Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Eau Claire, Wisconsin

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing strategy, management, and execution of all marketing initiatives
• Leading diverse teams and driving alignment with organizational goals
• Managing resources and ensuring optimal productivity and performance
• Collaborating with sales, service, operations, and finance teams
• Refining account-based marketing strategy and evaluating team structure

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Ensure adherence to operational procedures, policies, and standards, and recommend and implement internal process improvements

✅ Set regional/individual goals for Marketing teams and report on performance through PowerBI

✅ Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays

✅ Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance

✅ Allocate resources efficiently across teams to ensure optimal productivity and performance

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement

✅ Supervise the creation and distribution of email newsletters and regular customer communications

✅ Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI

✅ Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows

✅ Coordinate webinars and virtual events to engage target audiences effectively

✅ Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.)

✅ Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging

✅ Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders

✅ Manage the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials

✅ Supervise website content, including landing pages, blog articles, videos, and graphics

✅ Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed

✅ Work with HBS’s business units to enhance and develop branding, content and training resource for the sales organization on the HBS Sales Playbook

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

✅ Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing

✅ Develop strategies to maximize customer engagement and conversion rates

✅ Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship team, provide leadership for vendor, service, finance, and operational escalation issues, collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value

✅ Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections

✅ Monitor spending and optimize expenditures to achieve maximum ROI

ASSUMPTION: This role requires strong leadership, strategic planning, and the ability to manage multiple projects and teams effectively. The ideal candidate will have experience in digital marketing, field marketing, brand and communications, and campaign management.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of Leadership experience, 5+ years of Marketing experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: The ideal candidate will possess a strong background in marketing, with experience in leadership, digital marketing, field marketing, brand and communications, and campaign management. Proficiency in Power BI and marketing analytics is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience level and industry standards for Marketing Managers in the IT Services and IT Consulting sector in Wisconsin)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• Professional Development Opportunities

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for Marketing Managers in the IT Services and IT Consulting sector in Wisconsin. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, focusing on Microsoft Dynamics ERP, CRM, application development, cloud migration, hosting, and IT outsourcing. The company serves clients in various sectors, including Aerospace and Defense, Manufacturing, Distribution, Benefit Services / Insurance, Not-for-Profit, Financial Services, Healthcare, and Hospitality.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: 1994, with headquarters in Downers Grove, Illinois

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• The company offers a broad array of services, including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.
• Heartland's team consists of talented individuals with years of business experience, bringing deep expertise in Operations, Manufacturing, Procurement, Finance/Accounting Program Management, IT, and Executive Leadership.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a well-established company with a strong focus on delivering pragmatic solutions that balance speed, cost, and effectiveness while addressing complex business problems and processes.

📊 Role Analysis

Career Level: Mid-level to Senior-level Marketing Manager role, with the potential for growth and advancement within the company.

Reporting Structure: This role reports directly to the CEO and oversees various marketing teams and initiatives.

Work Arrangement: On-site, with occasional flexibility for remote work. The role requires a presence in the Eau Claire, Wisconsin office for collaboration and team management.

Growth Opportunities:

• Potential to grow into a Director or VP of Marketing role as the company expands
• Opportunities to lead and mentor junior team members, fostering professional development
• Chance to gain experience in a variety of marketing disciplines and industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC operates a single office in Eau Claire, Wisconsin, with a collaborative and professional work environment.

Office Location(s): 4112 Oakwood Hills Parkway, Eau Claire, Wisconsin 54701

Geographic Context:

• Eau Claire is a city in western Wisconsin, with a population of approximately 68,000 people.
• The city offers a mix of urban and rural living, with a low cost of living and a high quality of life.
• Eau Claire is home to several Fortune 500 companies and has a strong economy driven by manufacturing, healthcare, and retail industries.

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM, with occasional flexibility for remote work

ASSUMPTION: The Eau Claire office provides a collaborative and professional work environment, with opportunities for growth and advancement within the company.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR Manager
• On-site interview with the CEO and other team members
• Final interview with the CEO and HR Manager

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Digital marketing and analytics proficiency
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Prepare for behavioral interview questions that focus on your marketing strategies, team management, and problem-solving skills
• Research Heartland Business Systems LLC and the IT Services and IT Consulting industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Marketing Manager, Digital Marketing, Field Marketing, Brand and Communications, Campaign Management, Power BI, Marketing Analytics, Leadership, Team Management, IT Services, IT Consulting

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing strategy, leadership, and team management skills, as well as their adaptability and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Power BI
• ConnectWise (preferred)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The ideal candidate will possess experience with marketing automation platforms, social media management tools, and email marketing platforms, as well as proficiency in Power BI and marketing analytics.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Results-driven

Work Style:

• Agile and adaptable
• Collaborative and team-oriented
• Results-driven and accountable
• Customer-focused and responsive
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a collaborative and agile work environment?
• Are you results-driven and accountable for your actions and decisions?
• Do you possess strong leadership and team management skills?
• Are you comfortable working with a diverse range of marketing disciplines and industries?

ASSUMPTION: Heartland Business Systems LLC values candidates who are customer-focused, innovative, collaborative, accountable, and results-driven, with strong leadership and team management skills, and the ability to thrive in an agile and adaptable work environment.

⚠️ Potential Challenges

• Managing a diverse team with varying skill levels and experience
• Balancing multiple projects and priorities in a fast-paced environment
• Adapting to changes in the market and industry trends
• Collaborating effectively with remote team members and stakeholders

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC presents unique challenges, including managing a diverse team, balancing multiple projects, and adapting to market changes. The ideal candidate will possess strong leadership, strategic planning, and adaptability skills to overcome these challenges.

📈 Similar Roles Comparison

• Unlike other Marketing Manager roles, this position requires a strong focus on digital marketing, field marketing, brand and communications, and campaign management, with a strategic emphasis on account-based marketing and team leadership.
• Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, with a focus on Microsoft Dynamics ERP, CRM, application development, cloud migration, hosting, and IT outsourcing. This role may differ from marketing positions in other industries or with different service offerings.
• Career progression in this role may include growth into a Director or VP of Marketing position, with opportunities to lead and mentor junior team members and expand marketing initiatives across various industries and disciplines.

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC offers unique opportunities for growth and advancement within the company, with a focus on digital marketing, field marketing, brand and communications, and campaign management in the IT Services and IT Consulting industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to raise brand awareness and generate leads through HBS.net
• Managing a team to create and distribute engaging email newsletters and regular customer communications, resulting in increased open rates and click-through rates
• Collaborating with sales, service, operations, and finance teams to enhance brand experience and drive customer retention and satisfaction

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC involves a variety of projects, including digital marketing strategy development, email marketing campaigns, and cross-functional team collaboration to enhance brand experience and drive customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term marketing strategy and how this role fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: Asking these questions during the interview process will help you better understand the company's marketing strategy, team dynamics, and expectations for the Marketing Manager role at Heartland Business Systems LLC.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Prepare for behavioral interview questions that focus on your marketing strategies, team management, and problem-solving skills
• Research Heartland Business Systems LLC and the IT Services and IT Consulting industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the HR Manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.