Driving card acquisition, activation, usage, and spend with clients
- Managing client relationships and achieving annual objectives
- Collaborating with local, regional, and global teams
- Budget management and financial know-how
ASSUMPTION: This role requires a high level of strategic thinking, client management, and marketing expertise to drive Visa's business goals and maintain brand leadership.
📋 Key Responsibilities
✅ Develop and implement custom marketing programs for key clients
✅ Achieve client and Visa annual objectives through marketing strategies
✅ Maintain brand leadership through innovative marketing plans
✅ Address issuers' marketing opportunities and challenges
✅ Provide analytical support and execution discipline to generate incremental business
✅ Collaborate with local, regional, and global teams to drive Visa Mexico business goals
ASSUMPTION: This role requires a strong focus on results, proactive approach, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of relevant work experience
Required Skills:
- Proven track record in developing marketing strategies and executing programs
- Experience in creating annual strategies and plans, marketing researches, media plans, and managing agencies
- Fluency in English and Spanish
- Budget control and management expertise
- Strong leadership, project administration, and teamwork skills
Preferred Skills:
- 6+ years of work experience with a Bachelor's degree or 4+ years of relevant experience with an Advanced degree
- Previous experience managing top clients: Issuers, Merchants, Retailers, Fintech, or marketplaces
- Digital marketing knowledge
ASSUMPTION: Candidates with a strong background in marketing strategy, planning, and execution, as well as experience working with key clients, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: MXN 1,200,000 - 1,800,000 per year (Based on market research and experience level)
Benefits:
- Competitive benefits package
- 401(k) or similar retirement savings plan
- Health, dental, and vision insurance
- Employee stock purchase plan
Working Hours: Full-time, with a hybrid work arrangement (expectation of days in office to be confirmed by hiring manager)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees globally, with a significant presence in Mexico.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities each year.
- The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
- Visa is driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Company Specialties:
- Global payments technology company
Company Website: Visa Careers
ASSUMPTION: Visa's extensive global presence and market leadership in digital payments provide a unique opportunity for growth and learning in the marketing field.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to a Client Marketing Sr. Director.
Reporting Structure: The Marketing Manager will report to the Client Marketing Sr. Director and work closely with local, regional, and global teams.
Work Arrangement: This is a hybrid position, with an expectation of days in office to be confirmed by the hiring manager.
Growth Opportunities:
- Potential career advancement within Visa's marketing department
- Expansion of skills and knowledge in global marketing and client management
- Opportunities to work with diverse teams across different regions and functions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop marketing expertise and build strong client relationships.
🌍 Location & Work Environment
Office Type: Visa's Mexico City office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy
- The city is a major financial hub and a significant market for Visa's business
- Mexico City offers a mix of urban and cultural experiences, with numerous attractions, restaurants, and entertainment options
Work Schedule: Full-time, with a hybrid work arrangement (expectation of days in office to be confirmed by hiring manager)
ASSUMPTION: Working in Mexico City provides a unique opportunity to gain experience in a dynamic and growing market, while also enjoying the benefits of living in a vibrant, multicultural city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Marketing strategy and planning
- Client management and relationship-building
- Budget management and financial acumen
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, planning, and execution experience, as well as your client management skills
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
- Research Visa's business and market position to demonstrate your understanding of the company and its goals
ATS Keywords: Marketing strategy, marketing planning, client management, brand leadership, issuers, financial management, budget control, marketing execution, teamwork, collaboration, global marketing
ASSUMPTION: Visa's application process is designed to assess candidates' marketing expertise, client management skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected, with the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation
- Collaboration
- Integrity
- Respect
Work Style:
- Results-driven
- Proactive and entrepreneurial
- Collaborative and team-oriented
- Adaptable and resilient
- Forward-thinking and strategic
Self-Assessment Questions:
- How do you align with Visa's customer-centric value in your approach to marketing?
- Describe a time when you had to adapt to a significant change in a marketing project or campaign. How did you handle it?
- How do you balance innovation with the need to deliver results and meet objectives?
ASSUMPTION: Visa values candidates who demonstrate a strong fit with the company's values and work style, as well as the ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple clients with varying needs and priorities
- Balancing strategic planning with day-to-day execution and tactical tasks
- Adapting to a hybrid work arrangement and maintaining productivity
- Working with diverse teams across different regions and functions
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, results-driven approach.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on client management and key account development
- This role requires a strong understanding of the financial services industry and the ability to work with issuers and other financial institutions
- Career progression in this role could lead to senior marketing or client management positions within Visa or other financial services organizations
ASSUMPTION: Understanding the unique aspects of this role and how it compares to other marketing positions can help candidates determine if it is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a marketing campaign to drive card activation and usage among a key issuer's customer base
- Conducting market research to identify trends and opportunities in the Mexican payments landscape
- Managing an agency to produce and execute a high-profile event for a major client
ASSUMPTION: These sample projects illustrate the types of marketing initiatives and client management tasks that the Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Visa's overall marketing strategy for Mexico?
- What are the key priorities for this role in the first 90 days?
- How does Visa support the professional development and growth of its marketing employees?
- What is the expected work-life balance for this hybrid position?
- How does Visa measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding Visa's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, planning, and execution experience, as well as your client management skills
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
- Research Visa's business and market position to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager or recruiter one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
