Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Chastang Enterprises

🔹 Location: Houston, TX

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading cross-store marketing strategy and execution for both retail and commercial divisions
• Driving brand awareness, generating opportunities, and elevating the group's presence across the Houston market
• Managing multi-channel marketing initiatives, including branding, digital marketing, website updates, SEO, PPC, email, and content strategy
• Collaborating with various departments to track performance metrics and adjust strategies accordingly
• Supporting internal communications and training, helping sales and service teams understand and use marketing assets effectively

ASSUMPTION: This role requires a well-rounded, knowledgeable, and passionate marketing professional with a strategic mindset and hands-on execution skills. Experience in the automotive industry is preferred but not required.

📋 Key Responsibilities

✅ Lead and manage multi-channel marketing initiatives for both retail and commercial divisions, including branding, digital marketing, website updates, SEO, PPC, email, and content strategy

✅ Develop full-funnel marketing campaigns for new and used vehicle sales, commercial upfit inventory, service and Quick Lane, lease specials, and more

✅ Manage social media channels and content calendars, maintaining a strong digital voice that aligns with each department's unique audience

✅ Partner with our SEO strategist to develop and enhance landing pages and digital content across all dealership websites, with a focus on improving user experience and maximizing conversions

✅ Collaborate with Sales, Service, and Parts teams to ensure marketing assets are used effectively and align with departmental goals

✅ Oversee media buys, sponsorships, and local partnerships, ensuring alignment with branding and ROI goals

✅ Track and report on key performance metrics for campaigns and channels, using data to adjust strategies and inform leadership of growth opportunities

✅ Support internal communications and training, helping sales and service teams understand and use marketing assets effectively

✅ Manage relationships with external vendors and support community events and philanthropic initiatives, driving positive brand exposure within Houston

ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, digital media, or a related field preferred

Experience: Must have 5 years of experience in website support, digital marketing, or equivalent

Required Skills:

• Proven experience in digital marketing, website support, or a related field
• Strong copywriting abilities and a solid marketing perspective
• Working knowledge of Adobe Creative Suite (Illustrator, Photoshop, etc.)
• Proficiency in Microsoft Office applications
• Social media savvy with a willingness to continuously learn and stay up-to-date on industry trends
• Ability to manage multiple campaigns, collaborate across departments, and deliver results in a fast-paced environment

Preferred Skills:

• Experience in the automotive industry
• Knowledge of the Houston market
• Fluency in Spanish

ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong portfolio of work may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $96,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Houston area)

Benefits:

• 401K plan with company matching
• Dealer-covered HSA - Health Savings Account
• Dealer-covered short-term and long-term disability
• Life insurance
• Competitive pay plans with salary
• Holidays off
• Medical, dental, and vision plans
• Employee discounts on vehicles, parts, and service work
• Training and advancement opportunities

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Houston area. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 51-200 employees (Mid-size)

Founded: 1933 (as a family-owned business)

Company Description:

• Chastang Enterprises is a family-owned business with a focus on a family atmosphere, where employees, customers, and community drive each decision
• The company offers financial investment in future growth and facilities, transparency with employees and management, freedom to make decisions, and a work-life balance
• Chastang Auto Group is a Ford truck dealership in Houston, Texas, offering new and used vehicle sales, commercial upfit inventory, service, and Quick Lane

Company Specialties:

• New and used vehicle sales
• Commercial upfit inventory
• Service and Quick Lane
• Lease specials
• Automotive sales and service
• Customer service
• Commercial and fleet vehicles

Company Website: www.chastangford.com

ASSUMPTION: Chastang Enterprises is a well-established, mid-sized company with a strong focus on family values and community engagement. The company's size allows for a more personal work environment, with opportunities for growth and advancement.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing professional

Reporting Structure: Reports directly to the COO

Work Arrangement: On-site, full-time, with occasional evenings and weekends as needed

Growth Opportunities:

• Potential to advance to a Director of Marketing or similar role as the company grows
• Opportunities to expand marketing efforts into new markets or product lines
• Chance to mentor and lead a team of marketing professionals as the company expands

ASSUMPTION: This role offers significant growth potential as the company continues to expand its marketing efforts and enter new markets.

