📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Bigblue
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content roadmap to drive inbound demand and brand awareness
- Managing and growing Bigblue’s presence on paid and organic social media channels
- Project managing cross-functional initiatives to support Account-Based Marketing (AMB) and demand capture
- Collaborating with designers and product teams to create and optimize landing pages
- Partnering with People teams to elevate Bigblue’s employer brand
ASSUMPTION: This role requires a strong focus on data-driven decision making and a creative approach to storytelling to achieve ambitious targets for new inbound Annual Recurring Revenue (ARR).
📋 Key Responsibilities
✅ Own and develop Bigblue’s content strategy, including customer stories and video content
✅ Lead social media presence and create engaging campaigns to drive inbound demand and brand awareness
✅ Project manage AMB initiatives to support demand capture for merchants ready to switch logistics
✅ Collaborate with designers and product teams to create and optimize landing pages that convert high-intent prospects
✅ Partner with People teams to elevate Bigblue’s employer brand to attract top talent
✅ Track results, optimize content and campaigns for maximum impact and ROI
ASSUMPTION: This role involves working closely with various teams, including Sales, Product, and People, to shape how merchants and talent perceive Bigblue.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 3 years in a B2B SaaS startup targeting SMBs or mid-market companies or e-commerce marketing
Required Skills:
- Proven track record of driving measurable results through content and video projects
- Strong project management skills; able to lead cross-functional teams and deliver on tight timelines
- Data-driven mindset, comfortable with analytics tools
- Excellent written and verbal communication in English and French. Spanish is a plus
- Creative, autonomous, and eager to experiment and learn
Preferred Skills:
- Working knowledge and understanding of e-commerce fulfillment processes
ASSUMPTION: Candidates with experience in the e-commerce or logistics industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in Paris)
Benefits:
- Competitive compensation packages, along with meaningful equity
- Fast-learning environment, entrepreneurial and strong team spirit
- Brand new offices in the 9th arrondissement
- Monthly €43.20 mobility package
- €10 meal voucher per worked day (55% paid by Bigblue) + unlimited snacks when you're at the office
- Health: Benefiz 100% covered by the company
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain and Storage
Company Size: 51-200 employees (Bigblue is a growing startup with a strong team spirit)
Founded: 2018 (Bigblue was founded in 2018 and has since grown to become Europe’s leading fulfilment platform for running an omnichannel business)
Company Description:
- Bigblue is the fulfillment solution for customer-centric brands
- Hundreds of brands leverage their warehouse network to scale operations effortlessly and build a delivery experience that boosts sales
- In a world where Amazon is increasingly dominating e-commerce, Bigblue is on a mission to help independent brands fight back
Company Specialties:
- E-commerce
- Logistics
- B2B
- D2C
- E-commerce fulfillment
- Customer retention
- Post-purchase experience
- Third party logistics (3PL) solution
- Storage
- Transportation
- And supply chain
Company Website: https://www.bigblue.co/
ASSUMPTION: Bigblue is a dynamic and fast-growing company that values innovation and collaboration.
📊 Role Analysis
Career Level: Mid-level (This role is suitable for candidates with 2-5 years of experience in B2B SaaS marketing)
Reporting Structure: Reports directly to the Marketing Team Lead
Work Arrangement: On-site, with brand new offices in the 9th arrondissement of Paris
Growth Opportunities:
- As Bigblue continues to grow, there will be opportunities for the Marketing Manager to take on more responsibilities and advance their career
- The company values internal promotions and offers a fast-learning environment
ASSUMPTION: This role offers a unique opportunity to join a growing company and make a significant impact on its marketing efforts.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in the 9th arrondissement of Paris
Office Location(s): 47, Rue des Petites Écuries, Paris, Île-de-France 75010, FR
Geographic Context:
- Paris is a vibrant and multicultural city with a thriving startup ecosystem
- The 9th arrondissement is a central and well-connected area, with easy access to public transportation
- Bigblue’s office is located near many amenities, including restaurants, cafes, and shops
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The work environment at Bigblue is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Marketing Team Lead
- On-site interview with the Marketing Team and other relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Candidates’ understanding of Bigblue’s mission and values
- Portfolio of content and video projects that drove measurable results
- Project management skills and ability to lead cross-functional teams
- Data-driven mindset and comfort with analytics tools
- Communication skills in English and French
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your past content and video projects, and explain how they drove measurable results
- Demonstrate your understanding of Bigblue’s mission and values in your application materials
ATS Keywords: Content Strategy, Social Media Management, Project Management, Analytics, B2B Marketing, Video Production, Communication, Creativity, Autonomy, Experimentation, Customer-Centric Content, Brand Awareness, Employer Branding, Lead Generation, Campaign Optimization, Data-Driven Mindset
ASSUMPTION: Bigblue uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used at Bigblue may vary depending on the candidate’s role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Ambitious
Work Style:
- Results-driven
- Creative and autonomous
- Comfortable working in a fast-paced, dynamic environment
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working autonomously and taking initiative?
- Do you have a strong customer focus and a data-driven mindset?
- Are you a collaborative team player who enjoys working with others to achieve common goals?
ASSUMPTION: Bigblue values candidates who are a strong cultural fit and align with their mission and values.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- Candidates may need to adapt to a fast-paced, dynamic work environment
- The role involves working closely with various teams, which may require strong communication and collaboration skills
- The role may require occasional travel to Bigblue’s other offices in Madrid and London
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a results-driven work ethic.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or a Social Media Manager in a B2B SaaS company
- However, this role is unique in that it requires a strong focus on employer branding and project managing AMB initiatives
- Candidates with experience in e-commerce or logistics may find this role particularly appealing
ASSUMPTION: This role offers a unique opportunity to work in a growing company and make a significant impact on its marketing efforts.
📝 Sample Projects
- Developing and executing a content roadmap to drive inbound demand and brand awareness
- Managing and growing Bigblue’s presence on paid and organic social media channels
- Project managing cross-functional initiatives to support Account-Based Marketing (AMB) and demand capture
- Collaborating with designers and product teams to create and optimize landing pages
- Partnering with People teams to elevate Bigblue’s employer brand
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Manager may be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the company’s marketing strategy and how this role fits into it?
- How does the Marketing Team collaborate with other departments, such as Sales and Product?
- What are the biggest challenges facing the Marketing Team currently, and how can this role help address them?
- What opportunities are there for growth and development in this role?
- How does Bigblue support work-life balance for its employees?
ASSUMPTION: These questions can help candidates better understand the role and the company culture, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your past content and video projects, and explain how they drove measurable results
- Demonstrate your understanding of Bigblue’s mission and values in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