🌍 Location & Work Environment

Office Type: Centralized office location near downtown Houston

Office Location(s): 6200 North Loop E., Houston, TX 77026, US

Geographic Context:

• Houston is the fourth most populous city in the United States, with a diverse economy and a strong job market
• The city offers affordable housing, distinguished medical centers, robust visual and performing arts, major league sports teams, and a quick 30-minute drive to the beach
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The centralized office location near downtown Houston offers easy access to public transportation and numerous amenities, including restaurants, shops, and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-person or virtual interview with the hiring manager (COO) to discuss the role in more detail and answer any questions
• Final interview with key stakeholders to assess fit within the team and company culture
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Marketing strategy and execution
• Campaign management and analytics
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include specific examples of marketing campaigns you've managed and their outcomes
• Demonstrate your understanding of the automotive industry and the Houston market
• Prepare questions to ask the interviewer about the company's marketing goals and strategies

ATS Keywords: Marketing Manager, Digital Marketing, SEO, PPC, Content Strategy, Social Media, Web Design, Adobe Creative Suite, Campaign Management, Branding, Event Marketing, Community Engagement, Communication

ASSUMPTION: The application process for this role may take several weeks, depending on the company's hiring timeline and the number of qualified applicants.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, Photoshop, etc.)
• Microsoft Office applications
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• SEO and PPC tools (Google Analytics, Google Ads, SEMrush, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Family atmosphere and community-driven decisions
• Transparency with employees and management
• Freedom to make decisions and take initiative
• Work-life balance

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering ROI
• Adaptable and able to manage multiple campaigns simultaneously
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with Chastang Enterprises' focus on family values and community engagement?
• Describe a time when you had to manage multiple campaigns simultaneously. How did you prioritize your tasks and ensure success?
• How do you approach continuous learning and staying up-to-date on industry trends and best practices?

ASSUMPTION: Chastang Enterprises values a strong cultural fit and looks for candidates who align with their family-oriented, community-driven approach to business.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
• Working in a fast-paced environment with occasional evenings and weekends as needed
• Adapting to a family-owned business culture with a focus on community engagement
• Potential budget constraints and the need to maximize ROI for marketing efforts

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on delivering results in a fast-paced environment.

📈 Similar Roles Comparison

• Marketing Manager (Automotive Industry) vs. Marketing Manager (Other Industries):
• Automotive industry-specific knowledge and experience may be required for success in this role
• Marketing strategies and tactics may differ between industries
• Marketing Manager (Mid-sized Company) vs. Marketing Manager (Enterprise Company):
  • Mid-sized companies may offer more opportunities for growth and advancement
  • Enterprise companies may have more resources and budget for marketing efforts
• Marketing Manager vs. Marketing Director/VP:
• Marketing Manager focuses on tactical execution and campaign management
• Marketing Director/VP focuses on strategic planning and leadership

ASSUMPTION: This role offers a unique blend of strategic planning and tactical execution, with opportunities for growth and advancement as the company expands.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new vehicle launch, including branding, digital marketing, website updates, SEO, PPC, email, and content strategy
• Managing social media channels and content calendars for multiple departments, ensuring a strong digital voice that aligns with each department's unique audience
• Partnering with the SEO strategist to develop and enhance landing pages and digital content across all dealership websites, with a focus on improving user experience and maximizing conversions

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the need for strong organizational skills and adaptability in this role.

❓ Key Questions to Ask During Interview

• What are the company's marketing goals and strategies for the next 1-3 years?
• How does this role fit into the company's overall marketing structure and long-term plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's long-term success, while also providing valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for your interview by researching the company and industry, and practicing common interview questions and your responses
• Follow up with the hiring manager (COO) after your interview to express your appreciation and reiterate your interest in the role
• If selected for the final round, be prepared to present a marketing plan or campaign idea during your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.